seo & inbound marketing for beginners
Post on 09-May-2015
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DESCRIPTIONInbound marketing and SEO consultant Daniel Lofaso of Digital Elevator provides a brief overview of the foundational elements of on-page SEO, discusses user experience, and explains content strategy in terms of an inbound marketing plan. All tips and tricks are supported with links and actionable items so that the novice website owner can gain some traction with search engines and develop a plan to garner better rankings.
- 1.SEO & Inbound Marketing for Beginners Daniel Lofaso, SEO & Inbound Marketing Consultant thedigitalelevator.com
2. Heres what were going to cover. On-Page SEO Keyword Research Long vs Short Tail Meta Data URLs Expectations from on- page User Experience Definition Good Examples U/X Checklist Content Strategy Importance Planning Example CTAs 3. On-Page SEO At the end of the day SEO is all about people typing words into a box. IT ALL STARTS WITH KEYWORD RESEARCH SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. 4. FREE KEYWORD RESEARCH TOOLS Google AdWords Keyword Planner (www.google.com/sktool/ ) Google Trends (www.google.com/trends/) SEOBook Keyword Tool ( tools.seobook.com/keyword-tools/seobook/) On-Page SEO: Keyword Research 5. On-Page SEO: Keyword Research In all of Your Keyword Research Focus on User Intent 6. On-Page SEO: Long Tail vs Short Tail Keyword Popularity & Cost Conversion Rate High High Low Low 7. On-Page SEO: Meta Data Title Tag length used to be around 70 characters. Now you want to shoot for about 55. Free Title Tag Counter Tool: http://moz.com/blog/new-title-tag-guidelines-preview-tool The title element (blue below) of a page is meant to be an accurate, concise description of a page's content. Title Tag 8. On-Page SEO: Meta Data The description on the search results will appear as ~155 characters, so the substance of your content should be in the first 155 characters. Doesnt effect rankings DOES effect click-through The meta description tag (in black) exists as a short description of a page's content. Meta Description 9. On-Page SEO: URLs Ugly URL Example: http://www.example.com/product.aspx? ID=11526&IT=5f7d3d Pretty URL Example: http://www.example.com/dvds/anchorman-the-legend-of-ron-burgundy/ Tips: Use keywords in URLs where possible (dont force) Try to keep around 5 words if possible 10. On-Page SEO: Expectations SEO doesnt happen overnight On-page is only part of the battle, its really more of a SEO foundation than a full-on strategy In really competitive industries on-page wont put you close to the 1st page of the search engines 11. User Experience What is User Experience (U/X): UX design means taking your users needs into account at every stage of your product lifecycle. 12. User Experience 13. User Experience U/X Checkist: 14. User Experience U/X Checkist (contd): 15. User Experience Tips: Focus on the end user Clean navigation helps Check out who is ranking and one-up them Dont be a copycat, create original content 16. Content Strategy What is it? Planning for the creation, delivery, and governance of useful, usable content. Inbound marketers refer to content marketing as a pull approach rather than a push or interruptive approach such as traditional advertising. 17. Content Strategy: 18. Content Strategy: Coming up with a Plan: Address what your consumer wants Blog consistently (become an authority in your industry) Learn the channels where your consumers hang out and setup shop there Blogging by itself is not a complete content strategy! 19. Example of a spa/salon content strategy utilizing repurposed content. Goal: Endorsing skin care services/products: Starts with a how-to guide on getting healthy, vibrant skin Repurposed as a blog series- healthy eating, sun care products, exercise, gadgets, skin care products, spa services- all relating to the main how-to guide Images created and shared on Pinterest Daily tips related to the guide shared on Facebook and Twitter Video of how to get healthy skin created for YouTube Email chains go out weekly with tips and links to the original guide Content Strategy: 20. Your CTAs are what help guide your visitors along your sales funnel. Common CTAs: Call now Order Sign-up Email us Book Join Content Strategy: CALL TO ACTION 3 Good Spa CTAs 21. Implement the aforementioned strategies to help your website drive more traffic and generate more leads. Then, sit back, relax, and watch the traffic and leads pour in! AND THATS IT! 22. Hands-on Inbound Marketing & SEO