SEO & Social Media

Keywords

• Keywords and Key Phrases form the basis for optimizing any webpage for search engines• Each page in a website and social media page

should be optimized for a key phrase• Keyword research is the process of determining

which key phrases are most valuable, and yet still have a good chance of competing in the market niche of the business• It is time-consuming, but absolutely necessary

SEO• Search Engine Optimization starts with identifying keywords

and the proper quantity and placement of keywords / phrases within the copy of the page

• Proper markup of the webpage code is also very important• Usage of html heading tags • Usage of other html tags and attributes to take additional

opportunities for adding longtail and indirect phrases • Standards based coding allows for good communication between

the web page and the search engines

<h1><h2> <p>

Social Media Marketing

• Using social media is an excellent way of accomplishing that

• Each social media account is another opportunity to take a space

In a search engine results page with 15 to 20 results, the goal is to take as many of those spaces as possible

Twitter

Facebook• Facebook Business Pages (sometimes called Fan Pages) are a

great way to establish your brand• Pages can include posts, pictures and video, and links back to

your website

Facebook Mini-sites• Facebook Mini-sites are a

great way of presenting your website to people who may have never been to your primary site

• Mini-sites can include contact forms, pictures and video

Facebook Company Pages

• Facebook pages and mini-sites appear in search engine results

Google Plus Company Pages• Just as you can have a personal Google Plus page, you can also have a

company page• This page should be optimized the same as you would a Facebook Company

page

This is done by using keywords, images, video, events and regular posting to continually create content and backlinks to your website

Google Plus Company Pages• These pages also appear in search engine results

Google Places Page

• Setting up a Google Places Page helps your business to display in search engine results when a location or zip code is used in the search terms

• This page should also be optimized for a key phrase• Adding information about your business, as well as pictures

and video all help to give your business more ‘importance’• You can even post to this page

Google Places Page

Google Places Page• Search Engine Results

YouTube Channel• Another opportunity to continue your branding• Custom backgrounds to match your website may be added

Blogs• Blogs, either as part of your primary website, or as a separate

entity are a good way to create backlinks to your site and create ongoing content

• More content equals more opportunities to take another spot on the search engine results page

• Blog entry subjects are not limited to direct brand information• Posts and articles about indirect subjects allow you to create

much more content, which adds more pages that may be indexed by the search engines

• The blog post

• The search engine result

Bringing it all together• On your website: Add links and widgets to social media pages

• Invite visitors to share

Bringing it all together• Embed your twitter feed into

your website• Tweet about your new pages

and blog posts• Tweet about your Facebook

Company Page posts• Tweet about your Google Plus

Company Page posts• Tweet about your YouTube

videos

Bringing it all together

• Embed your YouTube Channel videos into your:• Website• Facebook Company Page• Google Plus Page• Then tweet about it!

From a blog post:Results – Page 1 – first 5 slots

• The Anytown site page

• The blog entry

• The site home page and

• The places page

• Another blog page

• The YouTube page

Just the beginning…• Each of the options shown above help to promote your brand

and raise your website in the search engine rankings• There are lots of other social media types:• Pinterest• Stumbleupon• Tumblr

Just to name a few

The trick is just to get started…

Online Marketing Solutions

Sam Richardsonsam@ezdbs.com(727) 642-4776

http://websitedesignfirm-trc.com/

Tami Richardson Consulting Services