seora brochure 2015
DESCRIPTION
Exclusive Award Winning Furniture. Designed in London. Made in ItalyTRANSCRIPT
Seóra®
Relax in Style
Index
About
Exhibitions
Featured Projects
Riviera Sunbed
Seóra Lounger
Seóra Crystal
Seóra White Diamond
Tables
Seating
Specifications
Materials & Maintenance
Seóra Online
Contact
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Seóra2
Seóra3
A’ Design Awards Milan Golden Award - Furniture Design 2012
Live The Seóra Experience
Seóra is an exclusive award-winning design brand offering
unique furniture pieces inspired by the beach, sea and
yachting lifestyle. The iconic Seóra Lounger is our signature
and flagship design with the new collection complimenting
the indoor and outdoor luxury living.
All our furniture is carefully handcrafted in Italy in the
provinces of Milan by select manufacturers using traditional
methods with utmost attention to detail and care. We have
chosen the best because you deserve the best.
Anthony J. Logothetis
Founder & Designer FX International Design Awards London Winner - Leisure Furniture 2011
Seóra
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A’ Design Awards Milan Golden Award - Furniture Design 2012
Chicago Athenaeum GOOD DESIGNTM USAWinner - Furniture 2012
German Design AwardNominee 2014
Anthony J. Logothetis
Founder & Designer
AWARDWINNINGDESIGN.
FX International Design Awards London Winner - Leisure Furniture 2011
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Relax in Style
25Exclusive Design The Finest Materials Handcrafted in Italy
Seóra is an exclusive award-winning design brand offering unique furniture pieces
designed with detail and style.
We use the finest certified and environmentally friendly materials to withstand the harshest of
elements all year round.
We have chosen select manufacturers in Italy using traditional handcrafted methods with utmost
attention to detail and care.
Seóra
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INSPIRED BYNATURETHE BEACHSEA & YACHTINGLIFESTYLE.
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International Award-Winning DesignSeóra® Lounger
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CAREFULLYCRAFTED DOWN
TO PERFECTION.
MADE IN
ITALY.11
LON
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0% D
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2012
MIL
ANO
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TORT
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DU
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Grace Santorini, GreeceGrace Hotels
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Oscar Winning Actress Cate Blanchett featuring with the
Seóra Lounger for Silhouette Eyewear
2014 campaign
© Copyright Peter Lindbergh
Seóra
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Featured Projects Worldwide
Seóra
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Brera Sunbed Table• Mahoganymarineplywood• Temperedglassormarbletabletopoptions
• Madefrompuresolidmahogany• Theworld’sfirstwoodensunbedwithnocornersfeaturingacurvedwide-bodyframe• PremiumSunbrella®cushionwith‘quickandeasy’cliponsystem• 6-stepadjustablebackrest• Electropolishedmirrorfinishstainlesssteelfixings• Removablelegsupportsforstackingandstorage• Stainlesssteelwheels
Introducing the Finest Sunbed Under the Sun
Riviera Sunbed
RIVIERA SUN
BED
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THEFINEST SUNBEDUNDER THE SUN.
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Integrated Wheels
Curved Wide-Body Mahogany Frame
Integrated Wheels
6-Step Adjustable Backrest
Stainless Steel Fixings
Premium Sunbrella® Cushion
Discreetly embedded stainless steel wheels for easy manoeuvrability.
The world’s first sunbed with no corners featuring a curved wide-body frame.
The stainless steel legs can be unscrewed quickly and easily for compact stacking and storage.
Stainless steel adjustable backrest with six positions for optimum comfort.
We use the same stainless steel 316 grade used on luxury yachts to withstand corrosion.
Water resistant and machine washable cushion made with premium Sunbrella outdoor fabric.
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Seóra® LoungerThe Ultimate Luxury Lounger Experience
• Birchormahoganymarineplywood• Electropolishedstainlesssteelframe• Optional:Seora®LongCushion,Sunbrella®HeadPillow,Sunbrella®SidePocket
Seóra® Alpine - MahoganySeóra® Classic - Birch
SEÓRA LO
UN
GER
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Seóra® Alpine - Mahogany
THE ULTIMATE LUXURY LOUNGEREXPERIENCE.
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Seóra
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Seóra Lounger Accessories
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There are several optional accessories which can be added to enhance your Seóra Lounger experience.
Seóra uses the world’s premium outdoor fabrics brand Sunbrella®
Sunbrella® PillowSunbrella Pillow for premium head
comfort and relaxation.
Sunbrella® Side PocketSunbrella Side Pocket for easy access to your personal
items; Magazines, Phone & Sunglasses.
Seora® Long CushionThe Seóra Long Cushion offers full body
comfort, softly taking the curve of the lounger.
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Seóra® Lounger Crystal & White DiamondThe Award-Winning Seóra Lounger in a Contemporary Twist
• TransparentorsolidwhitePlexiglas(PMMA)• Electropolishedstainlesssteelframe
Seóra® White Diamond - Solid White PlexiglasSeóra® Crystal - Transparent Plexiglas
SEÓRA CRYSTAL
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Seóra® White Diamond - Solid White Plexiglas
THE AWARD WINNING LOUNGER IN A CONTEMPORARYTWIST.
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SEÓRA W
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IAMO
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Seóra
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Assembly
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Stainless Steel Frame Perfectly Balanced
Adjustable Footrest
Quick Easy Assembly
Sunbrella® Cushion & Pillow
A stainless steel frame innovatively designed in three pieces withstanding safety
standards up to 150kg.
Curved beams suspended on rope gently respond ergonomically to your body keeping
you relaxed and comfortable at all times.
The Seóra Lounger’s bespoke beams and overall design offers a stable and balanced position
preventing you from cocooning.
The integrated footrest can be adjusted according to your height for the ideal length,
choosing to have your legs up or down.
Due to its ingenious design, assembly can be setup in under two minutes as no
tools or screws are required.
Optional machine washable pillow and cushion made from premium Sunbrella
outdoor fabric for extra comfort.
Seóra
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Superior Comfort
BRER
A SI
DE
TABL
E
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Seóra
• L1160xW1160xH28cm
• BirchorMahogany
• Sunbrella® Cushion
Brera Coffee Table
SeóraBRER
A CO
FFEE
TAB
LE
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Brera Coffee Table• Birchormahoganymarineplywood• Temperedglassormarbletabletopoptions
SeóraSeóra 63
Brera Table Top Options
Birch Wood & White Carrara Marble Tabletop
Mahogany Wood & White Carrara Marble Table Top
Birch Wood & Black Marquina Marble Tabletop
Mahogany Wood & Black Marquina Marble Table Top
Brera Side Table• Birchormahoganymarineplywood• Temperedglassormarbletabletopoptions
SeóraISO
LA D
INN
ER T
ABLE
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Isola Dinner Table• Birchormahoganymarineplywood• Circularglasstabletop
4 - 5 Chairs
Seóra
ISOLA D
INN
ER TABLE
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Isola Grand Dining Table• Birchormahoganymarineplywood• Glasstabletopwithcurvedends
8 - 10 Chairs
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AMAU
RI B
ENCH
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Amauri Bench• Birchormahoganymarineplywood• PremiumSunbrella®cushionwith‘quickandeasy’buttonsystem
SeóraSeóra
PORTO
FINO
STOO
L• Birchormahoganymarineplywood• PremiumSunbrella®cushionwith‘quickandeasy’buttonsystem
Portofino Stool
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Portofino Stool & Brera Side Table
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Portofino Stool & Brera Coffee Table
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SeóraSeóraAZÚ
RE D
ECK
CHAI
R
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Azúre Deck Chair• Madefrompuresolidmahogany• PremiumSunbrella®cushionwith‘quickandeasy’buttonsystem• OptionalPortofinoFootrest
SeóraSeóra
OSIAN
NA PLAN
TERS
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Osianna Planters• Birchormahoganymarineplywood• Plasticcontainerwithdrainageincluded
WHEREISYOURSEÓRA?
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Riviera Sunbed Azúre Deck Chair
Seóra® Lounger Seóra® Lounger Accessories
Seóra® Long Cushion Sunbrella® Pillow Sunbrella® Side Pocket
Portofino Footrest Portofino Stool Osianna PlanterAmauri Bench
230cm
310cm
57cm 57cm
Certified by FIRA International Ltd for safety standards:
• BSEN581-1:2006• BSEN581-2:2009Domestic&ContractLevel
122cm 84cm
51cm 51cm 51cm116cm
31cm
29cm
110cm
80cm
35cm20cm
88cm
35cm 50cm 50cm
86cm
100cm
160cm
60cm30cm
Wood Frame Fabric Wood Frame Fabric
Wood Fabric Wood Fabric Wood Fabric
Wood Frame Fabric
Wood Bucket
Max. Weight 150kg
Isola Dinner Table
Brera Sunbed Table
Grand Isola Dining Table
Brera Side Table Brera Coffee Table
Brera Table Top Options Sunbrella Fabric*
57cm 57cm 116cm
127cm 127cm241cm
22cm
76cm 76cm
30cm 30cm
Clear Tempered Glass
Sunbrella® Natte Nature*More options available
on request
White Carrara Marble
Black Marquina Marble
Stainless Steel Options
Satin Finish Mirror Finish
Wood Options
Birch Mahogany
Wood Top
Wood Top Wood Top Wood Top
Wood Top
Where is Your Seóra?
Residential Hotels & Resorts Spa & Wellness Chalets & Ski Resorts Golf & Country Clubs
Office Airport Business Lounges Libraries Parks Marinas Superyachts
Item Material Dimensions (cm) Code
Seóra® Lounger Classic Birch L310 x W100 x H110 120610 Seóra® Lounger Alpine Mahogany L310 x W100 x H110 120620 Seóra® Lounger Crystal Transparent Plexiglas (PMMA) L310 x W100 x H110 420500 Seóra® Lounger White Diamond White Plexiglas (PMMA) L310 x W100 x H110 420550
Brera Side Table Birch L57 x W57 x H30 152610 Mahogany L57 x W57 x H30 152620
Brera Coffee Table Birch L116 x W116 x H30 162610 Mahogany L116 x W116 x H30 162620 Amauri Bench Birch L116 x W51 x H50 173610 Mahogany L116 x W51 x H50 173620 Portofino Stool Birch L51 x W51 x H50 240610 Mahogany L51 x W51 x H50 240620
Isola Dinner Table Birch L127 x W127 x H76 280610 Mahogany L127 x W127 x H76 280620
Grand Isola Dining Table Birch L241 x W127 x H76 290610 Mahogany L241 x W127 x H76 290620 Riviera Sunbed Mahogany L230 x W86 x H29 201620 Brera Sunbed Side Table Mahogany L57 x W57 x H22 210620
Azúre Deck Chair Mahogany L122 x W84 x H88 100620 Portofino Footrest Mahogany L122 x W84 x H88 240620F
Osianna Planter Birch L57 x W57 x H31 130610 Mahogany L57 x W57 x H31 130620 Seóra® Long Cushion Sunbrella® Natte Nature L160 x W80 110631 Sunbrella® Pillow Sunbrella® Natte Nature L60 x W35 180631 Sunbrella® Side Pocket Sunbrella® Natte Nature L30 x W20 170631
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Materials & MaintenanceBirch & Mahogany Wood
For the varnished wood collection we use birch and mahogany wood from sustainably managed plantations. To protect the wood we use only the very best outdoor varnish applied in seven layers. This creates a natural patina effect that enhances the authentic appearance of the furniture. Wood shrinks and expands under the influence of temperature fluctuations. After some time this could cause haircracks in the wood. It is recommended to shelter during rainy season for long-evity and less wear and tear. Maintain with a layer of mild teak oil every six months to preserve wood oils and colour. Only use a damp cloth with water to gently clean the surface on a regular basis. Stainless Steel 316L
We use brushed and mirror finish stainless steel 316L, the same grade used on yachts to withstand corrosion. Regular maintenance using a damp cloth helps avoid dirt particles being able to penetrate and oxidise the surface. Brushed stainless steel is highly likely to develop some surface discoloration when exposed to a harsh environment such as the salt laden air found at coastal properties. Any stainless steel furniture situated in a coastal environment will require regular cleaning of the stainless steel to preserve the surface finish. Using a stainless steel liquid cleaner with a smooth cloth several times a year is recommended. Do not use any other chemical or detergents. Anodised Aluminium
Electrochemical surface treatment (anodisation) on aluminium protects the aluminium from mechanical wear and tear, chemical attack and corrosion. Does not require any specific maintenance, easy to clean. Marble
Marble tabletops are extremely durable, but require proper care to protect them from outdoor elements. Apply a coat of impregnating stone sealer to the tabletop every two years to prevent water-based and oil-based stains from permeating the porous marble surface. Regularly cleaning and maintaining marble tabletops preserves their natural colours.
Plexiglas (PMMA)
Wash with a mild soap and luke warm water solution. Use a clean soft cloth or sponge and as much solution as possible. Rinse well. Dry by blotting with a damp cloth. Do not use bleach or other chemical detergents.
Glass
We use clear finish tempered glass for table tops. Does not require any specific maintenance, easy to clean.
Sunbrella® Fabrics
Sunbrella® fabrics are developed specifically for outdoor use; Swimming pool and sea water resistant and repellent. 100% acrylic, UV-resistant and do not discolour in the light and sun. Machine wash in cold water. Depending on wash load size, use normal amounts of mild laundry detergent and add 1 cup of bleach. Allow fabric to air dry.
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Connect Online SeoraDesign
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continue the experience
at
seoradesign.com
Connect Online SeoraDesign.79
Seóra®
Seora Ltd
14 Hobart Place
London SW1W 0HH
United Kingdom
+44 (0) 203 514 3281 [email protected] www.seoradesign.com. .
© 2011 - 2015 Copyright Seora Ltd. Registered in England & Wales. Reg. Nº 07822138. VAT GB 135803031 All rights reserved.
All Seora designs, names, photos and intellectual property used in this brochure are the copyright and registered trademarks of Seora Ltd. Our trademark is protected by law and all infringements against our trademark and our copyright will be pursued by law. Seora Ltd reserves all the right to make changes or additions to the descriptions or features given in this brochure in the light of technical
developments or availability of materials. We are not responsible for variations in colour, weight or dimensions, as variations are possible whenever products are handmade.
Credits & Special Thanks
Astir Palace Resort AthensBelvedere Suites Santorini
Delta Light Showroom MilanMarianna G. Swimwear
Mitos SwimwearPoseidonion Grand Hotel Spetses
Santorini Grace HotelSilhouette Eyewear & Cate Blanchett
Model: Emily LogothetisPhotography & Art Direction: Anthony Logothetis
FX International Design Awards Winner London 2011 Good Design Award USA 2012 Gold Design Award Milan 2012 German Design Award Nominee 2014 . . .
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www.seoradesign.com
®
© 2011 - 2015 Copyright Seora Ltd. Registered in England & Wales. Reg. Nº 07822138. VAT GB 135803031 All rights reserved.
Astir Palace Resort AthensBelvedere Suites Santorini
Delta Light Showroom MilanMarianna G. Swimwear
Mitos SwimwearPoseidonion Grand Hotel Spetses
Santorini Grace HotelSilhouette Eyewear & Cate Blanchett
Model: Emily LogothetisPhotography & Art Direction: Anthony Logothetis
www.seoradesign.com
Exclusive Award Winning Design.Designed in London. Made in Italy.
Relax in Style