seoworkshop-meetup-mar272011 seo meetup full presentat… · seo workshop mar 27, 2011 internet...

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SEO Workshop Mar 27, 2011 Internet Marketing Meetup @ Branding Personality

Please Tweet: I am attending the Meetup “Using SEO to drive business to your website” presented by @hensel

Learn How to Use SEO

(Search Engine Optimization)

to Drive Business to Your Website

- Marieke Hensel



Intro



What is Search Engine Optimization?





Intro



Etc.

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Intro

Market share Search Engines



Intro

Pay Per Click vs. Organic



Intro



4 ingredients for successful search engine rankings:

1.  Positioning 2.  On page optimization (code) 3.  Textual optimization 4.  Link building



Positioning



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Positioning



SEO Keyword Success Formula 1. High Number of Searches 2. 100% relevancy 3. Low number of competing websites



On Page Optimization (code)



HTML Code

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What platform are you using?



SEO friendly Platforms



Check the speed of your website

http://www.websiteoptimization.com/services/analyze/



W3C Validation

The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web (abbreviated WWW or W3).

http://validator.w3.org/



Robots.txt

http://example.com/robots.txt



RSS feeds (blog only)

Make sure your blog has an RSS feed and that it’s accessible through the homepage.

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Create a sitemap

Google Sitemap google.com/webmasters/

Or through Wordpress plugin



Textual Optimization





Keyword Use in the Title Tag

Keyword Use as the First Word(s) of the Title Tag

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<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> <html> <head> <title> Certified Personal Trainer - Orange County Fitness Bootcamp</title> <meta name="description” ……. ………. </style> </head>

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Keyword Use in the Root Domain Name 3

vs

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Keyword Use in H1 Headline Tag 4





Keyword Use in the Internal Link Anchor Text 5

<a href=“http://www.ramadamaingate.com/category/blog/” alt=“Hotel Anaheim & Disneyland Blog”>Blog</a>



Keyword Use in the External Link Anchor Text 6

<a href="http://twitter.com/hensel" target="_blank” alt=“online brand results strategist”>



Keyword Use in the First Word(s) in the H1 Tag 7



Keyword Use in the First 50-100 Words in HTML 8

Look in the Source code. What does Google see?

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Keyword Use in the Page Name URL 9

http://www.website.com/folder/keyword

Keyword Use in the Page Folder URL 10

http://www.website.com/keyword/page



Keyword Use in the H2-H6 Headline Tags 11



Keyword Use in the Image ALT Tags 12



Keyword Use / Number of Repetitions in the HTML Text 13

Use a Keyword Density tool: http://tools.seobook.com/general/keyword-density/



Or copy to Microsoft Word, and click on >Tools >Word Count



Keyword Use in Image Names 14

Example: keyword.jpg)

Before: <img src=“1.gif” width=“990” …

Now: <img src=“hotels-anaheim-ca.gif" width="990” …

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Keyword Use in the <b> or <strong> Tags 15

<strong>bolder text has more impact in real life</strong>

and it has more impact on the search engine’s index as well



Keyword Use in the META Description Tag 16

<meta name="description" content="Ramada Maingate at the Park is a Disneyland Good Neighbor Hotel. If you need accommodation near Disneyland, we're across the street within walking distance!" />



Link building



Manual link to your website

Automatic link to your website



Never Ever!

Link Farms

Free for All link Submission Triangular Linking Schemes

Submission to 250,000 directories



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Be careful who you link to!

Firefox plugin that automatically shows Alexa ranking and Google PageRank in browser:

www.quirk.biz/searchstatus Or go to Alexa.com for Alexa ranking



Internal links

- Make sure you can get from any page to any page easily. - Create ample links









Author credibility is important

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Get influencers to share your blog content/articles



Links from other sites:

- Watch out for "NOINDEX,NOFOLLOW” in source code - Watch out for robots.txt* (file on domain) - Watch out for rel="nofollow” (in source code, next to link) - Slow website – Google doesn’t wait



External links – Social Bookmarking

- Stumble Upon - Digg - Del.icio.us



External links - Other

- Two-way trade - Directories in your industries (for businesses, events, trade organizations, chamber, etc) - Press releases (never forget!) - Article submission (article banks) - Comments on blogs - Wikipedia (if you can!)



Why do people want to link to your site? Article?

- Similar industry, not competing, add-on - Good information, relevant info for their market - Credibility (Board of Advisors, awards)



Create remarkable content

Submit that one great article, graph, picture to StumbleUpon, Article banks.

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Make your website Social Media Friendly

- Facebook - Twitter - LinkedIn - StumbleUpon - YouTube

Cevhershare plugin http://www.wpusta.com/cevhershare/



Optimize for business Home Page

1. City/Geographic Location 2. Phone number 3. Call to Action + Form 4. Call to action/Sig under blog post and/or have banner/offer on the side





Any ? Marieke Hensel

www.brandingpersonality.com http://twitter.com/hensel

1-877-747-3263

seoworkshop-meetup-mar272011 seo meetup full presentat… · seo workshop mar 27, 2011 internet...

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