seo : top luxury domains analysis
TRANSCRIPT
Luxury brand Online ANALYSIS
With the case of Louis vuitton
by Savanthong, Tony, Khushwant and Rayane
Introduction • Louis Vuitton is one of the
world's leading international fashion houses.• founded in 1854• it sells its products : boutiques,
in high-end department storese -commerce section of its website.
Alexa competitor analysisBRAND RANKING
IN ALEXA
BRAND global rank rank in UK bounce rate daily pageviews daily time on site topkeywords umpstream - google.com
Louisvuitton.com 6580 4,40% 22,70% 8,14 05:25 louis vuitton 20,40%
dior.com 17973 4,90% 39,30% 4,45 03:12 christian dior 13,60%
Ferragamo.com 50046 3,20% 28,10% 4 03:32 ferragamo belt 23,50%
Versace.com 40156 8,50% 27,40% 4,8 03:12 versace 19,80%
Prada.com 23919 4,90% 33,10% 4,6 03:40 prada 16,50%
Fendi.com 30555 2,50% 26,80% 5,8 04:25 fendi 15,80%
Armani.com 25045 O 28,90% 4,78 03:10 armani 9,50%
Chanel.com 10568 / 43,80% 4,27 02:51 chanel 14,80%
Hermes.com 16275 8% 26,60% 9 04:23 hermes 21,30%
average 24568,6 5,20% 30,74% 5,5 03:45 17,24%
Social media analysis Social media Year 2016 Facebook's follower Twitter's follower Linkedin's follower Instagram's follower Youtube's follower Google+'s follower Pinterest's follower
France
LV 18 813 200 301 104 418 740 13.9M 134 255 4 696 109 308
Chanel 17 697 502 12.5M 436 003 16.4M 684 698 2 196 695 N/A
Hermes 2 612 100 N/A 142 110 3.6M 39 199 159 435 30K
Dior 15 525 140 7M 143 525 12.7M 327 033 N/A 97K
Burberry 17 174 674 7.3M N/A 8.1 M 288 501 5 296 664 194K
Prada 5 879 709 758.8K N/A 10.4M 62 574 39 890 N/A
Gucci 15 673 392 3.8M N/A 11.5M 97 266 3 986 282 77K
Keyword researchLouisvuitton.com Gucci.com hermes.com dior.com ferragamo.com
Keyword RelevancyMin Volume
Max Volume Keyword Relevancy
Min Volume
Max Volume Keyword Relevancy
Min Volume
Max Volume Keyword Relevancy
Min Volume Max Volume Keyword
Relevancy
Min Volume Max Volume
louis vuitton 5 300001 1508000 gucci 5 118001 300000 hermes 5 300001 1508000 dior 5 30301 70800 ferragamo 5 11501 30300
louis vuitton neverfull 5 4301 6500 gucci shoes 5 11501 30300 hermes jobs 5n/a n/a dior perfume 5 9301 11500 ferragamo sale 5n/a n/a
louis vuitton belt 5 11501 30300 gucci us 5 201 500 hermes track 5 118001 300000 dior usa 5 51 100 ferragamo outlet 5 51 100
louis vuitton uk 5 11501 30300 gucci wiki 5n/a n/a hermes world 5n/a n/a dior wiki 5n/a n/a salvatore ferragamo outlet 5n/a n/a
louis vuitton bags 5 30301 70800 guccio gucci 5n/a n/a hermes drop off 5 2901 4300 dior online store 5 51 100 ferragamo belt 5 4301 6500
versase.com prada.com fendi.com armani.com chanel.com
Keyword RelevancyMin Volume
Max Volume Keyword Relevancy
Min Volume Max Volume Keyword Relevancy
Min Volume
Max Volume Keyword Relevancy
Min Volume
Max Volume Keyword Relevancy
Min Volume
Max Volume
versace 5 70801 118000 prada 5 30301 70800 fendi 5 11501 30300 armani 5 70801 118000 chanel 5 70801 118000
versace jeans 5 2901 4300 prada shoes 5 11501 30300 fendi uk 5 2901 4300 armani jeans 5 30301 70800 chanel online store 5 201 500
versace uk 5n/a n/a prada bags 5 11501 30300 fendi outlet 5n/a n/a armani perfume 5 4301 6500 chanel handbags 5 11501 30300
versace t shirt 5n/a n/a prada sunglasses 5 11501 30300 fendi bags 5 4301 6500 armani logo 5n/a n/a chanel uk 5 6501 9300
versace perfume 5 9301 11500 prada clothing 5 501 850 fendi perfume 5 851 1700 armani aftershave 5 4301 6500 chanel selfridges 5n/a n/a
• In 2014, a brand value of $25.873 billion, • revenue of US$10 billion in 2016. • Recently, 50 countries • more than 460 stores worldwide • 121,289 employees
Weibo (one of the most popular sites in China)
Location of site’s visitors.
AUDIENCE DEMOGRAPHICS
BRAND’S ATTRACTIVENESS
Overall analysis of LUXURY brand• According to the researchers the period to 2017 will
be the strong growth of between 4% - 6% in all luxury brands.• Out of which LV has great position and hold in
market.
Top competitor of LV• Louis vuitton has competitor which
also has much popularity.
• Louis vuitton global rank is #6,047
• Louis Vuitton has number of traffic resources as shown in picture.
Searches for Louis Vuitton
How social media help Louis vuitton to spread
How Audience find interest in louis vuitton
SEM Analysis
SEM Analysis
(louis vuitton) Phrase match keyword- $ 0,11 CPC- CPC distribution : China and Netherland- Volume 1,220,000 = 74,71 % trafic
SEM Analysis
SWOT