Check out these common mistakes while doingSEO and know how to avoid them

Search Engine Optimization (SEO) – What it is exactly?

If your website is going to be your office, then the Search Engine Optimization (SEO) will the employees inyour office. Employees are always the backbone of any company. Likewise, SEO is a backbone of awell-constructed website. Search Engine Optimization is a process in which you make your website ranktop in the search engine results page (SERP). A bad SEO technique or workflow probably results indecreasing your overall page rank and the reputation your page created.

SEO mistakes will result bad on your branding. The most common mistakes that every SEO executivemakes are as follows

Content duplication that might result in confusing the search engine bots

Lack of sitemapmakes crawling difficult

Site not being mobile optimized

Meta content duplication will result in bad reputation

Keyword density and broken link

Duplicate content

One of the most common mistakes is content duplication. This is because, it exists without knowingwhether it is a mistake. These content are identical to each other and are placed on the different pages.Search engine bots often confuse with these types of content when a query is put on the relevantkeyword. Bots baffle to decide which page is relevant to the user’s query. This might result in the pagerank reputation of the website. You can avoid these issues by using canonical URLs or by 301 redirects.

How to avoid: To check and identify the duplicate content in your website, you can use the free tool called“Duplicate content checker”. It allows you find all the duplicate content in your website.

Sitemap lacking

An XML sitemap is like an employee’s identity card. Identity card helps in identifying the person likewiseXML sitemap help the search engine bots to crawls your entire website and also to index your webpages.Sitemap results in higher page rank and also a clear indexing of the individual pages.

How to avoid: Check whether you have a sitemap (domainname/sitemap.xml). If not, create asitemap.xml and submit it to Google Webmaster Tool (Crawl -> Sitemap).

Site not being mobile optimised

In recent time, most of the searches are done through mobile searches. So, a couple of months backGoogle launched an algorithm called a Google’s Mobile Friendly Algorithm. This algorithm concentratesonly on site which are responsive and mobile friendly. Sites which are not responsive are like to threw outof the Search Engine Page Rank (SERP).

How to avoid: Google Webmaster Tool has a feature called Mobile Usability that clearly states the issuesfaced by your website when launched on any mobile device. Using this tool, the mobile friendliness of awebsite can be easily stated.

Duplicate meta tags and not-optimized meta content

After the Google’s recent Panda upgrade, duplicate meta tags are sure to be blacklisted. This is one of themost and very common mistakes that happens often. Meta content i.e. the meta title and metadescription helps the user to have a preview of the page content (kind of sample content). Many siteshave unclear meta titles and even empty meta description. Title tags help in higher page ranking in SERPand the same for meta description.

How to avoid: To identify duplicate meta tags and meta contents, use the HTML improvements optionavailable in Search appearance of the Google Webmaster Tool.

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Keyword density and broken link

Every content’s keywords should have only a density between 1 to 4 percentage. Google doesn’tconcentrate more on keyword density which means you should be away from the boundary. Avoid brokenlinks since Google consider broken links as lack of interest.

How to avoid: Check you keyword density with the help of webconfs.com and the broken links withdrlinkcheck.com. Once found you can improve accordingly.

Author bio: K2B Solutions, the top-notch web design company in India, have expertise in PHP, Android, iOS,eCommerce, WordPress and more technologies. We have a very good expert team of qualifiedprofessionals who provide customized and quality web and mobile app services to our global clients.