op$mizingawebsiteforRESULTS!SEOismorethanKeywordsit’s

WHATgoesintoSEO?

•  Research•  Conversions•  ContentMarke<ng•  UserExperience(UX)•  Measurement•  Wildcards

andhowdoweachieveRESULTS!

MarketResearch

•  Keywords•  MarketAnalysis•  Compe<tors•  DMA(AreaofService)•  Informa<onArchitecture•  A/BTes<ng•  NAPs(Visibility)

Whatarewetryingtofigureoutandhowdowedothis?

ConversionOp<miza<on

•  CollectLeads•  FilloutaForm•  OnlineOrders•  OnlineSales•  LengthofStay•  ClicktoCall•  ClickforDirec<ons•  Videos/Images•  NewsleUerSignup

Whatarewemeasuringandhowareweop$mizingthesiteforthese?

ContentMarke<ng

•  Blogs&Posts•  CompanyInterviews•  ProductCopy•  CleanCopy•  Videos/Images•  BestPrac<ces•  StoryTelling•  Voice&Tone

What’strendingandhowcanourclientsbereferencesintheirfield?

UserExperience(UX)

•  LandingPages•  ExitPages•  BehaviorFlow•  Design/Layout•  Mobile

Howtowemakeouruserdowhatwewant?

MeasurementTools

•  GoogleAnaly<cs•  GoogleAdwords•  TagManager•  MOZ•  SEMRUSH•  OpenSiteExplorer•  BackLinks•  A/BTes<ng•  NAPs(Visibility)•  ScreamingFrog

Howarewemeasuringoverallsuccessofthecampaign?

WildCards

•  Google•  Reviews•  SocialMedia•  Mobile

Whatrandomlycauseschangetoacampaignthatneedtobemonitored?

How’sAllThisWork?

•  Listen•  AskQues<ons•  WhatWorks?•  What’sNotWorking?•  WhatAreYouGoals?•  What’sSuccessToYou?

ItstartswithaNeeds&Analysiswithyourclient.

SEOFlow

What’sNext?ItstartswithaNeeds&AnalysisandendswithaNeeds&Analysis.

•  N&A/FollowUp•  Whiteboard•  PresentIdeas•  MeasureResults