#SMX #13A @Sunergon

How SEO & Social became dance partners at Storage West

SEO Social and Self Storage

-Don Willis

#SMX #13A @Sunergon

#SMX #13A @Sunergon

§ TheCompany–  DirectorofSalesandMarketing

–  52locations–CA,NV,AZ,TX

–  4millionsquarefeet–36,000Units

–  Companyfoundedin1880–  38yearsinSelfStorage

–  #23onthetop100operatorslist

The Facts

DonWillis

#SMX #13A @Sunergon

§ Digital–  Launchedfirstwebsitein1999

–  AllSEOinhouseuntil2014

–  Launchedfirstblogin2005

–  InhouseWebmasterhired2007–  Finalistfor“BestuseofLocalSearch”2008,2009–SearchEngineWatch

The Facts

AdamWillis DonWillis

#SMX #13A @Sunergon

§ SocialMedia–  LaunchedhyperlocalSEOfocusedsocialmediaprogram-2009

– MovedSEOandmacrosocialmediatooutsidefirm-2014

–  HiredSocialMediaCoordinatortodevelophyperlocalmicrosocialmediaprogram-2014

The Facts

HeatherWillis

#SMX #13A @Sunergon

“COMMUNITY”

•  Drivingforcebehindnewbranddecision

•  Drivingforcebehindincreasedcommunityinvolvement

•  Drivingforcebehindemployeeengagement

•  Drivingforcebehinddisplayingtherelationshipsbetweenouremployeesandtheircommunityofcustomers

2014, The year Social Media finds its Purpose… and it’s wasn’t SEO or ROI

#SMX #13A @Sunergon

•  Launched52hyperlocalblogs,oneforeachfacility

•  Extensivetrainingofemployeeforce

•  Re-brandedthecompanywithnewtagline

2015, The year SEO and Social Media became dance partners

#SMX #13A @Sunergon

•  Whatwetrackinhouse•  Whatouroutsideteam

tracks

2016, Documenting the Dance

#SMX #13A @Sunergon

•  GooglePlusReviews•  YelpReviews

•  SparefootReviews

•  FacebookReviews

•  OtherVariousReviewSites

•  9,169followersonTwitter•  7,522fansonFacebook

•  44,431TweetsSent

•  6,740FacebookPosts2015

•  1400Pins•  19,650PointsofEngagement2015

Examples of In house tracking

•  Tracksuccessofallorganicposts

•  Trackengagementacrossallsocialplatforms

•  Tracksuccessofallinhouseadvertisingspendingandboostedposts

#SMX #13A @Sunergon

•  AllTraffic•  Organic,Direct,and

ReferralTraffic•  AllGoalCompletions•  OrganicGoalCompletions•  OrganicGoogle

ImpressionsandClicks

Examples of outside team tracking

•  OrganicCalls•  Links•  BlogTraffic•  MobileTraffic•  OrganicMobileTraffic•  SocialTraffic

#SMX #13A @Sunergon

#SMX #13A @Sunergon

“Purposeisnotastrategy,itisaparadox.“ -DonWillis