September 20 - 22, 2019Shanghai Exhibition Center

The Fair

“Photography is a dynamic and progressive medium and PHOTOFAIRS believes it is central to the future of the Chinese art market, now the second largest in the world.”

PHOTOFAIRS | Shanghai will return to the historic Shanghai Exhibition Center from September 20-22, 2019 with an exclusive Collectors’ Preview on Thursday, September 19, 2019 featuring a special program of performances.

Since its launch six years ago, PHOTOFAIRS | Shanghai has established itself as Asia’s leading contemporary art fair dedicated to photography and image-based artworks. With its dynamic line-up of galleries from across Asia, Europe and North America, PHOTOFAIRS | Shanghai has become a crossroads for international collectors, museum curators and new buyers, in search of exciting work not yet seen in Paris, New York, and London.

The Fair plays an important role in shaping the tastes of the new generation of photography collectors who are increasingly evident in China, making it an unrivalled opportunity for galleries to connect with seasoned as well as with the next generation of collectors alike.

Georgia Griffiths, Group Director, PHOTOFAIRS

The 2018 edition was the Fair’s most international iteration to date and continued to bridge East and West in a developing and energetic marketplace.

2018 exhibiting galleries reported exeptional sales with works selling from;

Shanghai by Numbers

VIP

S

8,000

Gal

leri

es

55

Cou

ntri

es

15

Citi

es

27

Vis

itors

27,000

Why Shanghai?

PHOTOFAIRS has witnessed a widening embrace of the photographic medium in China since 2014 – four major museums dedicated to photography have opened and photography exhibitions in China have increased by 250%.

2

Shanghai’s mature art scene coupled with the rapid increase in private museums and cultural institutions, and the growth of local and international auction houses and galleries in the city make Shanghai an exciting prospect.

3

The boutique scale of the Fair ( participation is capped at 55 galleries) offers galleries and collectors an environment that facilitates new connections and offers unrivaled exposure and opportunity for galleries to operate in the fastest growing market in the world.

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China is one of the world’s top three art markets, accounting for 20% of the annual global turnover and Shanghai is one of the largest visual art hubs in Asia.

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What the Galleries say

Pace GalleryNew York, Beijing, London, Hong Kong, Palo Alto, Seoul & Geneva“We saw many great works and had meaningful conversations with visitors. We made sales and are excited for the future possibilities for photography and video arts.”

AIKE Shanghai“PHOTOFAIRS | Shanghai is a unique platform dedicated to photography in China. It proves the market value of this medium and offers a wide perspective on contemporary art collecting. The Fair provides a diverse connection between local collectors and public institutions. I am thrilled to see the growth of the Fair and want to explore more opportunities for Chinese artists we work with.”

rin art association Takasaki

“This is our first time at PHOTOFAIRS | Shanghai – we have met collectors we haven’t met with

elsewhere and seen interesting artists and artworks. The Fair is of high quality and it is necessary to

come back again to reconnect with the collectors.”

KÖNIG GALERIE Berlin & London

“PHOTOFAIRS | Shanghai is a very focused Fair. It has proven to be a good place to connect with

collectors who are interested in contemporary art from outside of China and want to add to

their collections.”Pékin Fine Arts Beijing & Hong Kong“A perfect fair with high quality artwork. Several artworks sold out including those by Robin Meyer and Zhang Dali.”

Galerie Thaddaeus RopacSalzburg, Paris & London“PHOTOFAIRS | Shanghai is important as we do not have a physical space in Asia and the Fair enables the gallery to keep a presence in China. We are not exclusively a photography gallery and the 2018 Shanghai edition allowed us to give specific focus to our photographers and gave room to show their breadth of work. We made new connections and I have seen many artwork collectors and curators at the Fair who are not specifically focused on photography looking to broaden their collections. We were also able to strengthen our relationships with Shanghai museums.”

Blindspot Gallery Hong Kong

“The gallery has participated in PHOTOFAIRS | Shanghai since its launch and I can sense the maturity of the Fair’s audience and the overall

appetite for photography in China. We were happy to see returning collectors and curators,

but importantly the Fair offers the opportunity to meet with different institutions from around the world each year on home ground. It is important for collectors and curators to see the work in the

context of a Chinese environment, to feel the excitement and enthusiasm of the audiences and the

city around the fair and photography.”

Collector Outreach & Programming

International Collectors’ ProgramIn 2018, 20 leading collectors and curators from Germany, Australia, UK and US were given an exclusive insight into the Shanghai art scene. This included a private artist studio tour by Birdhead, lunch with Lu Xun, owner of the Sifang Museum and tour and dinner with Zheng Hao, Founder of the HOW Art Museum, Shanghai.

VIP ProgramThrough a highly curated approach, the Fair provides an elegant and vibrant environment for both established and new collectors. 2018 highlights included exclusive access to leading Shanghai museums and exciting events with fashion brands.

A tailored program incorporating private tours, intimate dinners, and dedicated museum visits, ensures that the Fair welcomes leading art collectors from across the Asia Pacific and Pacific Rim.

City ToursRunning through the year, PHOTOFAIRS’ hosts intimate dinners connecting galleries with new collectos, curators and key media across China and the Asia Pacific. The 2019 City Tours will focus on developing new audiences in South Korea and Taiwan and throughout Asia Pacific.

Year Round PresencePHOTOFAIRS is dedicated to pushing the conversation around photography and new technologies year round. In 2019 the Fair will run an 8 month program of events including video screenings, artists talks, panel discussions and performances on photography.

At the Fair | Public Program

ConversationsArtists and art world experts lead a dynamic program of talks and debates that examine key themes and ideas seen throughout the Fair. The 2018 program included leading collectors Wang Jun (The Light Society, Beijing) and Lu Xun (Sifang Museum, Nanjing) alongside art world experts Martin Barnes (Victoria & Albert Museum, London), Claire Shea (Para-Site, Hong Kong) and Victor Wang (Independent curator).

SpotlightA cutting-edge exhibition commissioned by PHOTOFAIRS that highlights an artist of international renown who is of particular relevance to the contemporary photography sphere. Previous Spotligtht exhibitions have featured Hiroshi Sugimoto, Ren Hang and Taryn Simon.

InsightsInsights is an initiative which focuses on a particular theme or an important moment in the development of photography. PHOTOFAIRS | Shanghai’s 2018 edition of Insights, powered by Patek Philippe, was curated by Victor Wang and drew upon the exhibition history of Shanghai and the influence of one generation on another. Featured artists included: Chen Xiaoyun, Geng Jianyi , Kan Xuan, Hu Jieming, Liang Yue, Xiang Liqing, Yang Zhenzhong, Yang Fudong , Liu Wei and Xu Zhen alongside the younger generation of Chen Zhe, Fan Xi, Ma Qiusha, Miao Ying, Yang Yuanyuan and Shi Zheng. These younger artists represent the further changes and developments that have taken place in recent years and indicate how the current generation of artists are expanding the traditional definition of photography. The 2019 curator will be announced in January.

In addition to galleries showcasing contemporary photography the Fair hosts an extensive public program that explores key historical moments, debates current trends and explores key historical moments, debates, current and future trends of photography via a vibrant range of exhibitions, talks and events.

StagedRunning through the Fair, the artwork in Staged each explore the relationship between photography and other art forms. 2018 highlights include large-scale, site-specific works by Giovanni Ozzola and Seung Woo Back, special presentations by Chen Chieh Jen and Won Seoung Won and a never before seen free-standing installation by Cai Dongdong.

ConnectedMarking the Fair’s focus on new technologies, Connected celebrates the breadth of subject matter and technique being explored in photography. The 208 program included works by Joseph Chen, Chen Qiulin, Joseph Beuys and Wolfgang Tillmans, amongst others. It was supported by cultural partners Videotage (Hong Kong), Video Bureau (Beijing & Guangzhou), HOW Art Museum (Shanghai) and NOWNESS (Shanghai).

Packages & BenefitsPHOTOFAIRS provides provides an exclusive opportunity for international galleries to connect with a new network of collectors, curators and buyers across the wider Asia Pacific and Pacific rim.

MainThis sector is open to galleries who show an international program of artists and present a minimum of four exhibitions per year. Galleries are welcome to submit a proposal for solo or group artist exhibitions. Stands are 3700HKD per sqm and offer a range of sizes.

PlatformPHOTOFAIRS recognizes the difficulties of taking those first steps with art fairs which is why Platform offers a lower stand rate to galleries that are new to the market. Platform stands are 3225HKD per sqm and offer a range of sizes. Galleries must fulfill one of the following criteria in order to apply:a) Be new to the mainland Chinese market (excluding Hong Kong & Taiwan)b) Be founded in 2014 onwards.

Additional Opportunities The Fair offers additional opportunities for exposure by accepting applications to our public programming sections Connected, Staged and Insights as well as our Conversations series.

Galleries can apply to ONE of the following exhibition sections:

Includes

• Chinese / English speaking translator• Standard walling & lighting package • Power socket• Furniture package (x2 chairs, x1 table)• Standard hall flooring • Stand signage / name board• Listing on online catalogue• Listing on PHOTOFAIRS | Shanghai website• Wifi• Exhibitor & worker passes• Collector Cards and other invitations

Excludes

• Telephone connection• Secure art storage• Insurance• Additional walling• Additional lighting• Freight costs• Bank charges and/or fees

Booth Package:

ConnectedThis program celebrates the Fair’s focus on newtechnologies. This year the program will focus on how new technologies (VR, AI, Video etc) can represent the unrepresentable for example, emotions, thoughts, contradictions and gaps in thought. Exhibitors are invited to submit proposals from which artworks for a limited number of spaces will be chosen by PHOTOFAIRS.

StagedA program that explores the relationship between photography and other art forms such as installation art, sculpture, and painting. Exhibitors are invited to submit proposal from which artworks for a limited number of spaces will be chosen by PHOTOFAIRS.

Participation

Floorplan:

• Commercial galleries or artist agents with a consistent exhibition history who present a minimum of 4 exhibitions per year in their own business premises, external project spaces or art fairs are invited to apply.

• Joint applications are welcome, however must be made separately with each party signing an application form and agree to the Terms and Conditions. A minimum booth size of 40sqm applies to joint applications.

• Selection is based on the curatorial strength and premise of the gallery’s exhibition program, represented artists and the proposal for PHOTOFAIRS | Shanghai. Criteria such as quality of the art, previous art fair presentations and any projects undertaken by the gallery and its artists both locally and internationally will be taken into consideration. PHOTOFAIRS prioritises galleries showing new bodies of work or blue-chip vintage work, with curated solo or ‘solo within group’ exhibitions preferenced.

• As collectors attend the Fair to view new work, artworks shown previously at PHOTOFAIRS are discouraged. Submission of your application does not automatically confer the right of admission to PHOTOFAIRS | Shanghai 2019. Decisions on admission are made exclusively by PHOTOFAIRS | Shanghai.

• Booth allocation is determined and approved by the Fair Management. Please refer to the Terms and Conditions for further details.

How to ApplyTo join us at PHOTOFAIRS | Shanghai 2019 please complete an application form. Application forms can be download from the PHOTOFAIRS website or requested by email applications@worldphoto.org.

1st Floor

Ground Floor

Entrance | Exit

Venue & DatesThe Shanghai Exhibition Center Officially nominated as one of Shanghai’s leading architectural buildings, the SEC is an iconic landmark located in the Jing’an district of central Shanghai.

Important Dates:Application Deadline | May 6, 2019

Booth Deposit (30% of total invoice) | 14 Days from your notification of acceptance

First Payment (35% of total invoice) | June 14, 2019

Second Payment (35% of total invoice) | July 26, 2019

Collectors’ Preview | September 19, 2019

VIP Preview & After Dark | September 20, 2019

Public Days | September 21-22, 2019

About UsThe PHOTOFAIRS group was launched in 2014 and runs contemporary art fairs in the dynamic destinations of Shanghai and San Francisco.

PHOTOFAIRS offers galleries, collectors, and curators a boutique environment that celebrates photo-based artworks including photography, moving image and new media.

PHOTOFAIRS was founded by Scott Gray (CEO, World Photography Organisation) and Sandy Angus (Chairman, Angus Montgomery Arts), and is part of Angus Montgomery Arts. Angus Montgomery Arts is committed to delivering high quality, regional art fairs that serve the needs of collectors and galleries. The current portfolio includes: Art Central Hong Kong, Art SG, India Art Fair, PHOTOFAIRS | Shanghai, Sydney Contemporary, and Taipei Dangdai making Angus Montgomery Arts the largest art fair organizer in Asia.

Contact Us

Georgia GriffithsGroup Fair Directorgeorgia@worldphoto.org

Julia ThomaGallery & Project Managerjulia@worldphoto.org

General info: applications@worldphoto.org

For exhibiting opportunities please contact:

Front cover image:© LIU WEI, Survival No. 1, 2017. Courtesy of Long March Space (Beijing)Featured in the 2018 Insights exhibition

Advisory BoardLeading experts from across the industry support the development of PHOTOFAIRS | Shanghai.

Jean-François Dubos President, Maison Européenne de la Photographie (Paris, France)

Virginia HeckertCurator & Department Head, Getty Museum (Los Angeles, USA)

Wang JunCollector & Founder, The Light Society (Beijing, China)

Nion McEvoyChairman & CEO of Chronicle Books, collector (San Francisco, USA)

Christopher PhillipsIndependent Curator (New York, USA)

Urs StahelFounder, Fotomuseum Winterthur (Swizerland) and Curator at MAST Foundation (Bologna, Italy)

Matthieu HumeryCreative Director & Director of Programming, LUMA Foundation (Arles, France)

Jiyoon LeeManaging Director, SUUM Projects (Seoul, South Korea)

Mary RobinsonCollector (San Francisco, USA)

Lu XunCollector, Founder and Director of Sifang Museum (Nanjing, China)

Allie HaeussleinAssociate Director, Pier 24 Photography (San Francisco, USA)