seo para google shopping
TRANSCRIPT
![Page 1: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/1.jpg)
Google Shopping Uma plataforma para comparação de preços de produtos
Por Fábio Ricotta, Co-Fundador da MestreSEO Ecommerce Brasil - Março de 2012
![Page 2: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/2.jpg)
@fabioricotta
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slideshare.net/fabioricotta Você pode baixar esta e todas as outras palestras...
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O Google Shopping Entendendo a plataforma
![Page 6: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/6.jpg)
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Lançamento
19 de Outubro de 2011
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A Importância
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Market Share Brasileiro
1º Buscapé 2º Google Shopping 3º Zura
http://oglobo.globo.com/tecnologia/google-shopping-ja-o-2-comparador-de-preco-mais-usado-no-brasil-4256620
![Page 11: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/11.jpg)
A Integração Resultados Tradicionais + Google Shopping
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Caso 1
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Analisando
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Link para pesquisa
![Page 18: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/18.jpg)
![Page 19: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/19.jpg)
Links para produtos
![Page 20: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/20.jpg)
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Caso 2
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Analisando
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Link para pesquisa
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Links para produtos* * Na loja em questão
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Como Aparecer? Tornando sua loja visível no Google Shopping
![Page 30: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/30.jpg)
Criar uma conta no Merchant
Center
Criar um feed (XML)
Enviar o Feed Aguardar a liberação
![Page 31: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/31.jpg)
http://www.google.com.br/merchants/newfeed
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Criação do Feed
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http://support.google.com/merchants/bin/answer.py?hl=pt-BR&answer=188494#BR
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Cadastro do Feed
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SEO para o Google Shopping
Dicas para aparecer melhor posicionado
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Ranking Orgânico
![Page 45: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/45.jpg)
Como estar melhor posicionado?
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1. Título da página + Título do produto
![Page 47: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/47.jpg)
2. O preço do produto
![Page 48: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/48.jpg)
3. A descrição do produto
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4. Atributos do feed de produtos fornecidos
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5. Imagens e fotos do produto
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6. Proximidade da loja física
![Page 52: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/52.jpg)
Mensurando Fazendo a identificação das visitas e conversões do
Google Shopping
![Page 54: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/54.jpg)
Mapeamento
![Page 55: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/55.jpg)
URLs no feed ?utm_source=google &utm_medium=shop &utm_campaign=feed
![Page 56: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/56.jpg)
Exemplo http://www.minhaloja.com.br/p/tv-lcd-32-sansung?utm_source=google&utm_medium=shop&utm_campaign=feed
![Page 57: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/57.jpg)
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Análise de Concorrência
De olho no seu competidor
![Page 59: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/59.jpg)
Imagine o cenário
Eu sou a RicottaStore e vendo tvs LCD
![Page 60: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/60.jpg)
Links para produtos
![Page 61: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/61.jpg)
![Page 62: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/62.jpg)
Concorrentes
![Page 63: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/63.jpg)
Preço dos Concorrentes
![Page 64: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/64.jpg)
![Page 65: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/65.jpg)
Insight
Quanto devo cobrar por uma tv como esta?
![Page 66: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/66.jpg)
Análise
O menor valor é R$ 1.143,90 e o maior R$ 1.299,00
![Page 67: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/67.jpg)
Resposta
O seu valor deve* ser o mais próximo do valor mais baixo * sempre que possível
![Page 68: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/68.jpg)
Mapeando
![Page 69: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/69.jpg)
Ideia
Obtenha a informação no Google, ela está lá, prontinha!
![Page 70: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/70.jpg)
![Page 71: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/71.jpg)
Mapeie
Agora você sabe quanto competidor cobra por cada produto no Google Shopping
![Page 72: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/72.jpg)
Ofertando Melhor
![Page 73: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/73.jpg)
Promova
Seus produtos devem operar abaixo do valor dos concorrentes, para visitas oriundas do Google Shopping
![Page 74: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/74.jpg)
Questionamento
Como fazer isto sem perder a margem da loja?
![Page 75: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/75.jpg)
URLs no feed ?utm_source=google &utm_medium=shop &utm_campaign=feed
![Page 76: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/76.jpg)
Com o TI
Se tráfego (utm) oriundo do Google Shopping, apresente o novo preço
![Page 77: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/77.jpg)
Considerações Finais
![Page 78: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/78.jpg)
Reforçando 1. Use o Google Shopping
![Page 79: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/79.jpg)
Reforçando 1. Use o Google Shopping 2. Melhore o seu feed
![Page 80: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/80.jpg)
Reforçando 1. Use o Google Shopping 2. Melhore o seu feed 3. Mensure seus resultados
![Page 81: SEO para Google Shopping](https://reader034.vdocuments.net/reader034/viewer/2022052701/55d54253bb61ebc42d8b461b/html5/thumbnails/81.jpg)
Muito Obrigado! Dúvidas?
Contato Twitter: @fabioricotta Email: [email protected] Website: www.mestreseo.com.br