SEO Array

Why Search Engine Optimization & Marketing?

•85% of all traffic on the Internet is referred from search engines

•90% of all users don’t look past the first 30 results (most view only top 10)

•Many websites aren’t even indexed, are poorly optimized and get very little traffic

•Cost-effective advertising

•Clear and measurable ROI

• Operates under this assumption:

–More (relevant) traffic + Good Conv. Rate = More Sales/Leads

Objectives of SEO

To Make your website easily findable over the web.

To Increase the Visibility

To Get More Traffic/Visitors to the Website.

To Get More Leads/Sales from Search Engines/Online.

Successful SEO Program Specification

• Our SEO Program is designed to address search engine algorithms of all top Search Engines. The Scope of the SEO Program is customized according to the needs of the website, target audience and the online competition associate with it.

• The SEO process is divided into the following Stages:

• 1. Stage I - Evaluation & Planning

• 2. Stage II - Execution

• 3. Stage III - SEO Implementation

• 4. Stage IV – Completion

• 5. Stage V – Off-page optimization

• 6. Stage VI – Monitoring

Our Approach On Page SEO

Competitor analysis

Keyword analysis

Title Tag Optimization

Meta Tag Optimization

Canonicalization

Site content text tuning/Page Content Optimization (Using Keyword Architecture)

Web page tuning and root files restructuring

Landing Page creation and Optimization

Creating Keyword Rich Page URL

Bread Crumbs for Each Page

Page Loading Time Optimization

Optimizing Usability and Navigation.

Our Approach On Page SEO

Webmaster Tool Log in/verification – Google, Bing

Robot file Optimization

Sitemap.xml Creation

Social Sharing Options

Suggestion for Customized 404 Error Page Creation

302 Redirection

Image Optimization

Alt Text and Alt Title Optimization

Optimizing In the site linking structure for better crawling and Ranking

Heading Tag Optimization

Google and Yahoo Local/Map Listings

Call to Action Optimization

SEO testing and analysis

Our Approach Link Building/Off Page SEO

Web 2.0 site creation and Promotion

Social Media Marketing Promotion

Guest Blogging

PPT and Document Sharing/Submission

Video Creation and Optimization

Press release distribution

Unique Article syndication

Info graphics Creation and Submission

Yahoo and Wiki Q n A for back links

Content Based/Theme based Forum Submission

Local and International Business directory listing

Our Approach Link Building/Off Page SEO

Blog promotion

Blog commenting

Online book marking

Classified Posting

High Page Rank Directory submission

Cross linking between existing domains.

Yellow pages & wiki sites submission Online reviews for products and services

Updating off page factors according to the change in search algorithm

Link and competitor analysis and link submission. (on going process)

Maintenance of keyword ranking in Search Engine Result Page

When Can you See Rankings?

Realistically, you can expect to see results for some keywords starting 6-9 weeks after the

final submission.

Organic or Natural Search Engine rankings are achieved due to a combination of both On-

Page optimization (SEO) and Off-Page Optimization (Link Building).

Rankings usually stabilize after about three months after the implementation phase.

However, your traffic rises continuously since more and more search engines index more

and more optimized pages of your website

Guarantees

We will include all keywords give by the client in the optimization

Unethical SEO techniques will not be used in our SEO

We will not carry out any changes on your website without prior approval.

We do not give false ranking guarantees.

12 Months search engine optimization plan

1. Business Analysis

2. Keyword Analysis

3. Content Analysis

4. SEO Friendly Design Changes

5. Robots Writing

6. HTML and XML Site Map Creation

7. Meta Tag Creation

8. Title Tag

9. Alt Tag

10. SEO Friendly Content Editing

11. Link Submission

1 to 3 Month Activities

Set Up Link Campaign Account start Link Campaign

Directory Submission

Listing of all the Directory

Follow Up every day

Online Book Marking Account Creation

Link Submission for Product and Service Pages.

Article Setup

Listing of all the Article site where we are going to post article every month

Article Post every

Press Release Account Setup

Press Release Distribution

Blog Commenting

Other Link Building Campaigns as mentioned in Approach

On page 2-3 hr per day to follow up the changes

1 to 3 Month Activities

Traffic Source –

Referral Sites (Article, Press Release, Book Marking, Directory)

Search Engines

Projected Traffic

10-15% Increase in Referral site and Search Engine Traffic

Keywords Ranking Report in xls

Link Submission and Approved detail Report in xls

Google Analytics/Web Traffic Report in PDF/xls

1 to 3 Month Activities

Link Campaign and On page activity will be same as 1nd and 3rd month targeted pages

will be different

Traffic Source –

Referral Sites (Article, Press Release, Book Marking, Directory)

Search Engines

Projected Traffic

30% Increase in Referral site and Search Engine Traffic

Projected Keywords Ranking Report in xls

50% of Keywords will be in Top 10 of Search Engine and 70% of Keywords will be in Top

20 of Search Engine

Link Submission and Approved detail Report in xls

Google Analytics/Web Traffic Report in pdf/xls

1 to 3 Month Activities

Link Campaign and On page activities will be same as, targeted pages will be

different

Traffic Sources:

Referral Sites (Article, Press Release, Book Marking, Directory)

Search Engines

Projected Traffic

30 - 50% Increase in Referral site and Search Engine Traffic

Projected Keyword Ranking Report in xls

50% of Targeted Keywords will be in Top 10 of SERP(Search Engine Result Pages)

and 70% of Keywords will be in Top 20 of the SERP

Detailed link Submission and Approval Report in xls

Google Analytics/Web Traffic Report in pdf/xls

1 to 3 Month Activities

6 to 12 Month Activities

On Going SEO Activites

On Going Link building Activites

On Going Social Media activities

All other activities to Maintain Keyword ranking in 1st Page of Google.

Implement the on page & off page changes as Per Google Algorithm

Changes.

Recommend Design Changes as per Google guidelines.

Thank You