Computer TechnicalSolutions

Search EngineOptimisation

Inbound Links and SEO

Organic Listings

Search Terms

Google Ad-WordsResults

EnhancedGoogleAd-wordsResults

1st Organic Listing

I GET EMAILS AND CALLSTELLING ME I CAN BERANKED #1 NEXTMONTH!

• SEO is a slow process.• White Hat Techniques take time and are

good.• Black Hat Techniques are quick and can get

you banned.

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Comparison Site

Internet Ad

Comparison Bot

Search Engine Shopping Channel

Marketing Email

Others

Stores URL

Search Engine

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(Source=Jupiter Media Matrix) This shows the results of arecent survey on how people show for products and servicesonline, 42% of people use a search engine.

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Click Through based on Ranking

Of the 42% who use online search, 18.2% click the first nonepaid for result i.e. organic result on the page.

By the time you get toposition 10 on page oneof the results only1.04% of people clickedon that result.

Google it!

How do you get search results?When you type in a search phrase

The search engine searches its index of websites for thosethat contain the words in your search phrase, synonyms tothe words you have searched for.

It determines if those words are headings, alongsideheadings, have importance placed on them within thetext, how many times they appear on the pages withoutbeing considered spam and then determines the order todisplay the results based on the Page Ranking.

What isPageRanking?

Page Ranking

Many people believe this is your position in theresults, but actually it is the score derived from anAlgorithm created by Larry Page and Sergey Brin thefounders of Google.

It rates the importance of a page based on how manyoutside links point to it and how important thosepages are.

Page Ranking

The search engines change their algorithm frequently and keep their newcriteria secret but will reveal many key factors on their own site WebmasterTools areas.One long time constant has been Site Links.

Links break down into 4 main areas:-

• Inbound links – Links from other sites to your site

• Reciprocal links – Links between your site and another that are mirrored

• Outbound links – Links from your site to other sites

• Internal links – Links from pages inside your site to other pages on your site

Inbound Links

Inbound LinksRegister on respected business index sitesthat provide a customer service basedranking. These sites include (you mayhave to pay for membership of somesites):

The Best Of.

Free Index (make sure you are on theco.uk site for UK Business).

Government sites such asDenbighshire Business Directory,Conwy Business Directory etc.

Association, Affiliation and Networksites (such as DragonsBN.co.uk).

YourSite

Make thecontent oneach inboundsite unique orGoogle willnot score youas highly.

Google Says…….

Inbound links are links from pages on external sites linking back to your site.

Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they're also one of thepositive signals to Google about your site's importance.

Other signals include things like Search Engine analysis of your site's content,its relevance to a geographic location, etc.

As many of you know, relevant, quality inbound links can affect your PageRank(one of many factors in ranking algorithms). And quality links often comenaturally to sites with compelling content or offering a unique service.

Computer TechnicalSolutions

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