seo outlines by seo consultant srinivas

51
Monday, May 16, 2022 Search Engine Optimization (SEO) Over view BY S.SRINIVAS

Upload: srinivas-sarakadam

Post on 22-Nov-2014

4.440 views

Category:

Sports


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

Search Engine Optimization

(SEO)

Over view

BYS.SRINIVAS

Page 2: SEO Outlines by SEO Consultant SRINIVAS

• SEO is an act of to make a website rich for Search Engines and Visitors.

• SEO simply get the Website Ranking Higher.

Page 3: SEO Outlines by SEO Consultant SRINIVAS

www.netwidedesign.net Saturday, April 8, 2023

Your customers see your Advertisement or Listing when they Search

Credit card processing

Google technology places your Advertisement (Paid Result)Natural listings ( By SEO Work )

Introduction to Search Engine Optimization

Page 4: SEO Outlines by SEO Consultant SRINIVAS

On page optimization

Off page optimization

Page 5: SEO Outlines by SEO Consultant SRINIVAS

SEO PROCESS

Page 6: SEO Outlines by SEO Consultant SRINIVAS

OVERVIEW OF STEPS IN SEO

1. Select and assign keywords2. Develop and post quality content3. Get quality inbound links using a good link

strategy4. Use your on page elements correctly5. Make your site usable for visitors6. Design and implement a comprehensive PR

plan

Page 7: SEO Outlines by SEO Consultant SRINIVAS

Tools to check popularity of keyword searches

Overture’s Keyword Selector Tool (http://inventory.overture.com)WordTracker.comTrellian’s KeywordDiscovery.comGoogle’s Keyword ToolGoogle TrendsGoogle Suggest

Page 8: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

SEO Basics.

Keyword Research

Page 9: SEO Outlines by SEO Consultant SRINIVAS

Keyword Popularity –According to

Google AdWords

Keyword Tool

Page 10: SEO Outlines by SEO Consultant SRINIVAS

Keyword Popularity –According to

Google AdWords

Keyword Tool

Page 11: SEO Outlines by SEO Consultant SRINIVAS

Keyword Popularity –According to

Google Trends

Page 12: SEO Outlines by SEO Consultant SRINIVAS

Keyword Popularity –According to Google Suggest

Page 13: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

- Competition Analysis : (Page Rank, links, paged indexed)

SEO Basics. ( Contd. )

Page RankLinks

Paged indexed

Page 14: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

On Page SEO

Page Structure and layout Title Tag and Meta tags

Page 15: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

On Page SEO ( Contd. )

Hx tags

H1 tag<h1> </h1>

H2 tag<h2> </h2>

Good content with correct keyword density

Page 16: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

UrlImg Alt tags

On Page SEO ( Contd. )

Page 17: SEO Outlines by SEO Consultant SRINIVAS
Page 18: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

Simple Sitemap -Google Xml sitemap

On Page SEO ( Contd. )

Page 19: SEO Outlines by SEO Consultant SRINIVAS

Robots.txt file

Decides which robots to allow in and which to exclude Site wide Directory-by-directory Page-by-page

Robots meta-tag

Page 20: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.

- Below is a summary for a Website:

On Page SEO ( Contd. )

Page 21: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

Page Structure and Layout

Table Vs CSS (two column / three column layouts)

menu Content

Layout without table trick

Empty Cell

Content

menu

Layout with table trick

Instead of this You would get this

Coding for Table Trick<table><tr><td><!-- an empty table cell --></td><td rowspan="2">The content of the page goes here. </td></tr><tr><td>The navigation menu goes here.</td></tr></table>

Page 22: SEO Outlines by SEO Consultant SRINIVAS

INTERNAL LINKING STRUCTURE

It’s not just about inbound links; internal links matter too

Your home page’s PageRank gets distributed to your deep pages by virtue of your hierarchical internal linking structure

Links are the currency of the Web as far as search engines are concerned; spend it wisely w/in your site Site hierarchy (tree structure) Site map

Page 23: SEO Outlines by SEO Consultant SRINIVAS

Good link text and body copy

Page 24: SEO Outlines by SEO Consultant SRINIVAS

Good link text and body copy

Page 25: SEO Outlines by SEO Consultant SRINIVAS

No link text or body copy

Page 26: SEO Outlines by SEO Consultant SRINIVAS

No link text or body copy

Page 27: SEO Outlines by SEO Consultant SRINIVAS

AVOID PAGERANK DILUTION Careful about having multiple URLs serving up the

same content Multiple homes for your content Multiple domains registered and resolving to your site abccompany.com vs. www.abccompany.com https:// version of your site Session IDs or User IDs in the URL 301 redirect them all to the definitive version of the page

Removed pages 301 redirect rather than 404

Page 28: SEO Outlines by SEO Consultant SRINIVAS

AVOID PAGERANK DILUTION

Example of multiple homes for the same content: Laura Ries’ blog

Page 29: SEO Outlines by SEO Consultant SRINIVAS

OPTIMIZE PAGERANK FLOW Link gain dissipates due to

Dynamic URLs Session IDs or User IDs in the URL Superfluous flags in the URL

Link gain is typically blocked by Links based in JavaScript, Java, or Flash Overly complex URLs (e.g. 7 parameters in the

query string) Forms (including pulldown lists) Temporary (302) redirects

Page 30: SEO Outlines by SEO Consultant SRINIVAS

OPTIMIZE PAGERANK FLOW

Manage the flow using “nofollow” on unimportant links <a href=“/privacy-policy.htm” rel=“nofollow”>

Does it flow? Tools to check Poodle Predictor

(www.gritechnologies.com/tools/spider.go) Server Header Checker SEOChat’s PageRank Lookup Do a “site:” search on SEOChat’s PageRank

Search

Page 31: SEO Outlines by SEO Consultant SRINIVAS

SERVER HEADER CHECKER

Page 32: SEO Outlines by SEO Consultant SRINIVAS

HTML IMPORTANCE Alt Tags Suggestions Logo:

http://www.omicsonline.org/images/omicslogo.png

Title: OMICS Publishing Group

Page 33: SEO Outlines by SEO Consultant SRINIVAS

Links Suggestions Change the name from “Journals” to “Open

Access Journals” then provide hyper link for the same to http://www.omicsonline.org/open-access-journals-list.php

Page 34: SEO Outlines by SEO Consultant SRINIVAS

target=”_blank” - Suggestions Some of the internal links are opening in

new tabs. Don’t use the target=”_blank” tag for internal links. All the internal links should be opened within the site only (same window).

Page 35: SEO Outlines by SEO Consultant SRINIVAS

Nofollow Suggestions Note: Apply rel=”nofollow” tag for all 3rd

party links (external links)

Page 36: SEO Outlines by SEO Consultant SRINIVAS

Canonicalization Issue http://omicsonline.org http://www.omicsonline.org http://omicsonline.org/index.php http://www.omicsonline.org/index.php

Page 37: SEO Outlines by SEO Consultant SRINIVAS

SEF Suggestion http://omicsonline.org/open-access-

journals.phphttp://omicsonline.org/browse.php

Page 38: SEO Outlines by SEO Consultant SRINIVAS

Localization (Google Places, Yahoo & Bing Local Listings):

Page 39: SEO Outlines by SEO Consultant SRINIVAS

BROKEN LINKS

http://omicsonline.org/gmp&gcp2012/

Page 40: SEO Outlines by SEO Consultant SRINIVAS

404 Error pages Duplication links Robot files Sitemaps Alt Tags Title Tags H1,H2 Tags 301 redirects And many more…

Page 41: SEO Outlines by SEO Consultant SRINIVAS

PDF FILES IMPORTANCE PDF files Optimization PDF files are not optimized in the current

website

Page 42: SEO Outlines by SEO Consultant SRINIVAS

HOW TO AVOID SEO “WORST PRACTICES” Target relevant keywords Don’t stuff keywords or replicate pages Create deep, useful content Don't conceal, manipulate, or over-optimize

content Links should be relevant (no scheming!) Observe copyright/trademark law & Google’s

guidelines

Page 43: SEO Outlines by SEO Consultant SRINIVAS

SPAMMING IN ITS MANY FORMS… Hidden or small text Keyword stuffing Targeted to obviously irrelevant keywords Automated submitting, resubmitting, deep

submitting Competitor names in meta tags Duplicate pages with minimal or no changes Spamglish Machine generated content

Page 44: SEO Outlines by SEO Consultant SRINIVAS

SPAMMING IN ITS MANY FORMS…

Pagejacking Doorway pages Cloaking Submitting to FFA (“Free For All”) sites & link

farms Buying up expired domains with high

PageRanks Scraping Splogging (spam blogging)

Page 45: SEO Outlines by SEO Consultant SRINIVAS

NOT SPAM, BUT BAD FOR RANKINGS Splash pages, content-less home page, Flash

intros Title tags the same across the site Error pages in the search results (eg “Session

expired”) "Click here" links Superfluous text like “Welcome to” at

beginning of titles Spreading site across multiple domains

(usually for load balancing) Content too many levels deep

Page 46: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

Off page Optimization

- Directory submission : A few important paid and free directories

Yellow Pages Submission

Local Directory submission

Page 47: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

Off page Optimization ( Contd. )

- Link popularity development

AWebsite

One Way Links : A site links to B site but there is no link from B to A

BWebsite

Two Way Links : A site links to B site and B site links back to A site

AWebsite

BWebsite

Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)

AWebsite

BWebsite

C

Main Website

Page 48: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

- Article submission

- Links from online Press Releases and Blogs, RSS Feeds

Off page Optimization ( Contd. )

Page 49: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

Social Search Optimization

- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Customer reviews

- Free Tools

Page 50: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

Most common SEO mistakes

- Temporary redirect on home page

Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp

In such a case, it is quite difficult to promote www.remit2india.com.

Page 51: SEO Outlines by SEO Consultant SRINIVAS

Saturday, April 8, 2023

Most common SEO mistakes ( Contd. )

- Flash only website

- Click to enter website

- Ad hoc addition and deletion of pages

- Targetting one word or too generic keywords

- Unusual file extensions

.ift

Replace “?” with “/” and “=” with “-“ and “&” with “_” .

http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1

- Too many dynamic variables in website url