seo tools you can use today

My Favorite SEO Tools – 2009 edition

Wil Reynolds, Associate, SEER Interactive

Tools for SEO

New tools

&

Oldies but goodies – revisited

Twitter: @wilreynolds (one l)

Lesson Learned from a Hangover

It all started with a hangover

Client use of dog breeds by gender to jumpstart print

campaign testing

One of the most overlooked metrics SEOs should start

evaluating TODAY

Bounce Rates & SEO

How do you know when your rankings stop driving increases in leads / sales for your business?

“my rankings are the same but my business from search is down?”

Bounce Rate Impact on SEO Case Study

+

Impact Analysis

Bounce Rates - Case Study

We evaluate bounce rates daily for each keyword (daily=catch problems quick)

Caught a page 1 keyword with a sometimes 80% bounce rate for a client

Homepage ranked for product search instead of product page

Bounce Rates - Options

1 – Target a new page (risk = losing ranking)

or

2 – Dynamically change products on homepage based on high bouncing keywords (risk = over aggressiveness)

Showed first 3 products to match this high bouncing word group…result

Bounce Rates - Results

Ranking is still on page 1

Bounce rate for this product was cut by over 20%

Sales for his product increased 2x%

And we didn’t improve their ranking

Bounce Rates – Your takeaways

1 – If you are analyzing SEO by where you rank you would never have caught this issue - analyze SEO by more than just rankings to maximize SEO efforts

2 – Trend out your bounce rates for top keyword buckets & trend conversion metrics too - impact of rank and bounce rates on conversions

3 – Take action!

4 – HINT: Scale this with GA API or your analytics providers API

MSN Commercial Intent

http://adlab.microsoft.com/Online-Commercial-Intention/


Why you should care:Affiliates need to know research vs.

commercial queries

Marketers need to know what kind of message to put in front of someone


The plural is much more likely to be commercial according to our

snowboards vs. snowboard test.

This is true for some of our e-commerce clients


1. Look for queries highly skewed to one or the other (commercial vs non) – look for high degrees of confidence

2. Test against your own data set on keywords that are currently ranking well before taking this tool at face value

3. If accurate place more value in the tool

Affiliates need to be taking advantage of

hot keywords

Hot Keywords

MAJOR competitive advantage

Big companies move slow

Their inability to act for mid / long tail / hot keywords =

opportunity for you

Rising Searches – Google Insights

Hot Keywords

Product getting hot?

How do you rank for it?Tip: Move it up one level in the

hierarchy – possibly link from homepage in a hot product section.

Hot Keywords

Hot Keywords

Takeaway from pricegrabber.com?

Top 200 products are always at most 2 clicks from the homepage

Hot Keywords

By the time your big competitors get wind of a trend, and get

approval, you’ll be on to the next opportunity.

Be NIBLE!

Suit = Slow = Opportunity for you!

=

Competing with Large Brands

Google’s algorithm seems to be favoring large brands more and more, you’ve got to find ways to compete, this is one of the ways.

Blogstorm.co.uk

Hot Keywords

http://www.blogstorm.co.uk/how-user-data-links-document-scoring-may-be-used-in-the-brand-algorithm/

Linkbuilding

Linkbuilding is about exposure to stimuli

You can’t have all the ideas

You need a Spark

Put yourself in a position to have great ideas

Linkbuilding is about exposure

My linkbuilding sparks

userscripts.org/scripts/show/43451


userscripts.org/scripts/show/43451

Google Trends

http://www.google.com/trends/hottrends


Google Trends

google.com/trends/hottrends

How do you measure up?

Graphical representation of where you are weak SEOMOZ labs


http://www.seomoz.org/labs/

Rising Keywords in your backyard

How do you find keywords / sites that are significantly creeping up

in traffic over the last 7 days?

Enhanced Google Analytics

http://www.juiceanalytics.com/writing/keyword-trends-google-analytics-greasemonkey/


Rising keywords that start driving traffic will sometimes be dwarfed by higher traffic terms depending on the report length = no visibility

in GA.

Google Analytics for Greasemonkey

This tool will help you…Find rising keywords

Find rising referral sites

Understand the correlation between ranking movement and traffic

movement

How to use tools for SEO

Linkbuilding Tools

Hubfinder

This tool will help you…Find which competitors / sites in the top

10 are linked from the same sources

Find someone linking to 3 of your competitors and not you who’s also ranking well for your target keyword

Hubfinder

Paid Version:http://training.seobook.com/hubfinder

URLs for mirror:

www.cyclelicio.us/hubfinder/

Opportunity Found w/ Hubfinder

Opportunity Found w/ Hubfinder

How does gottickets.com have a wikipedia link?

(Hint, I think wikipedia links help)

Hubfinder vs. Linkdomain search

Search for sites linking to several competitors but not you (Yahoo only):

Voip phone linkdomain:competitor1.com linkdomain:competitor2.com linkdomain:competitor3.com

-linkdomain:yoursite.com


Hubfinder is showing sites that are ranking for your target keyword.

Linkdomain search doesn’t have that added quality check, so expect to use a tool like SEO Quake or SEO Toolbar for firefox to export your linkdomain searches into excel.

Linkbuilding is Delicious

Linkbuilding Delicious & Twitter

Who was at my session in Vegas?

It is the KEY to quality linkbuilding, vids are on youtube.com still.

Keyword Battles?

Keyword Battles?

Fighting Internally on what keywords to use?

Seed Keywords

Structuring a KW test

Warning, be very very non-descript in your test.

Don’t ask someone what word they’d type in to find an ink

cartridge

Keyword Battles?

Try something likeWhat would you type in after your printer tells you

its out of ink?

-or-

What would you type in to find a computer you could take with you when traveling

New things to keep an eye out for

How do retailers get chosen?

New things to keep an eye out for

How will these tests impact

CTRs on Commerce Queries in

natural SERPS?

Compete.com

Again, verify against your own data before

making changes to your strategy

Ask your friends to do the same.

These tools can be WAY off sometimes

Lazy Bloggers Keyword Research

Bring your keyword research tool right into your blog platform

Why Can’t We Be Friends?

http://www.twitter.com/wilreynolds

http://www.youtube.com/wilreynolds

http://www.delicious.com/wilreynolds

http://www.thinkseer.com/blog

seo tools you can use today

Business

weak seomoz

msn commercial

enhanced google

bounce rates

keyword battles

target keyword

graphical

seed keywords