seo presentation lewes expo 2016
TRANSCRIPT
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SEO Uncovered – How to appear in Google Search Results
Presentation by Emma Pearce
www.pearcemarketing.co.uk
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Who are we?
Marketing Consultants – Flexible outsourced marketing service
Focus on targeted, cost-effective and measurable marketing
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Who has a website?
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SEO
Search Engine Optimisation
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What is SEO?
Being visible in Google search results…so prospects find you when searching
for your product or service in the geographic area you serve
HELP GOOGLE FIND YOUR SITE
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Photo credit: http://www.gotechark.com/
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SEO
• Many business owners do not know what the foundation elements of SEO are
• Many assumed or were told their web designer had sorted out their SEO
• Most business owners do not know how to check or change their SEO fields
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But it doesn’t have to be secret…
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SEO Foundations…
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SEO – foundation steps
• Find out what search phrases people use to find products and services like yours and use them
• On Page Optimisation – key phrases in:• Meta Page Titles and Meta Descriptions• H1 Tags (headings) • Copy on each web page• Image alt tags (text descriptions of photos/images)
• Google My Business – Google + page – free to set up (get reviews)
• Link building/back links to your site from other web pages… one way, reputable sites
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And be Mobile Friendly…
https://www.google.co.uk/webmasters/tools/mobile-friendly/
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Search Phrases
Various tools – here’s a free one…
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Google Keyword Planner
https://adwords.google.co.uk/KeywordPlanner
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Google Keyword Planner
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Meta Page Titles and Descriptions
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SEO – Check your Page Title
•Does your page title match what people search?
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Do people search for this?
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SEO – Page Title in Search Results
•First 50-ish characters show – Google may read a bit more•Different for each page of the website – relevant to content•Use keywords
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SEO – Page Description
• 156 characters• Different for each page of the website – relevant to content• Use keywords
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How do you get this on to your website?
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Content Management System (CMS)
• Log in to the “back-end” of your website (CMS)• Or ask your website designer• If you use Wordpress – you need the YOAST SEO plug in
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SEO – H1 tag on heading (H2 etc.)
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SEO – Copy
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Google My Business
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Google +
• Assist SEO - Also a social media platform• Set up a personal profile on G+ and then set up Business Page https://www.google.com/business/
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Link Building
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SEO – Link Building
• Set up listings in reputable online directories for free, so that there are links back to your site from other parts of the internet
• No more than 10 a month
• Quality!
• One-way links
• Plus benefit from articles/blogs on relevant websites with a link to your website
• Don’t forget to have an entry in all the member directories of networking groups and chambers you belong to
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Final quick tips
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SEO Tips
• Regularly update your site
• Optimise your blogs too (Page Titles etc.)
• Be active on social media and have links to them from website
• Have video on your website
• Overall website architecture – URL structure and submitting site maps to Google
There are many many ranking signals used by Google – but these are the traditional foundation elements that must be in place…
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SEO and Your Brand
• Google is clever
• It is now looking at your brand reputation too - eg
• User reviews and ratings, news articles, recommendations from experts, recognised industry awards
• Demonstrating that you listen to and acting upon client feedback
• Users searching for your brand…
SEO is no longer all online and separate from all your other business activity
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PHEW!
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Thanks for listening… any questions?
www.pearcemarketing.co.uk