seo intro for real estate professionals
Post on 12-Sep-2014
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Day 7 - For CMV students of Green Circle Realty - SEO BTRANSCRIPT
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
What is SEO?
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
The practice of improving and
promoting a web site
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Increase the number of visitors the site receives from
search engines
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
SEARCH ENGINES???
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
There are many aspects to SEO, from the words on
your page to the way other sites link to you on the web.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Search Engine Optimization isn't just about "engines." It's about making your site
better for people too.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Why does my website need SEO?
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Search engines are unique in that they provided targeted
traffic - people looking for what you offer.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Why can't the search engines figure out my site
without SEO?
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
How Search Engine Operates?
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Relevance
Importance
- finding a page with the right words
- the major engines typically interpret importance as popularity – the more popular a site, page or document, the more valuable the information contained therein must be
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Real Estate SEO tips
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
1 Design your real estate website with unique content
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Quality real estate website content is the most critical factor in achieving a higher
Google ranking.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
The information must be relevant, fresh and unique—providing value for your target audience.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
2Use keywords on your real estate website that target your audience
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
You can make your real estate website easier to find
by using keywords that clients are most likely to type into Google when they start
their home search.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Provide information on these topics and
incorporate these keywords in your text,
page titles, and images.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
KEYWORDS PRACTICEHOUSE AND LOT
CAVITEAFFORDABLE
QUALITYINCOME OPPORTUNITY
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Be careful not to flood your site with keywords.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Three to five phrases per page should be your
goal
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Google might consider you a
spammer.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Build links to your real estate website3
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
In Google’s eyes, links to your real estate
website are like votes—they give your site
credibility.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Inbound links from reputable websites, your social networking sites and blogs, can help your Google ranking and bring more leads straight to your real estate website.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
When you create your links, be sure to include relevant keywords for a variety of pages you want people to visit, rather than just your
home page.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Ex.Keywords: Filipino families can now afford to own a quality house and lot
www.housenlot.com/qualityhouseandlotincavite
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
The faster you can get your visitors to the exact
information they’re looking more, the more useful your site will be.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Google Webmaster Tool Suite
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
So, create a blog outside your real estate website
HIRE bloggers to post articles that will feature your site.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Promote your real estate website with social media4
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Building your online presence through Facebook
and Twitter can also improve your Google
ranking.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Make sure you share updates, cool
information, and new blog posts on your real estate website on your
social networks
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
It’s important that you update your website regularly with
unique content that friends will want to share via their social
networks.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
IMAGE POSTING EXERCISE
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G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
When links to your site are reposted and re-tweeted, the number of visitors multiplies and this can send a signal to search engines that you have high quality content.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Be sure to share all of your social media profiles as well, so people visiting your Facebook page can find you on LinkedIn and other social media sites.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Real estate SEO rules constantly
change.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Increasing your natural search traffic is not an exact science. Google continually refines the
way it helps consumers find information.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
The most important strategy for real estate agents is to focus on
the audience.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
What are home buyers and sellers looking for?
What makes your real estate website worth
visiting?
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
When you provide useful, compelling information that people link to and
share, you’ll attract new visitors and keep them
coming back.
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
WEB PACK OFFER is BACK!!!
• 1999 - P998 – Set up Fee• 2499 - 499 – Monthly Maintenance
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
Free e-BOOKS
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
FREE 1 hour Real Estate
Internet MarketingConsultation
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
WEB PACK OFFER is BACK!!!
• 1999 - P998 – Set up Fee• 2499 - 499 – Monthly Maintenance
OFFER IS UNTIL TOMORROWONLY
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m
POWER COACHING•OCT 31, 2012•1pm•Web pack subscribers
G R E E N C I R C L E R E A L T Y | C R E A T I N G M U L T I P L E V I C T O R I E S O P T I M U S w w w . e r i c l e e n . c o m