SEO Success in 2013

Adam Melson (@adammelson)

@adammelson

@adammelson

@adammelson

@adammelson

@adammelson

@adammelson

@adammelson

Moving Beyond SEO

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@adammelson

Relationships

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I WILL GET THE LINKS

@adammelson

Everything was 100% scalable. Google loved it.

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Continued Decline of Value

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@adammelson

@adammelson

844

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31%

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10%

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30%

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@adammelson

There is zero time.

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3 Quick (read quality) Wins

For Links

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2 Content Changes

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Take Time, Clean Up

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@adammelson

@adammelson

@adammelson

156 pages

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@adammelson

@adammelson

Lost CTA

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No Restocking Fee

Free Shipping10/10 Reseller

RatingsNo Hassle ExchangesPrice Match Guarantee

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Site Traffic Grew 20%

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52%

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@adammelson

@adammelson

@adammelson

They have manufacturer

descriptions & rank well

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@adammelson

TEST IT

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$10,000/Hour

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3 Quick (read quality) Wins

For Links

@adammelson

Check Other Version of Your

Site

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@adammelson

@adammelson

@adammelson

Buy the .co 301 Redirect

@adammelson

1. Give new product to review2. Ask what they’re looking for3. Offer an expert interview4. Provide customer value add5. Provide exclusivity

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FacebookLinkedIn

GlassDoor

@adammelson

Get your images. All of

them

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@adammelson

@adammelson

@adammelson

@adammelson

@adammelson

@adammelson

@adammelson

Link Opportunities!

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Head to your referrals for 2011

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Grab All

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http://bit.ly/oldpals

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@adammelson

Yearly Sponsorships

ContestsArchived

InterviewsArchived Reviews

@adammelson

Act like a human

@adammelson

Talk to People.In Person.

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@adammelson

Act like a human

@adammelson

“…if you can use this anchor text

instead of…”

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::4 paragraph email::

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“…noticed you used a nofollow…”

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“…in exchange for….it would be

mutually beneficial…”

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People feel more comfortable with brands they know

@adammelson

Clear & Concise

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@adammelson

How do you measure outreach?

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AddressCorrectImprove

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Adam Melson@adammelson

www.seerinteractive.com