seo services rank higher on google...rank higher on google seo services conversion advantage®...
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RANK HIGHER ON GOOGLE
SEO Services
CONVERSION ADVANTAGE® © 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
*Conversion Advantage reserves the right to change its pricing at any given time. In no way does it offer any form of performance guarantees to any client. This is dependent on multiple external factors we can’t control.
C O N V E R S I O N A D V A N T A G E ® © 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
WHO WE AREOUR SERVICES HAVE BEENUSED BY BRANDS ACROSS THE UK, AUS & RSALeading marketing strategist Dante Botha startedConversion Advantage in 2012 with the vision togrow this independent digital marketing agency intoone of the leading agencies across the globe.
Conversion Advantage is an agency born out of theoptimal combination of data and creativity. Throughthe effective implementation of high-quality, creativedigital marketing campaigns that provide actualresults, Conversion Advantage has serviced a long listof clients locally, here in South Africa, and in the UnitedKingdom, Australia and New Zealand.
We love to help companies grow by helping themincrease their leads and sales with digital marketing.We firmly believe that the future is online, and wewant to help businesses to dominate their markets ondigital platforms.
We are continually growing and are committed to anethos of continuous learning. This has enabled us tocontinually produce outstanding results for our clients.
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M E E T O U R T E A M O F S P E C I A L I S T D I G I T A L M A R K E T E R S
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Karlyne ZovitskyDIGITAL STRATEGIST
Justin SandlerHEAD OF PAID MEDIA
Ruan SmitHEAD OF SEO
Martin KrugelDESIGN DIRECTOR
Nick ThomsonBUSINESS DEVELOPMENT DIRECTOR
Rhys KrohnJUNIOR DIGITAL STRATEGIST
Chanté TaljaardJUNIOR CAMPAIGN MANAGER
Donovan OliverosJUNIOR SEARCH ANALYST
Tracey-Lee PollardGENERAL MANAGER Francois Gelderblom
SENIOR DESIGNERRentia vd WaltBUSINESS DEVELOPMENT MANAGER
Alex WillisACCOUNT DIRECTOR
Michelle JordaanACCOUNT MANAGER
Wilmé FourieTRAFFIC MANAGER
Shaakir GaffoorACCOUNT MANAGER
Adrienne MosesPERSONAL ASSISTANT
Tania du PlessisSOCIAL & PR
Rouxmandi v HeerdenJUNIOR SEARCH SPECIALIST
Chrismari van NiekerkDESIGNER
Petri LouwDESIGNER
MpumezaOFFICE CLEANER
Thinus v RensburgGROUP ACCOUNT DIRECTOR
Danté BothaSTRATEGIC DIRECTOR
With a wealth of experience in our team, we generate thousands of leads and sales for our clients every month.
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C O N V E R S I O N A D V A N T A G E ® © 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D
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Your Business Can Benefit From SEO When…
CONSUMERS CAN’T
FIND YOUR WEBSITE ONLINE WHEN DOING
RESEARCH
YOU WANT TO IMPROVE YOUR OVERALL MARKETING ROI
YOU WANT TO INCREASE
TRAFFIC TO YOUR WEBSITE
YOU WANT TO OPTIMISE YOUR CONTENTFOR RELEVANT SEARCHES
YOU WANT TOINCREASEBRANDAWARENESS
YOU WANT TO TAKE AND GAIN ONLINE MARKET SHARE
WHY
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O U R 2 - S T E P P R O C E S S T O H E L P O U R C L I E N T S R A N K O N G O O G L ESearch Engine Optimisation allows you to organically jump the ranks on search engines like Google until you are on the 1st page. By continuously optimising your website, you are making it easier for search engines to find your site which leads to more traffic, leads or sales.
The leading search engines are Google, YouTube, Bing, and Yahoo.
Step 1: SEO Audit
Conduct an audit of your current Google Analytics account*, Search Console Account and any heatmap software to determine the state of it. Once the account has been examined, we compare your website against 3 competitors and check what 10 keywords you should rank for and determine the goals of your website.
*or if the account does not exist, we skip this step
Step 2: SEO Monthly Optimisation
Create a well-planned SEO strategy that includes Local SEO, Mobile Optimisation, Onsite & Offsite Optimisation and Reporting.
S T E P 2 :S E O M O N T H L YO P T I M I S A T I O N
2 DAYS MONTHLY
COLLATE INFORMATION
DATA ANALYSIS
RECOMMENDATIONS
LOCAL SEOOPTIMISATION
ONSITE & OFFSITE OPTIMISATION
MOBILEOPTIMISATION REPORTING
S T E P 1 :S E O A U D I T
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case studies
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N I S S A N E A S T E R N C A P EIndustry: Automotive
Challenge: Nissan Eastern Cape’s organic ranking was below expectation considering that they were (and still are) targeting a brand keyword.
Solution: To improve the overall customer journey and increase their ranking for certain keywords, we restructured their call-to-actions on mobile and desktop.
Result: Along with major onsite optimisation, we helped improve Nissan Eastern Cape’s overall organic ranking, shooting them to the number one position for a number of keywords.
Source: SEMrushDate: 23 October 2018
TRAFFIC
CONVERSIONS
CONVERSION RATE
OCT2018
OCT2017
33.6% INCREASE
42.8% INCREASE
2.6% INCREASE
Y E A R - O N - Y E A R
TOP RANKING KEYWORD
nissan np300 specials
nissan np300 special
nissan service centre
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S A F A R I O U T D O O RIndustry: Outdoor Products
Challenge: Safari Outdoor was struggling to convert leads into sales.
Solution: Step 1: We built a completely new ecommerce platform.Step 2: We added buy modifiers to all the listed products.
All the adjustments were made with Google’s ranking factors in mind.
Result: We increased their overall ranking to the number one position on Google for a number of keywords and search queries.
TRAFFIC
CONVERSIONS
CONVERSION RATE
OCT2018
OCT2017
25.9% INCREASE
206.2% INCREASE
1.6% INCREASE
Y E A R - O N - Y E A R
Source: SEMrushDate: 23 October 2018
TOP RANKING KEYWORD
hornady bullets south africa
300 win mag
12 ga
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B R A V E C T O ®Industry: Pet Care
Challenge: Bravecto was being outranked by their competitors in search engine results pages (SERPs).
Solution: Step 1: We built a new website with keyword optimised pages.Step 2: We added clear call-to-actions on the website.
Result: Bravecto’s site outranked many of their competitors for certain search queries.
Source: SEMrushDate: 23 October 2018
TRAFFIC
CONVERSIONS
CONVERSION RATE
OCT2018
OCT2017
38.5% INCREASE
27.2% INCREASE
6.00% 6.58%
Y E A R - O N - Y E A R
TOP RANKING KEYWORD
anti flea and tick chew for dogs
dog tick and flea tablets durban
3 month flea treatment for dogs
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P E T S T R A I N I N GA N D B O A R D I N GIndustry: Pet Training and Boarding
Challenge: Pets Training & Boarding was struggling to reach consumers organically in an extremely competitive industry.
Solution:
Step 1: We optimised mass meta data for all of their blog posts.Step 2: We optimised all service landing pages and added clear call-to-actions.
Result: We increased their overall on Google for a number of keywords and search queries.
Source: SEMrushDate: 23 October 2018
TRAFFIC
BOOKINGCONVERSIONS
OCT2018
OCT2017
14.6% INCREASE
10.5% INCREASE
Y E A R - O N - Y E A R
TOP RANKING KEYWORD
golden retreiver training sydney
berkshire park dog training
dog obedience training sydney
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our services & pricing
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COMPONENT1 . S E O A U D I T
W H A T W I L L Y O U G E T ?
Step 1: Collate Information
We will need access to Search Console, Google Analytics and any heat map software to start our process.
Step 2: Data Analysis
We review data from Google Analytics, Search Console, Heatmaps, Auditing Tools and Manual checks.
Step 3: Make Recommendations
Make recommendations for onsite, offsite, mobile and local SEO based on the data results.
PRICE R15,000plus VAT
COMPONENT
S T E P 1 :C O L L A T E
I N F O R M A T I O N
S T E P 2 :D A T A
A N A L Y S I S
S T E P 3 :M A K E
R E C O M M E N D A T I O N S
COMPONENT
MANUAL CHECKS
3x Competitor Analysis
Top 10 targeted keywords
Goals Selection
Onsite Auditing
Google Search Console
Google Analytics
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2 . S E O O P T I M I S A T I O N
W H A T W I L L Y O U G E T ?Local SEO
Local SEO helps businesses promote their products and services to local prospects and customers. It involves reviewing & optimising your current Google Business Listing: 1) Verifying and claiming social media profiles not listed; 2) Optimising the location on your company; 3) Ensuring your site features on citation sites and online business directories; and 4) Managing reviews or ratings.
Onsite & Offsite Optimisation
Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimised for your targeted keywords. Offsite SEO will focus on internal links, anchor text and other offline factors which influence the ranking of your domain in Google search results.
Mobile Optimisation
We will optimise your website for mobile and tablet devices to ensure Google and consumers have the best mobile experience.
Reporting
We send you a monthly report showcasing relevant data (Key Performance Indicators) and sessions, as well as recommendations for the upcoming month.
PRICE
10 KeywordsR7,500pmp l u s V A T
20 KeywordsR15,000pmp l u s V A T
50-100 KeywordsR30,000pmp l u s V A T
Monthly Reporting on Keyword Performance
Ranking & Session information
Year-on-Year Performance Comparison
ONSITE OFFSITELOCAL SEO
MOBILE REPORTING
Local Content
Social Profile Pages
Links & Citations
CONVERSION ADVANTAGE®
make opportunity happenC A P E T O W N
+27 (0) 21 447 1448
Unit 101, Old Castle Brewery6 Beach Road, WoodstockCape Town, 8001
P A A R L
+27 (0) 21 882 6633
Shop 11 & 12, Frater Square40A Main Road, PaarlCape Town, 7646
J O H A N N E S B U R G
+27 (0) 87 075 1985
Fourways BroadacresCnr Cedar road & Fourways BlvdJohannesburg, 2191
U N I T E D K I N G D O M
+44 (0) 203 476 7136
4th Floor, Silverstream House,45 Fitzroy Street, Fitzrovia,W1T 6EB
A U S T R A L I A
+61 (0) 88 180 0690
Alton Building,2/40 East Esplanade Manly,NSW, 2095
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