SEARCH ENGINEOPTIMIST

SEOPORTFOLIO

YourWebsite

SEARCH ENGINEOPTIMIST

Blog SEO Copywriting

Take existing content from other sources and SEO optimize for high-traffic, low-competition search terms. In this example, keyword is "pay for performance legal". Determine best terms using paid tools such as Wordtracker, then optimize & format copy, then post using Typepad or WordPress.

P1

SEARCH ENGINEOPTIMIST

Adwords Campaigns

Broad Google Adwords PPC campaigns of several thousand dollars per month. Both Search and Content Network. A/B ad copy & landing page testing. Bid management to keep costs down & traffic up.

P2

SEARCH ENGINEOPTIMIST

Google Adwords Web Interface

New campaign creation and bid management on existing campaigns. Balance site traffic against average CPC (Cost Per Click). Responsible for ensuring project kept under budget.

P3

SEARCH ENGINEOPTIMIST

Adwords Editor

P4

Adwords Editor is a professional tool with capabilities beyond what the standard web interface allows. Important for large, complex campaigns needing close supervision and constant changes.

SEARCH ENGINEOPTIMIST

Social Media Campaigns

P5

Example of social media campaign schedule. Included press releases, SEO audit, social media tagging, cross-postings in other media such as Twitter, blogs and newsletter emails, and analysis of traffic results.

Examples of social media sites utilized for campaigns.

SEARCH ENGINEOPTIMIST

Google Analytics

Analytics is one of the primary methods used to track traffic to websites. Information provided includes percentage of traffic due to search versus links, long-term trend analysis, visitor behavior and more. Essential for optimizing traffic flow, keyword analysis, and A/B testing.

P6

SEARCH ENGINEOPTIMIST

Weekly Rankchecking of Important Keywords

Regular reporting of PayScale's current ranking for 300+ keywords, such as "pay for performance legal". Columns show rankings from Dec 09 until now. Two columns towards right show rise or fall in rankings over time. New keywords are recorded and rankchecked every week, with trend-analysis conclusions reported to relevant people.

P7

SEARCH ENGINEOPTIMIST

Carl LarsonI n t e r n e t M a r k e t i n g

206.349.8112carl.the.seo.guy@gmail.comLinkedIn: /CarlLarsonSeattle

Carl is a dedicated Search Engine Specialist, trained in the use of SEO copywriting, site

traffic & ranking analysis, pay-per-click advertising, social media campaigns and online

reputation management. He uses the leading industry tools, such as Adwords Editor,

Analytics, Wordtracker and Rankchecker. Currently contracting for PayScale.com, he

also freelances for small businesses that are in need of local SEO work. Clients have

included lawyers, fencing and deck companies, talent agencies and website design

firms. As a reliable and easy-to-work with professional who takes on each new project

and site as if it were his own, Carl would be an asset to any company needing to

increase their site traffic, reputation, and their bottom line.

SEO

Google Adwords

Local SEO

Analytics

Social Media

Reputation Mgmt

Sample Client Sites

payscale.com allaroundfencewa.com schurmanlaw.com thesmartdept.com

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