seo proposal 212.863.9699 [email protected] zach morrison vice president
TRANSCRIPT
NYC SF ATL PHLELITESEM.COM CONFIDENTIAL
1 Perform full scale audit to understand the full size of the opportunity and depth of optimizations available.
2 Develop Short and Long Term Strategy & Execution Plan
3 Clean up foundational elements to improve site performance
4 Expand reach through off page optimizations.
PROCESS
NYC SF ATL PHLELITESEM.COM CONFIDENTIAL
SCOPE & OBJECTIVE
• The audit will include a thorough review and diagnosis of the client’s online properties and 3 competitors. The audit is a comprehensive under the hood analysis of the site, platform and competition.
• The objective of the audit is to isolate opportunities for improvement and growth on the site and in the respective markets.
NYC SF ATL PHLELITESEM.COM CONFIDENTIAL
AUDIT DETAILS
KEY PRELIMINARY FACTORSPage IndexationFile NamesSite Link IndexationCanonicalizationSite CodeServer SpeedPage Load SpeedDoc TypeJavascriptPage RankRegistration Info (Whois)Trust FactorDomain HistoryDomain BenefitContact information, Location, Etc. Robots.txt
SITEMAPHTML SitemapXML SitemapWebmaster Tools (Part 1)HTML ErrorsCrawl ErrorsBroken Links
USER ISSUESUsabilitySite FoldsArchitectureMessagingFooter UsagePage SpeedBread CrumbsColor SchemeFlashPotential Bounce Issues
SITE COMPOSITIONKeyword FocusFile Names (part 2)Page TitleMeta DescriptionMeta KeywordsH Tag UsageContent DuplicationUGCSite UpdatesContent Density/UsageProducts Inn StockImagesImage Files and Or CDNAlt TagsVideos, collateral ( i.e. white papers, etc.)
OTHER SEO COMPONENTSSocial SEOPR SEOVideo SEOImage SEOAffiliate ProgramWidget SEOBlog COMPETITOR REVIEWComponents of Competitor Review• Competitor Links• Competitor Content• Competitor Architecture• Competitor Strategy• Competitor Blogs
NYC SF ATL PHLELITESEM.COM CONFIDENTIAL
PLANS & PROCESS
KEY ASSUMPTIONS• Full analytics Access will be
provided
• Most Important 50-100 Keywords
• Platform Login/Access
• Server Specs
• Deal Road Map
• Market Expansion Road Map
• Any info you might deem as valuable for a more thorough audit
DELIVERABLES• Comprehensive Audit Findings Word
Document (approximately 50 Pages)
• Document will highlight key areas for traffic opportunities.
• Document will call attention to foundation clean up needed.
• Document will layout key tasks that should be top priority
• Comprehensive Raw Data to Compliment Audit Document
THE SCOPE INCLUDES:Total Hours 40 Hours• 30 Hours of On page Work and
Investigation• 8 Hours of Documentation and
Summaries• 2 Review Call
NOT INCLUDED:• Keyword Strategy, Mapping, Targeting.• Calendar Year Plan• There will be no changes or
implementations
NYC SF ATL PHLELITESEM.COM CONFIDENTIAL
STRATEGY & EXECUTION PLAN
Based on our findings from the audit, Elite SEM will develop a short & long term strategy execution plan outlining all projects that need to be completed in order to improve overall SEO performance.
Elite SEM will deliver a 12 month (month by month) plan that outlines all of the details for each project at hand.
Total Hours 20 Hours• 12 Developing Month By Month Project Outline• 3 Hours of Review Of Documentation• 5 Hours of Continued Support & Updates
NYC SF ATL PHLELITESEM.COM CONFIDENTIAL
OPTIMIZATION
Keyword MappingFoundation DocumentMeta Creation/OptimizationBody Content OptimizationTechnical OptimizationsImage OptimizationsH Tag Optimizations
Conversion ImprovementLocal Search Improvement and OptimizationsWebmaster Tools Creation and OptimizationBaseline Reporting and Monthly Analysis
SUGGESTED PROJECT BASED: ON GOINGHOURS: ESTIMATE - 30 – 120 HOURS PER MONTH
FOUNDATIONS
NYC SF ATL PHLELITESEM.COM CONFIDENTIAL
SEO SUSTAINABILITY
ON PAGENew Content CreationBlog Creation/StrategyBlog PostsLanding Page CreationWinnable KeywordsInternal Linking Optimizations
OFF PAGELink Building (9 Tiered Approach)Reputation ManagementSocial LinkingPR SEO ContentCompetition MonitoringMonthly ReportingMonthly Consulting Hours
REPORTINGBaseline Reporting and Monthly Analysis
PROJECT BASED: ON GOINGHOURS: 30-120 HOURS PER MONTH