seo strategies for a strong q4

SEO Strategies for a Strong Q4

Contact: [email protected] | Digital Reach

We are a B2B Digital Marketing Agency focusing on demand generation.

Companies work with us to:

• Increase qualified leads

• Track SEO and SEM to ROI

• Marketing Automation Support

About Us

• Search Engine Optimization

• Paid Search & Display

• Website Redesign

• Marketing Automation


1 3 SEO Strategies for a Strong Q4

2 SEO Site Analyses

On the Agenda


It isn’t impossible to optimize for SEO!3 AREAS TO IMPROVE:

CONVERSION RATE

• Make it easier to convert – Persistent

Call to Action

• 3 Second Rule on every page

• Easiest way to get immediate results

GO AFTER LONG TAIL

• Post your most informational blog post

ever.

• Don’t forget to set it up for SEO

TRACK TO ROI

• Optimizing blind is no fun. You have no

idea what is working

• Some keywords just don’t convert!


You only have 3-7 seconds to answer

these 3 critical questions:

1 Where am I?

2 What can I do here?

Why should I do it?3

How to Improve Conversion Rate


What Am I Supposed to Do?


Easy Not Easy“Sticky” Calls to Action stay with the browser

window.

Have seen 2X increases in conversion rates!

“Persistent” vs Regular Calls to Action


It isn’t impossible to optimize for SEO!Go After Long Tail Keywords:

Source: neilpatel.com


1

2

3

Install Google Analytics.

Install Search

Console/Webmaster Tools.

Link the two together.

First, get the basics right:

Example:

Say you rank on page 3 of Google for “super awesome keyword” but no one clicked on you – now you know.

Setting up Analytics

How to Find Long Tail Keywords to Target?


How to Find Long Tail Keywords to Target?


Write a VERY Descriptive blog post on a themeExamples:

https://www.mushroomnetworks.com/blog/2015/05/2

2/software-defined-wan-sdwan-care/

https://www.mushroomnetworks.com/blog/2015/05/2

2/software-defined-wan-sdwan-care/


Tracking Paid Search Keywords to Leads, Opportunities & Revenue

Track B2B SEO to Revenue - This is How you do it:


The First Trick is Simply Being Able to Track SEO to Revenue - This is How You Do it:

With closed-loop reporting you can attribute credit properly within your CRM.

AND MORE IMPORTANTLY GET THIS INFORMATION IN THE HANDS OF THOSE DOING THE OPTIMIZATIONS!

John Smith

First touch source: Organic Search

First touch page: /prod/marketing-automation

Last touch source: Paid Search

Keyword: best marketing automation platform

Last touch page: /LP/marketing-automation

Closed Won Amount: $100,000


$

14

Show Me an Example:Closed Loop Reporting

Contact: [email protected] | Digital Reach 15

Closed Loop ReportingSome keywords might drive the majority of leads, but with attribution you’ll see which keyword

themes drive the most revenue.

Tracking Organic Entry Pages in CRM


Keyword Mapping Blueprint

Takes the guesswork out of optimizing Now you have something to optimize against Can be very useful if doing ROI tracking in CRM


Targeting keywords that are profitable

• First step is identifying the pages on your website that target keywords. This is why having a keyword mapping document is critical

• Set up closed loop reporting by pulling in web pages to leads in CRM. There are a few tools out there that can do this - we built one!

• Going after keywords that are profitable and dumping ones that are not is key to phenomenal return on investment

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SEO Site Analysis Example

Get a second opinion on your SEO & Demand Generation Approach

In a 30 minute consultation, learn:

Where you rank in relation to competitors

Measure revenue opportunity from Search

What you can do to accelerate results from SEO now

Mike TurnerHead of New Business

Thanks for watching!

Email [email protected] or call (925) 750-8550 for more information