seo marketing update

Online Marketing Update

Eniche solutions

North American Bancard | Capital For Merchants | PayAnywhere

NAB Entities 8-months BEFORE SEO(May 2012 – December 2012)

Search Engine Traffic Price

totaled $51,133 across all 4 entities

Results pulled from SEMrush

NAB Entities 8-months AFTER SEO(January 2013 – August 2013)

Search Engine Traffic Price

totaled $464,801 across all 4 entities


GROWTH

809%

PayAnywhere SEO Traffic Price (Since Inception)

Search Engine Traffic Price excludes any branded keywords

(i.e. PayAnywhere) and is currently valued at 70K per month. The

current SEO value has a multiple of 6x since January 2013.(Note: Traffic Price only represents Google and does not include Yahoo & Bing)


PayAnywhere SEO Traffic(Since Inception)

Search Engine Traffic has experienced exponential growth since January, 2013 and currently receiving over 10,000 visits per month. SE Traffic excludes any branded keywords (i.e. PayAnywhere).


PayAnywhere Marquee Keywords(Premiere Rankings)


Results pulled from Google

PayAnywhere PPC Campaign Results(January 2013 – August 2013)

Results pulled from Google Adwords

Key Takeaways • Total conversions = 8,773 | Branded conversions = 6,086 which represents 69% of total conversions.

• Non-branded cost per conversions averages well above $100 per conversion.

• The various PayAnywhere PPC campaigns have incurred significant “direct costs”, totaling roughly $535,400 in 2013.

PayAnywhere PPC vs. SEO(January 2013 – August 2013)

1. While PPC has incurred over $500,000 in “direct costs”, SEO has generated a value of roughly $350,000 (refer to slide ‘NAB Entities 8-months AFTER SEO’) in traffic price, or “investment value”.

2. “Direct costs” related to PPC is an expense, while SEO “investment value” is a perpetual asset that will continue to generate higher quality traffic at a cheaper price.

CONVERSIONS

PPCTotal conversions 8,773, of which 6,086 or 69%

come from branded keywords.

SEO

seo marketing update

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