seo trends 2013
DESCRIPTION
Search Engine Optimization Trends to look for 2013 & beyondTRANSCRIPT
Search Engine Optimization
• It’s a program that searches
documents for specified keywords
and returns a list of the documents
where the keywords are found.
• The term is often used to describe
systems like Google, Bing, Yahoo!
Etc.
• Search that enable users to search
for documents on the World Wide
Web.
• Methodology of strategies, techniques and tactics
• SEO involves altering website code & content in order toincrease rankings in search engines
• At least half a billion searches are made worldwide on a dailybasis
• If you are ranked at the top of a search engine, you areessentially running a free marketing campaign
• Each search engine searches the web and ranks sitesdifferently, so when one may be at the top of one searchengine, it might not even be listed on another one
• It’s introduced in February, 2011 with the name of
Farmer Update in USA.
• Penalize websites of low quality and those with low
quality content.
• Latest Update of Panda #26, July 18, 2013
• It’s introduced in April, 2012 with the name of Over
Optimization Penalty.
• Bring down websites that violate Google’s Webmaster
Guidelines and use black-hat SEO techniques
• Latest Update of Penguin #4 (aka Penguin 2.0), May 22nd,
2013
• Update the website and get rid of all those
low quality pages, content and keywords.
• Over-optimized pages need to be checked.
• The webpage(s) that have been affected
need to be isolated from those that weren’t
harmed.
• Avoid excessive link building, doorway pages,
keyword stuffing, and meaningless and irrelevant
content.
• Relevant use of keywords
• Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media
• Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media
• Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media
• Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media
• Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media
• Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media
• Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media
• Content Writing
• Diversified Contents
• Author’s Authority
• Great Design Matters
• Quality of Site / Professional content
• Mobile Compatibility
• SEO is less tactics, more strategies
• Social Media
• http://naturalseoservice.com/article/seo-trends-2013-2014-what-should-
we-do/
• http://naturalseoservice.com/article/seo-trends-2013-2014-what-should-
we-do/
• http://www.searchenginejournal.com/10-seo-industry-trends-a-look-at-
whats-ahead-for-seo-in-2013-2014/65157/
• http://searchenginewatch.com/article/2287290/Google-Panda-Penguin-
Phantom-3-Recovery-Examples
