seo link building strategy, paparazzi online media

Increase Your Search Engine Web Ranking Through

Link Building

paparazzionlinemedia.com Copyright © 2010 by Paparazzi Online Media

GOALS: -Receive top search positioning on major search engines

-Build online brand presence

-Increase web site traffic

-Increase qualified leads and conversion through online marketing

paparazzionlinemedia.com

Project Overview

Establishing Internet Marketing Goals

Copyright © 2010 by Paparazzi Online Media

Essentially the two major factors in search engine rankings are: Optimized Links and Optimized Content

Link building is one of the most potent ways of increasing your search engine rankings and driving qualified traffic to your web site.


Recommendation

Why Do We Implement Link Building Campaigns?

91% of all purchases made online started with Search Engine Research



Link Building

Using Other Web Sites to Direct Traffic to Your Site

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1. Increase Your Search Engine Rankings: Your search engine ranking is highly dependant on the # (and quality of sites) linking into your web site.

2. Keyword Targeting – Not only will we be increasing the # of links to your web site, we will be optimizing these links with keywords your audience is using to search for your product or services. This will also allow you to guide your search engine rankings to top industry terms, allowing you to specify goals with your search engine rankings.

3. Boost Your Web Site Traffic: By submitting your web site to many targeted online resource sites, your chances of being found by potential customers looking for your products and services greatly increases.


Why Link Building?

Three Main Benefits to Link Building


Research and evaluate the top 10 key terms your audience is using to search for your products and services.

Quality Control: To ensure they are YOUR audience’s TOP key terms, we will be using a variety of tools to ensure we have not missed out on any opportunities to capture potential clients: - Google Keyword Research Tool* - Competitor keyword ranking report (keywords in which your competitors are already ranking) - Evaluate key terms your customers are currently using to find your web site

*Google currently holds 67% of the search engine market share


Strategy

1. Keyword Research


As online marketing continues to grow, online directories continue to pop up daily as a resource to web users looking for information or products online; these can be thought of as detailed yellow pages listing. We take a two-fold approach to achieving visibility for your web site in this step:

1. Submission to major business directories, like: Jigsaw, Alias, Merchant Circle, Bebo, Alexa, etc. 2. Submission to more niche online directories specific to your industry and geographical target Quality Control: Since not all links are valued equally, we use Alexa (top web site information site) to focus on the most valuable directories and not waste time with superfluous web sites that will do little to increase your search engine ranking and web site traffic. Prior to submission, all web sites will be sent through an approval process to guarantee we are not submitting your information to any site on which you do not want presence.

* Remember all of our submissions will be optimized with top keywords YOUR audience is using to search for your products and services.


Strategy

2. Online Directory Submission


Considering that there are millions upon billions of web pages on the World Wide Web, many of them not yet indexed by search engines. We will submit your web site to major search engines that are currently not indexing your web site. -Google -Yahoo -Bing

Quality Control: Denote your current rank among all websites on the web and evaluate the positive change after each submission


Strategy

3. Search Engine Submission

Research and evaluate web sites that other related industry web sites are linking to.

Quality Control: Since not all links are valued equally, we use Alexa (top web site information site) to focus on the most valuable directories and not waste time with superfluous web sites that will do little to increase your search engine ranking and website traffic

* Remember all of our submissions will be optimized with top keywords YOUR audience is using to search for your products and services.


Strategy

4. Backlink Research


Set-up and embed a customized RSS feed that will feed into your blog page with content appealing to your audience.

Quality Control: By adding customized filters to this feed, we will be able to modify and eliminate certain feeds that are not applicable to your business or audience. This will also give you the ability to target specific keywords, thus improving your natural search rank with your audience's top key terms.


Strategy

5. RSS Feed


With your Online Directory recommendations, we will also give you a snapshot of where your web site currently ranks in relation to the following (factors): 1. Alexa Web Site Rank 2. Current # of Inbound Links 3. Where your web site ranks with top industry terms

This will also include where your competitors are ranking with these words as well.

Upon completion of your link building campaign, we will provide you with a snapshot of the immediate change in these factors.


Quantifying Campaign Success

How Do We Measure Success?


If you sign up for a three month link building package, Paparazzi Online Media will continue to add additional exposure to your brand through creating buzz and inbound links to your web site through our social networks. This exposure will reach over 1,000 contacts across various networks.


Added Value

Additional Exposure


Paparazzi Online Media provides complete online marketing solutions for our clients. Therefore, following completion of the link building campaign, we can look at additional ways to increase leads to your company. There are different ways to build optimized content on the web (through social media, PR, etc.) that we can discuss as a follow-up campaign to continue reaching your online audience and driving qualified leads to your site.


Campaign Follow-Up

Additional Support Tactics

AdditionalSupportTactics


Erica brings to the table business development, research, client management, copywriting, design and email marketing for the Paparazzi Online Media partnership. Upon entry to the industry, she immediately gravitated toward online marketing. Helping clients big and small strategically build or reorganize their web site architecture, define the web elements needed to meet business goals, and also managing internal design and programming teams, Erica’s understanding of web marketing comes full circle. Erica serves as the lead point of contact for Paparazzi, partnering with Amber for collaboration and execution of effective and unique online marketing campaigns for her clients.


Paparazzi Team

Your partners in building online brand presence

Amber’s role in Paparazzi Online Media is to customize an online marketing plan for her clients and to facilitate the execution of their campaigns, based on their business goals. Her career experience as a market research analyst, media planner/buyer and director of social media and SEO provide her with the expertise to advise clients in reaching their target audience through a cost-effective online marketing campaign. Her passion for measurable results fuel the detailed reporting she provides her clients throughout and after each campaign. Constantly researching and engaging in ever-changing industry trends makes Amber a vital Paparazzi partner and a team member clients can count on for results-based marketing.

Erica Leake

Amber Hauptman Technical Operations

Business Operations


Contact us today for your customized link building campaign strategy!

Paparazzi Online Media 214.794.3159

Erica Leake, Partner/Business Operations [email protected]

Amber Hauptman, Partner/Technical Operations [email protected]

www.paparazzionlinemedia.com

paparazzionlinemedia.com Copyright © 2010 by Paparazzi Online Media

seo link building strategy, paparazzi online media

Documents

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web users

search engine submission

superfluous web sites

search engine rankingsand

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