seo starter kit
DESCRIPTION
Lecture from Palomar College Search Engine Optimization class. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.TRANSCRIPT
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GCMW177 Search Engine Optimization
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What is SEO?
Search Engine Optimization is a way of streamlining the content of your website to improve it’s position in the search results.
Not easy. Not exact science.
If its a race car, you build it, get it out on the track, then fine tune it until it wins the race.
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How do search engines work?
1. Robots2. Looks for RELEVANT content3. Looks for fresh content 3. Looks for popular sites4. Really, really smart
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Search Engines - Who are the biggies?
Google 70%Yahoo! 15%Bing 10%Ask 3%The rest 2%
THE REST
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Why is SEO important?
Because 70% of Users Don’t Go Beyond the 1st Page of Search Engines!
Remember these?
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Let’s Start a Website -
www.coolsoccershirts.com
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Part 1: On-site SEO
1. Keywords2. URL3. Title tags4. Meta Description5. h1 tags6. Anchor tags or internal links7. Images8. Content Content Content
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Keywords
1. Brainstorm - What would I search for?2. Research - Google Insights3. R & D - Ripoff and Duplicate
world cupwomen’s soccer USAt-shirtscommerativeapparel
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URLs
What I Got: www.coolsoccershirts.com
Best: www.usworldcuptshirts.com
Better: www.coolsoccershirts.com/women-world-cup-tshirts.html
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Title Tags
1. The most important relevant tag2. Add keywords, but don’t stuff3. 66 characters or less
<head><title>US Women’s World Cup T-shirts - 2011 World Cup commerative soccer apparel</title></head>
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Meta Description
1. Entice people to click 2. Don’t tell them everything 3. Use keyword at least once4. Don’t stuff and draw attention
<meta name=”description” content=” Collectible t-shirts celebrating the US wom-en’s soccer World Cup final with Japan. />
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H1 Tags
1. Headlines - search engines love these2. Don’t over do it.3. Don’t duplicate title tag4. h2, h3 tags work too
<h1>US Women’s World Cup Shirts</h1>
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Image Tags
1. Search engines can index images2. Name with keyword3. Use “alt” tag4. Works for video search too
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Internal Links and Anchor Tags
1. Search engines look for links2. Name with keyword if possible3. Use text nav buttons instead of images
Bad: <a href =”kp12_X45.html” /> or <a href =”tshirts2.html” />
Better: <a href =”women-world-cup-tshirts.html” />
Best: <a href =”http://www.coolsoccershirts.com/women-world-cup-tshirts.html” />
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Content Content Content
1. Relevant content with keywords2. Keywords sprinkled not splattered3. Keep it coming
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Don’t Do it!
1. Hidden text2. Keyword stuffing3. Duplicate content4. Flash5. Overdo the images6. Links to bad sites7. iframes or javascript
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Part 2: Off-site SEO
1. Inbound links2. Link Bait3. Blogging 4. Social Media5. Sponsored links (Google AdSense)
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Link Bait
1. Go viral2. Entice people to share3. Place Facebook “Like” or “Share” buttons4. YouTube videos5. Twitter6. Digg / Stumble Upon
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Blogging
1. Get active in Blogosphere2. Scratch backs / trade links3. Provide an RSS feed4. Leave comments in forums4. Wordpress or Blogspot
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Social Media
1. Facebook Fan Page2. Twitter account3. YouTube channel4. Wordpress or Blogspot
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Free Search Engine Tools:
1. Google Analytics2. Google Webmaster Tools2. Yahoo! Site Explorer3. Bing Webmaster Tools4. Alexa - tracks ranking
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Google Analytics and Webmaster Tools
<script type=”text/javascript”> var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-22056732-4’]); _gaq.push([‘_trackPageview’]);
(function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();</script>
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Fall 2011GCMW177 #74023 Search Engine Optimization (SEO) T & Th 6pm-8:50pmMD-134.
Mike [email protected]