seo optimization analysis

75% of users never go further than the first page of search results.

SEO AUDIT

SEO OPTIMIZATION ANALYSIS

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http://www.axiomadvising.com/




http://axiomadvising.com/


2

SERP ORGANIC RANKINGS

Keyword Sample Avg. Monthly Searches (exact match only)

Competition Rank PPC Value

phoenix internet marketing 410 92 21 $41.62

phoenix seo company 390 63 >100 $22.03

phoenix website design 110 83 >100 $19.03

advertising agencies in phoenix 110 98 >100 $13.04

ad agencies in phoenix 40 94 >100 $10.23

digital marketing agency phoenix30 96 >100 $23.82

website development phoenix50 83 >100 $22.26

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SEO OPTIMIZATION OVERVIEW

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13 Important Fixes

3 Semi-Important Fixes

32 Passed Checks

Your Score 60/100

60%



SEO 101 ANALYSIS

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<h1> H1 headings help indicate the important topics of your page to search engines.

<h2> H2 headings help describe the sub-topics of your webpage to search engines.

• YOU ARE MISSING H1 & H2s

• MISSING 30 META-TITLES

• MISSING 34 META DESCRIPTIONS

SEO BASICS

How to Fixidentify the most important topics from your page and insert those

topics between <h1>...</h1> tags. Example:

<h1>Important topic goes here</h1> ... <h1>Another topic</h1>



How to Fix

IMAGE ALT ANALYSIS

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IMAGE ALT TAGS MISSSING ON 27 IMAGES

Using keywords and human-readable captions in the alt attributes is a good SEO practice because

search engines cannot really see the images.

You must add an alt attribute to every <img> tag used into your webpage. An image with an

alternate text specified is inserted using the following HTML line:

• <img src="image.png" alt="text_to_describe_your_image">

Remember that the point of alt text is to provide the same functional information that a visual

user would see. Learn more about optimizing images for SEO.

For images with a decorative role (bullets, round corners, etc) you are advised to use an empty

alt or a CSS background image.



INTERNAL LINK ANALYSIS

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8 BROKEN LINKS

STATUS CODE: 404 http://www.gate6.com/tel:6235727725 STATUS CODE: 404

http://www.gate6.com/blog/category/strategy-insight/ STATUS CODE: 404

http://www.gate6.com/blog/category/creative/ STATUS CODE: 404

http://www.gate6.com/blog/category/search-social/ STATUS CODE: 404

http://www.gate6.com/blog/category/email-relationship-marketing/ STATUS CODE: 404

http://www.gate6.com/blog/category/video-interactive-media/ STATUS CODE: 404

http://www.gate6.com/blog/category/media-planning-buying/ STATUS CODE: 404

http://www.gate6.com/blog/category/development-technology/

Broken Links Test Check your website for broken links Your page has 112 distinct anchor links.

• A good practice is to keep the links to a reasonable number (under 100). From 100 distinct anchor links analyzed, 8 of them seems to be broken.

How to Fix

Identify within your page all the reported

broken links and replace the content of

the href attribute with a proper URL.



CODE TO TEXT ANALYSIS

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Code To Text Ratio Check your webpage source code in

order to measure the size of text content compared to the

structure (HTML code). This percent is not a direct ranking

factor for search engines but there are other factors that

depend on it such as site loading speed and user

experience.

• Your page size (source code) is 39.95 Kb and your

content text size is 2.63 Kb. Your content text

represents 6.58% from your webpage source code. This

is a low ratio and you might need to add more content!

Code To Text Ratio = 6.58%

How to Fix | Ratio Target = 15%

Here are some techniques:

move all inline styling rules into a external CSS file

move your JavaScript code into a external JS file

use CSS layout instead of HTML tables



How to Fix

INLINE CSS ANALYSIS

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check the HTML code of your page and identify all style attribute for each style

attribute found you must proper move all declarations in the external CSS file and

remove the style attribute

For example:

 <p style="color:red; font-size:

12px">some text here</p>  <p>some text here</p>

 p{color:red; font-size: 12px}

Is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight

and decreasing the code to text ratio.

Your webpage is using 42 inline CSS styles!

How to Fix – TARGET 5 SECONDS

SITE LOAD SPEED ANALYSIS

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reduce the number of your HTTP resources use gzip compression use HTTP caching

move all CSS style rules into a single, external and minified CSS file minify all JS files

if possible, try combine them into a single external JS file include external CSS files

before external JS files place your JS scripts at the bottom of your page optimize your

web graphics

Your site loading time is around 20.413 seconds. The average loading speed is 5.00 seconds.



How to Fix

SOCIAL MEDIA ANALYSIS

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you must connect your website with at least one major social network. To

do that, you must insert into your page some social networks plugins:

Facebook Like Button, Facebook Share Button, Facebook Comments, Twitter

Button, Google +1 Button, Pinterest Button or AddThis Widget

Your website is not connected with social media using the API's provided by Facebook, Google +,

Twitter, Pinterest, or using addthis.com



COMPETITIVE ANALYSIS

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$513 $339 $160 $198

$712 $739 $1,081

$3,934 $4,263

$1,619 $1,680

$2,853

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

3 / 1 / 2 0 1 3 1 0 / 1 / 2 0 1 3 3 / 1 / 2 0 1 4 9 / 1 / 2 0 1 4

COMPETITIVE ORGANIC TRAFFIC ANALYSIS

Client Competitor 2 Competitor 1

Client| -61.4% DECLINE IN MONTHLY ORGANIC TRAFFIC

Competitor 2 | +452.5% IMPROVEMENT IN MONTHLY ORGANIC TRAFFIC

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BACKLINK COMPARISON

MOZ

Average Links Per Domain Client Competitor 1 Competitor 2 Competitor 3 Competitor 4

Diversify the number of domains that

link to your site 202 92 187 296 276

42,255

25,319

14,562

443,774

462,843

Client

Competitor 1

Competitor 2

Competitor 3

Competitor 4

Total Links

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ORGANIC TRAFFIC VALUEClient

Competitor 1 Competitor 2

Competitor 1,

$4,991

Client, $699

Competitor 5,

$107

$-

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

Competitor 1 Competitor 2 Competitor 3 Client Competitor 4 Competitor 5SpyFu

81

Organic Keywords

198

Est monthly visitors

120

Organic Keywords

201


410

Organic Keywords

7,689


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TOP 5 SEO TASKS

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1. ADD META-DATA, H1s & H2s

2. MIGRATE CSS AND JAVA SCRIPT TO SEPARATE FILE & REMOVE ALL STYLE

ATTRIBUTE’S FROM HTML

3. CONNECT SOCIAL MEDIA APIs

4. FIX BROKEN LINKS

5. ADD MORE CONTENT & BACKLINKS

ADD META-DATA, H1s & H2s

MIGRATE CSS AND JAVA SCRIPT TO SEPARATE FILE & REMOVE ALL STYLE

ATTRIBUTE’S FROM HTML

CONNECT SOCIAL MEDIA APIs

FIX BROKEN LINKS

ADD MORE CONTENT & BACKLINKS



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EXAMPLE KEYWORD STRATEGY

Content Hub

Topics

Sub-topics

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SEO OPTIMIZATION STRATEGY

Stage 3Link Building Building Relationships

Tiered Link Building

Content 2 Blog Post a Month

500-1000 words a page

Solution Based Content

Stage 1 Keyword Research Keyword Themes

Keyword Qualifiers

Competitive Research

Architecture Content Hubs

Linking the Hubs Together

Stage 2On-Page Optimization Internal Linking

Anchor Text

Title Tags

Meta Tags

Meta Description

Structured Data

Content Optimization

Link Building Building Relationships

Tiered Link Building

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