SEOSearch Engine Optimization

Ensure your website runs from one domain, this enables that one domain to achieve a greater ranking, as a posed to multiple domains with poor rankings. Assigning yourcompany.com as the primary address and redirecting www.yourcompany.com and any other domains you may use will greatly enhance the ranking.

It may sound simple, but ensuring your site has good content is key. Search engines will scan paragraphs for keywords and make judgments about its content from that therefore the more concise and well structured you make it the higher your site will rank in search results.

Its important not to forget that ensuring all parts of your site are accessible, all pages and sub pages should be easily navigable and abide by the ‘three click rule’.

TRAFFICBuilding

“It’s important to remember that when directing traffic to your site, that you target the right audience and ensure your site accommodates them”.

Ashley KtorouWeb Developer

Correctly placed advertisements online can help traffic to your site tremendously. Treat online marketing like any other type of marketing, use your research. It’s easy spending money on small campaigns because they’re so easy and cheap, placing your adverts in the right places with the right keywords is key.

Utilise programs and schemes whereby people can be rewarded for promoting your site with an advert or banner on their blog, site or other online resource. How they are rewarded is up to you, some companies offer discounts off their products on a per click basis.

In modern times there hasn’t been a more powerful tool for traffic building and that’s social media marketing. Using social media cleverly can increase people’s interaction with the brand and therefore generate more traffic.

META TAGSearch Terminology

Pizza Express Locations

Pizza

Order Online

Pizza Hut Menu

Pizza Hut

Pizza Hut Resturant

Pizza Deals

Book A Table

Pizza Express

PizzaExpress

Pizza Express ResturantsPizza Express Gift Card

Pizza Express ClubPizza Express Jazz

In essence every site has a set of words that if entered into a search engine ideally would display your site. These keywords are called meta tags. Usually search engines will identify these first when trying to categorise and place your site. Clever use of meta tags can be a great advantage when growing online presence.

Tips:

Use related words and terms.

Use words and phases that people may type that associate with your product or service.

Similar products and services including competitors can help attract more traffic utilising your competitor’s customer base to your advantage.

Smart use of meta tags should be a key part to any online marketing plan, when used with other tools and practices your business can profit from a successful online presence.