Sep, 2008

2/6

1. Outdoor Market Requirements

Outdoor Market Requirements

1. High-Visibility :

- Guarantee the Visibility Under the Sunlight

2. High-Reliability :

- Countermeasure of Various Climate

(High & Low Temperature, High-Humidity, etc.)

- Countermeasure of Percolation from the Outside.

(Rain, Snow, Dust, etc.)

3. Various Function :

- Satisfaction of Various Needs from the Customers

(Touch Screen, Embedded-Speaker, Anti Vandalism, etc.)

3/6

2. Target Market

On Target Market & Characteristic

Customer Usage. Characteristic

Public Area Bus Stops, Bulletin Boards.

Various Needs of Display Layouts : Not only Only Digital Display but also Linked with Former Analog Bulletin Board Seek Earning Business Model with Advertisement firm.

Fast Food Corp.(Mcdonald, JITB, etc.)

Drive Thru.

Enables Bidirectional Communication (Touch Screen, Speaker, etc.) Requirements of Free Standing Housing

OOH Media Corp.(JCDecaux, etc)

Alternation ofOutdoor LED & Acrylic Billboard

Requirements of Big Screen. Requirements of Network Infrastructure. (Contents Updating with Remote Access)

4/6

3. Overview of Samsung Outdoor Solution

DR(n) (Kit) series DRn-S (Semi Outdoor) series DRn-A (All in One) series

Image

Target. Customer who want to make their own housing (including SI company) : Bus Stop, Digital News Board

. Customer who want to install high brightness signage board toward Outdoor inside Venue. : Bank, F&B, Retail Shop

. Customer who want to install Simple & Full outdoor solution product with various functions : Drive-thru, Outdoor Kiosk

Key Features

. High brightness Panel - 46” (1,500nit) , 70” (2,000nit), 82” (1,500nit or 3,000nit). Samsung Air conditioner (Optional). Provide customer’s housing design guide and engineering supports from HQ

. High brightness Panel : 46” (1,500nit) only

. Full and Fit housing only with internal Fan

. Cost effective solution without A/C unit

. Protection Glass

. Fully integrated PC

* Remark : The temperature of place where this product being installed must be kept below 25°C

. High brightness Panel - 46”(1,500nit), 70”(2,000nit), 82” (1,500nit or 3,000nit). IP65 (Water/Dust proof) housing. Touchscreen function. Fully integrated PC. Anti Vandalism. Stereo Speakers

[Front] [Side] [Rear] [Front] [Side] [Rear]

5/6

4. DR(n) series

[Samsung DRn]

Product Concept

[Samsung A/C]

Or [3rd party A/C]

[Customer Final Product]

+ +

[Housing Design guide]

=

6/6

4. DR(n) series

R&R between Samsung and SI company (or Customer)

. Samsung

- Manufacture, Supply & Service Outdoor LFD Kit (DR, DRn series)

(Panel, Circuit Board, All of Device’s Brackets)

- Provide Cooling & Heating system and Service

- Provide Design Drawing guide of the External Case

. Condition of Prohibition Using Samsung’s Solution to Other projects

through NDA Contracting Between Samsung and Customer

. SI Company or Customer

- Design, Manufacture, Provide & Service External Case

- Installation of Product (LCD Kit , Cooling & Heating Solution)

- Primary Service to the Customer (Including the External Case)

7/6

5. DRn-S series

Product Concept

cross-flow fan

LCD

Protection glass

[Outdoor] [Window] [Indoor]

8/6

6. DRn-A series

Product Concept

Additional Features for DRn-A series

- IP65 (Water, Dust proof) Housing - Fully integrated PC (2.3GHz CPU, 4GB FDM, 1GB DDR, 80GB HDD) - Various Network Communication (LAN, WiFi, Bluetooth) - Touchscreen (Wire Capacitive) integrated - Anti Vandalism function : 5.0T protection glass, Shock sensor, Camera - Waterproof Stereo Speakers