seo vs ppc : knowing which is right for your website

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Page 1: SEO vs PPC : Knowing which is right for your website
Page 2: SEO vs PPC : Knowing which is right for your website

INTRODUCTION

Business people are using SEO

& PPC as per market situations.

Often they are seen as rivals.

But they can be beneficial when

used together.

Here is a presentation to explain

how they can help your business.

Page 3: SEO vs PPC : Knowing which is right for your website

On Basis of Brand Building

Will give much needed brand recognition. Online Brand Awareness. Brand Promotion & Reputation.

Mostly as a supporting actor. Can reach out to maximum audience. Brand accepted by more customers.

Page 4: SEO vs PPC : Knowing which is right for your website

On Basis of Investment

Better long term ROI. Consistent flow of income. Must retain the 1st position & ranking.

Quick Results. Ad willl be displayed as long as you

place your bid.

Page 6: SEO vs PPC : Knowing which is right for your website

On Basis of Conversions

Will give better results if you rank

better on SERPs for searched keyword. Better if you are ranked at desired place.

Commercial Keywords. Individual Ads with Call-to-action. Split test to check your page conversions.

Page 7: SEO vs PPC : Knowing which is right for your website

On Basis of Brand Building

Will give much needed brand recognition. Online Brand Awareness. Brand Promotion & Reputation.

Mostly as a supporting actor. Can reach out to maximum audience. Brand accepted by more customers.

Page 8: SEO vs PPC : Knowing which is right for your website

On Basis of Competitve Edge

Use engaging & unique content. Perform a research of your competitors &

come up with best strategy.

You can create landing pages for keywords

that would convert. Increase Quality Score & Decrease CPC.

Page 9: SEO vs PPC : Knowing which is right for your website

On Basis of Measuring Results

Website Ranking depends on keywords. Use Google Analytics to measure &

monitor the results of SEO.

Measure Results using Google Adwords. Conversion Tracking, Call Tracking &

Keyword Data Analysis is easy.

Page 10: SEO vs PPC : Knowing which is right for your website
Page 11: SEO vs PPC : Knowing which is right for your website

Who we are? yourSEOpick is an initiative by Smartnfosys.net, a brand owned by

WebConnect Pvt.Ltd. We are committed to provide the best SEO services to all the business We are a team of talented SEO experts rendering result-driven SEO

results to clients. Unlike other costly marketing methods, our SEO services deliver higher

ROI at quite lower prices. We strategically plan SEO services to attract your target markets.

Page 12: SEO vs PPC : Knowing which is right for your website

Contact Us

401, Meridian Tower, Nr. Apple Hospital, Udhna

Darwaja, Surat. Gujarat (INDIA) - 395002

+91 261 2347223