SEO Packages – 4 Reasons Why Your Business Needs Fresh, Original Articles

When you ask about SEO packages, it is important that they include original articles. That's because freshly written and engaging content is crucial not just for your search engine optimisation efforts but for your business in general. Yet, some business owners aren't familiar on how articles work and how they help generate money for the venture. This article will give you a better idea. Read on to discover why your SEO services should include original articles.

Google likes fresh content

Over the past 24 months, Google has launched several updates to their search algorithm. The first one is codenamed Penguin and it is targeted at spam, "black hat," and other over optimisation methods. The other is Panda, which aims to promote the rankings of high quality content and consequently, demote poor quality content. This is where SEO packages equipped with original articles come in. Search engines, now just Google, want users to see high quality articles and websites with such content are the ones that land on Page 1 of search results.

Drive traffic to your site

A major reason why search engine professionals love written articles is because these are effective in driving traffic to websites. They wank well in search engines. Article submission sites allow published content to have links to the website that produced the content. This means users can find their way to your website and know more about your products and services. That is why providers of SEO services go the extra mile just to find writers to produce content for business owners.

Filter traffic to your site

Here’s another reason why you should include articles in your optimisation efforts. The quality of traffic sent to your site is improved by filtering it. Articles written about your website are targeted at attracting prospects, or possible customers. For instance, if the business is a car wash in Sydney, then your prospects are Sydney car owners. Your provider of SEO packages will then need to look for writers who can produce articles that will attract your prospects. You don't need visitors in your website, your need prospects that can be converted into customers.

Establish business credibility

Finally, the best reason why you should get SEO services with original articles included is because of credibility. Did you know that majority of buyers research for products online before buying locally? And for you to be their choice, you must be perceived as trustworthy, as credible. The best way for you to do this is to produce engaging and educational articles. For example, you own a flower shop in Adelaide. Your writers can produce articles about flowers and their meanings – a topic that your prospect buyers are interested in.

SEO packages nowadays have so much in their menu. Press releases, blog posts, submissions, and the list goes on. But it is important that the package includes fresh, original written articles. They help optimise your website by improving your search rankings and driving targeted traffic. They also improve your business credibility, making your business the perfect choice among local shoppers looking for products or services in their area.