seo tales of horror turned happy endings with seo best practices
TRANSCRIPT
SEO Tales of HorrorA gruesome look at frightening
misfortunes that can befall websites & maim companies.
Brian Russell, @GainesvillePR
Marketing Team, 352 Media Group
I’ve Interviewed:
Robert Englund(the actor behind Freddy
Kreuger)
Brian Russell
@GainesvillePR
352 Media Group
Rob ZombieMusician
Director & Writer of Movies
including:
House of 1000 Corpses
The Devils Rejects
Halloween (2007)
Halloween II (2009)
This Presentation
May Contain Movie
Spoilers
The Sixth Sense
• Months of Work
No One Else Can
See
Inbound Marketing is a process, but …
Expect Tangible Results.
There’s no such thing as “secret sauce” or work
that can’t be seen.
Happily Ever After
The Fly
• Making Decisions
Based on Gut Feeling
Rather than Data.
• Analytics
• Multivariate Testing
• Conversions
• Email Open Rates
• So Much More
Happily Ever After
The Craft
• Knowing just enough to
summon something you
can’t control.
There Aren’t Any Magic Spells
But, There Are Mistakes That Can Be Made
Happily Ever After
“He’s Calling From
Inside the House!”
• Sabotage!
– Intentional
– Unintentional
Plenty to look out for, including:
• Robots.txt
- Disallow: /
• Noindex on each page
• Canonicalize all pages to the homepage
Happily Ever After
Invasion of the Body Snatchers
• Duplicate content
– Internal
– External
• Check with Google
• Check Your CMS
• Copyscape et. al.
Happily Ever After
The Ring
• No title-description
Set your title & description
Title is about 70 characters long
Description is about 155 characters long
Happily Ever After
I Know What You Did Last Summer
• Bad, harmful links
– You
– People You Hired
– Well-Meaning Employees
– Others
• Look At Your Links
• Know What Others Are Doing On Your Behalf
• Get Set Up With Google Webmaster Tools
Happily Ever After
Frankenstein’s Monster• A page that’s lost it’s
focus, now cobbled
together of many
different parts.
• Bring Marketing In Early
• Focus Your Pages
• “What Would A Visitor Expect Here”
• Assign Keywords to Pages
Happily Ever After
Brian Russell
Questions?
Tweet Me
@GainesvillePR
Email Me
Read Me
352media.com/blog
Photos Courtesy
• Rob Zombie - http://images2.wikia.nocookie.net/__cb20100317044525/halloweenmovie/images/b/b1/Rob_Zombie.jpg
• Robert Englund - http://blogcritics.org/video/article/actor-robert-englund-talks-about-horror/page-3/
• The Sixth Sense - http://www.imdb.com/media/rm166232320/tt0167404
• The Fly - http://en.wikipedia.org/wiki/File:Fly_poster.jpg
• When A Stranger Calls - http://upload.wikimedia.org/wikipedia/en/5/58/Whenastrangercallsoriginal.jpg
• Invasion of the Body Snatchers - http://www.videovista.net/reviews/june03/invasion2.jpg
• The Ring – http://upload.wikimedia.org/wikipedia/en/3/37/Theringpostere.jpg
• I Know What You Did Last Summer - http://en.wikipedia.org/wiki/File:I_Know_What_You_Did_Last_Summer.jpg
• Frankenstein’s Monster - http://www.theexecutivebrand.com/wp-content/uploads/2011/07/Karloff-as-Frankenstein.jpeg
• The Craft - http://en.wikipedia.org/wiki/File:The_craft_movie_poster.jpg