A Practical A Practical Approach To SEOApproach To SEOwww.mytechbay.comwww.mytechbay.com

A Practical A Practical Approach To SEOApproach To SEOwww.mytechbay.comwww.mytechbay.com

Search engine optimizationSearch engine optimization ( (SEOSEO) is the ) is the process of improving the volume and quality of process of improving the volume and quality of traffic to a website from traffic to a website from Search enginesSearch engines, for , for targeted keywords. Usually, the earlier a site is targeted keywords. Usually, the earlier a site is presented in the search results or the higher it presented in the search results or the higher it "ranks", the more searchers will visit that site. "ranks", the more searchers will visit that site. SEO can also target different kinds of search, SEO can also target different kinds of search, including image search, local search. including image search, local search.

In simple words we can say that, “In simple words we can say that, “Search Search engine optimizationengine optimization ( (SEOSEO) is a technique ) is a technique that is promoting a website on major search that is promoting a website on major search engines, LIKE (google yahoo msn) and get the engines, LIKE (google yahoo msn) and get the relevant links from the market” relevant links from the market”

Doing search engine submission and just having a site Doing search engine submission and just having a site isn't enough? WE have to get customers to find us. To isn't enough? WE have to get customers to find us. To do that, our web site has to use certain techniques and do that, our web site has to use certain techniques and technologies that make search engines rank ,our site technologies that make search engines rank ,our site high on their results list when our customers do a search high on their results list when our customers do a search for our kind of business like TECH SUPPORT. That's " for our kind of business like TECH SUPPORT. That's " search engine optimization “. search engine optimization “.

Giving searchers a good reason to come:Giving searchers a good reason to come: Valuable and up-to-date informationValuable and up-to-date information

Purchase Web advertising:Purchase Web advertising: Not the most economical methodNot the most economical method

Being active in news groups and mailing lists: Being active in news groups and mailing lists: Join in the discussionJoin in the discussion

Avoid Flash and framesAvoid Flash and frames

Divide sites up into separate pages:Divide sites up into separate pages: By SubjectsBy Subjects

Place popular search terms in the page textPlace popular search terms in the page text

Good title tagsGood title tags

Links in good, links out bad:Links in good, links out bad: Just Link Out with HighJust Link Out with High Ranked WebsitesRanked Websites

Give people a free subscription to our newsletter:Give people a free subscription to our newsletter: RSSRSS

Create and invite people to your free online forumCreate and invite people to your free online forum

Automated referral systemAutomated referral system

Search for exactly what they are looking forSearch for exactly what they are looking for

Press ReleasesPress Releases

social bookmark linkssocial bookmark links

Optimize and distribute a press release announcing blogOptimize and distribute a press release announcing blog

Research and comment on relevant industry related blogResearch and comment on relevant industry related blog

Make contact with related bloggersMake contact with related bloggers

interview other prominent bloggers in our industryinterview other prominent bloggers in our industry

Provide free E-books, Slides, Videos and other advertising stuffProvide free E-books, Slides, Videos and other advertising stuff

First of all, define your target market and then implement First of all, define your target market and then implement the tips required.the tips required.

AdvertisingAdvertising BrandingBranding CommunicationCommunication Referral MarketingReferral Marketing MacromarketingMacromarketing

CRMCRMDatabase MarketingDatabase MarketingSocial MarketingSocial MarketingEvents OrganizingEvents Organizing

Internet MarketingInternet Marketing

ON PAGE OPTIMIZATION IN SEO

1. Keyword in the Title of Article2. 1% to 2% Keyword Density

3. H1 tag containing your keyword4. H2 tag containing your keyword5. H3 tag containing your keyword6. Bold your keyword7. Italicize your keyword8. Underline our keyword9. ALT=Text Images with Keyword10. Internal link to your Other Pages

Success

SEM-ROI Analysis

SEM-ROI Analysis