Marketing 101

SEPTE ANA

Social Envi

Demographic

Values, Lifest

Economic E

Economy as a

Industry Force

SmallBizU

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LYSIS WORKSHEET

ronment

Forces

yles, Attitudes

nvironment

whole

s

Online eLearning Classroom

Marketing 101

http://www.smallbizu.org

Forces at work on or within our organization

Political Environment

Overall political direction of state or nation

Laws, regulations, or court rulings which affect our operations

Technological Environment

Technology fundamental to our business (enabling)

Technology from another industry carried over to ours

Marketing 101

http://www.smallbizu.org

Environmental Issues

Environmental factors that create an impact on us

Environmental policy or impacts for overall state or nation