seo uncovered q a + ßinfo.4imprint.com/wp-content/uploads/seo_fnl.pdf · get started and improve...
TRANSCRIPT
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Get started and improve your ranking today!
Sources:
1. "SEO Top Ten Tricks to Boost Your Google Ranking in 2013." Idea Seed Marketing. N.p., n.d. Web. 23 Nov. 2013. <http://ideaseedmarketing.com/top-10-seo-tricks/>.
2. http://searchenginewatch.com/article/2281153/2013-Search-Ranking-Factors-Survey-Results-From-Moz
3. "Semantic Search." Wikipedia. Wikimedia Foundation, 24 Nov. 2013. Web. 25 Nov. 2013. <http://en.wikipedia.org/wiki/Semantic_search>.
4. Dane, Jonathon. "The 8 Best Keyword Research Tools for PPC & SEO Keyword Research." WordStream. N.p., 18 Sept. 2013. Web. 20 Nov. 2013. <http://www.wordstream.com/blog/ws/2013/09/18/best-keyword-research-tools>.
5. DeMers, Jayson. "SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates." Search Engine Watch. N.p., 24 Nov. 2013. Web. 25 Nov. 2013. <http://searchenginewatch.com/article/2308896/SEO-in-2014-How-to-Prepare-for-Googles-2014-Algorithm-Updates>.
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Link your content to social networks that matter to your industry, your customers and search engines:
#5 Social mediaSocial sharing builds links and boosts traffic.
#4 Page authorityThe probability that a page from your website will be picked up by search engines.
TimelyUniqueInterestingRelevantWritten for people—not robots
#3 Content MarketingGood, fresh, quality content is critical to SEO.
SEO helps users find you on the Web
Top 10 search resultsreceive 90% click-through traffic.
Good SEO equalsmore visitors to your site, more traffic and more business.
Search engine algorithms are getting smarter
Google’s updated search algorithm Google Hummingbird is changing the Web as we know it.
There are over 200 elements to the equation that will penalize:
keyword spamming link building keyword stuffing
Top 5 ways to boost your search ranking#1 Semantic SearchArtificial intelligence understands user intent and contextual meaning resulting in more relevant search results.
Tools to help you find the right keywords:
Content should be:
Soovle Google® Keyword PlannerWordPress® SEO by Yoast®
WordStream® Keyword Tool
NerdyDataUbersuggest
YouTube® Keyword Tool
#2 KeywordsKnow what keywords your consumers are using and how they use them.
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Logarithmic scale from 0 to 100:
Measure your page authority using:
Relevance of information
Site pages links to one another
Open Site Explorer
MozBar
Semantic search considers:
Context of search
Location
Synonyms
Semantic Search
Twitter® Instagram®
Pinterest®
Google+®
YourContent
LinkedIn®
Facebook®
bright
smart1.intelligent2.bright3.
astute4.sharp5.wise6.
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