seo is more than keywords, it's results!
TRANSCRIPT
WHATgoesintoSEO?
• Research• Conversions• ContentMarke<ng• UserExperience(UX)• Measurement• Wildcards
andhowdoweachieveRESULTS!
MarketResearch
• Keywords• MarketAnalysis• Compe<tors• DMA(AreaofService)• Informa<onArchitecture• A/BTes<ng• NAPs(Visibility)
Whatarewetryingtofigureoutandhowdowedothis?
ConversionOp<miza<on
• CollectLeads• FilloutaForm• OnlineOrders• OnlineSales• LengthofStay• ClicktoCall• ClickforDirec<ons• Videos/Images• NewsleUerSignup
Whatarewemeasuringandhowareweop$mizingthesiteforthese?
ContentMarke<ng
• Blogs&Posts• CompanyInterviews• ProductCopy• CleanCopy• Videos/Images• BestPrac<ces• StoryTelling• Voice&Tone
What’strendingandhowcanourclientsbereferencesintheirfield?
UserExperience(UX)
• LandingPages• ExitPages• BehaviorFlow• Design/Layout• Mobile
Howtowemakeouruserdowhatwewant?
MeasurementTools
• GoogleAnaly<cs• GoogleAdwords• TagManager• MOZ• SEMRUSH• OpenSiteExplorer• BackLinks• A/BTes<ng• NAPs(Visibility)• ScreamingFrog
Howarewemeasuringoverallsuccessofthecampaign?
WildCards
• Google• Reviews• SocialMedia• Mobile
Whatrandomlycauseschangetoacampaignthatneedtobemonitored?
How’sAllThisWork?
• Listen• AskQues<ons• WhatWorks?• What’sNotWorking?• WhatAreYouGoals?• What’sSuccessToYou?
ItstartswithaNeeds&Analysiswithyourclient.