SEO tactics

SEO Tacticsde Bogdan Chertes

Marketing Strategist @ Adfix !

http://bit.ly/SEO_tactics

Despre mine

Bogdan Chertes

@bogdanch

bc@adfix.ro

www.adfix.ro

Actual profile pic on all social media accounts :)

Pasionat de web de pe vremea dial-up Inceput cu web design Colaborat cu firme din Ro in prezent consultant pentru companii din US, UK, Australia & Middle East

Search Engine Basicscum functioneaza si cum a evoluat search-ul recent

ReclameAdwordsReclameAdwords

Cautari SimilareCautari Similare

Rezultate organiceRezultate organice

Search Engine Basics

User tasteaza o expresie

Google cauta in index cele mai relevante rezultate

Returneaza o pagina de rezultate (SERP)

Exemplu de SERP

AdwordsAdwords

Map inlayMap inlay

Organic #1Organic #1

Organic #2Organic #2

Organic #3Organic #3

Local ListingsLocal Listings

Inca 2 exemple de SERP

Image PackImage Pack

Si inca unul :)News inlayNews inlay

Knowledge GraphKnowledge Graph

Peste 80 de tipuri de SERP, aici: http://slidesha.re/1hZqOvK

Efectul? !

Raspunsuri mai rapide la intrebarile userului si !

Diminuarea numarului de rezultate organice in SERP

Procesul SEO

The SEO Pyramid

{}

On Site

Off Site

Information Architecture

Flat site hierarchy Deep site hierarchy

Good For SEO Bad For SEO

Indexare mai buna a paginilor Sanse mai mari de ranking

Bad For SEO

Articol despre ierarhii: http://bit.ly/1h4XClz

http://bit.ly/1h4XClz

Titles & DescriptionsMajoritatea si-au dat seama de importanta includerii keyword-urilor in titlu si descriere

Dar

Unii au exagerat :)

Keyword Stuffing = not good

Impactul Meta asupra SERP

Titlul si descrierea apar in SERP

Influenteaza CTR

CTR = Afisari / clicker

CTR mare => Creste rank

CTR mic => Scade rank

Meta TitleMeta Title

MetaDescriptionMetaDescription

Duplicates, redirects and canonical Vizual individualizam o pagina dupa

continut

Google, dupa URL

www vs. non-www

trailing / sau fara

parametrii URL (?sort=desc)

Tips:

301 redirects

Canonical tags

dont use 302 redirects (bad for SEO)

Planificare campanie

Planificare

Metode de masurare

Masuram Rankings

Organic Traffic

Segmentam traficul de brand de cel non-brand

Rezultate (metrics) Masurare conversii:

ecommerce (tranzactii)

leads

signups

engagement (like, share, comment etc.)

Nu uitati de revenue, fiecare conversie trebuie sa aiba o valoare in bani

Keyword research Tools:

Adwords Keyword Planner

SEMrush (paid)

SEO PowerSuite (paid)

Fara tools:

search operators (allintitle:laptopuri)

similar keywords

number of results (competition)

Analiza 1Daca exista date istorice de conversie

+

Competitie

+

Rank actual

=

Merita investit intr-o campanie SEO pentru keyword?

Analiza 2Nu exista date istorice de conversie

!

Campanie Adwords targetata pe cuvintele din research

+

Rank actual

=

Merita investit intr-o campanie SEO pentru keyword?

Link Prospecting metrics

folositit cat mai putin Page Rank

Domain Authority, Page Authority, mozRank

Social metrics (likes, shares etc)

Tools: Google search operators, Moz Chrome Extension, BuzzStream, Link Research Tools

Link Prospecting Steps Cool content

Contacteaza prospecti relevanti

Ofera ceva in schimb!

Atentie la link velocity

Nu impuneti modul de linkuire (anchor text)

Bonus: Penalties & recovery

De unde incepem? Identificam update-ul care ne-a afectat (Panda, Pengiun, Exact

Match Domains etc..)

Cum?

Comparam datele cand au fost lasate update-urile cu traficul din Analytics (Google Algorithm Change History: http://moz.com/google-algorithm-change)

Tool-uri pt analytics:

Chartelligence http://www.chartelligence.com/

Panguin tool: http://www.barracuda-digital.co.uk/panguin-tool/

Diagnoza trafic

Dissavow linksDissavow linksPandaPandaPenguinPenguin

Backlink profiling toxic links

over optimized anchor text

too many links for the same source

Advanced link analysis tools:

MajesticSEO

moz.com

LinkResearchTools.com

There is no secret sauce

There is no secret sauce

Next steps

Submit disavow links file to Google through Webmaster tools

Wait for it

Thanks