910 Currie St. Fort Worth TX 76107 www.livestockpublications.com e-mail: dianej@flash.net office: 817/336-1130 fax: 817/232-4820

News from the Livestock Publications Council

Newsletter of Livestock Publications Council, an international organization serving the dynamic livestock communications industry

Actiongram September 2006

Okay, Iadmit it.I've never

used anything otherthan a computerfor publishing. I'veheard people talk,"These kids nowdays don't have aclue about how wehad to do it."

In college, I learned Pagemaker,although I haven't used it since. I grew upthinking wax was used for hair removal.I've heard about paste-up but I can't imag-ine it. During my days at Hereford World,I remember finding magazine files in thebasement from the 1950s. I pondered theenormous magazines upstairs that wereprobably bigger each month than anyone'slargest issues now, and I couldn't fathomthe job of typesetting them.

If I'm in the publishing business and Ican't grasp how this was done, don't youthink it's important that we teach othersthe importance of our heritage? With thatin mind, LPC is set to work on Phase II ofthe Livestock Publication Heritage Center,a display featuring the importance and his-torical view of the livestock publishingindustry at the American Royal Museumin Kansas City.

No doubt the fundraising for this is along term project. This year's Royal Galaon October 20 will kick off funding forPhase II. If you haven't attended this eventbefore, it's a fun evening for all and thisyear's Gala will have some exciting newchanges discussed in this Actiongram.Your attendance and the auctions held dur-ing the Gala help fund Phase II. If you 'dlike to donate an auction item or place abid, please contact me, Jay Carlson orDiane Johnson.

Gear Up for Boot CampRegional workshops are one of LPC's

most popular projects, and there's no ques-tion why. These inexpensive treats providea great opportunity for in-depth trainingfor many who can't attend the Ag MediaSummit. LPC Boot Camp 2006 will be thenext workshop held in Louisville on Nov.10. (See more details in this issue.) Anexcellent agenda is planned and it will betime well spent attending.

I'll leave you with a few tips I've pickedup in regional workshops.

• The "File Info" feature inPhotoshop allows you to store keyinformation such as author, adescription, keywords that you canuse to search and copyright options.• Stuck on a headline title? Watch"Wheel of Fortune." The interestingplay on words will help unleashyour creativity.

By Lisa Bryant, 2006-07 LPC President

Lisa

The Value of History and Continued Growth

LPC Seeking Hall ofFame and HeadlinerNominations

You’ve seen the 2006 winners and now we invite you tosubmit nominations of outstanding individuals from acrossthe United States for the 2007 Hall of Fame and HeadlinerAwards.

The Hall of Fame recognizes the cream of the crop withinthe livestock publishing industry, while the Headliner award

honors those who have made significant contributions to thelivestock industry.

The members of the LPC Board of Directors will selectthe recipients at their winter board meeting in Kansas City.The award will be presented as part of the LPC AwardsCeremony to be held in conjunction with the 2007 Ag MediaSummit in Louisville, Kentucky.

A portrait of each individual will be displayed in a theLivestock Publications Council Heritage Center on the groundsof the American Royal in Kansas City, Mo.

Nominations are due no later than October 1 and areavailable at www.livestockpublications.com.

Nominations may be sent to Jim Bret Campbell, TheAmerican Quarter Horse Journal, 1600 Quarter Horse Drive,Amarillo, Texas 79120; fax to 806/349-6400 orjbcampbell@aqha.org •

kkOFFICE BOMBARDMENT DAY!T

he first-ever OfficeBombardment Day (OBD)was held Thursday September

21st and is being considered a hugesuccess! Five LPC member officesopened their doors today toAgricultural Communicators ofTomorrow (ACT) members andother interested students. This wasa chance for these students toreceive one-on-one attention fromthe professionals and, according toreports, there was active discussionand lots of questions from the stu-dents. This idea comes from theStudent Development committeechaired by Christy Lee, SeedstockEDGE. Others who helped createthis idea include: Caryn Vaughtand Teresa Oe, Hereford World;Shelly Sitton, Oklahoma StateUniversity; Megan Sheridan andKati McQueen, also of SeedstockEDGE.

Thank you to all who helpedmake this first OBD work. Plan onanother one which is set for thespring. This is not only a greatopportunity for students, but it alsointroduces LPC members to poten-tial future staff members. •

Texas A&M students visited Land andLivestock Post in College Station. (l-r)Jessica Dubois, Sarah Parker, TracyRutherford (professor), Dale Sandlin, KateBradley, Donnis Baggett, publisher and edi-tor of the Eagle and Land & Livestock Postand Beverly Moseley, Land & Livestock Post.

Oklahoma State University students stopped in to theLimousin World offices in Guthrie. (l-r) Jessica Stewart,Becca Lasich, Callie Hadley and the ladies of LimousinWorld: Mary Quigley, Misti Sloan and Ricky Rookstool.

Purdue University lis-tened to Megan Sheridan(far right) from SeedstockEDGE. (l-r) Abby Miller,Chelsea Dvorchak, AbbyLillpop and Purdue’s agcomm. adviser. NatalieFederer. Not pictured isMark Tucker,ag comm faculty member.

Kansas State University bombarded the Angus Productions Inc.(API) office. (l-r) Linda Robbins, API; K-Staters: Chelsea Good,Crystal Young, Melinda Tebow, Leah Bond; and API staff members:Cheryl Oxley; Stacy Mayo, Abby White, and Shauna Hermel.

Shelia Stannard, American Angus Association, shared herexpertise in what her responsibilities are as director ofCommunications and Events. This team was also from K-State.

Colette Wiepert of API’s photo departmentdescribed her role in the publication system.

Gayla Fuston, API, gave a tour of theAmerican Angus Assn. office.

Annie Jensen, API, shares the procedure forhandling advertising for the Angus Journaland the Angus Beef Bulletin.

Tj k

Livestock Publications Council welcomes you to

A Royal Gala

October 20, 2006 ~ 6–10 p.m.American Royal Headquarters

1701 American Royal CourtKansas City, MO

Dress up for a High Class Casino Evening with your friends while raising funds for

the development of the new

Livestock Publications

Heritage Center

• Cocktails and Hors d'oeuvres Buffet featuring Baron of Beef & Smoked Pork Tenderloin

• Unveiling of the 2006 Hall of Honor Portraits• Announcement of the 2007 Hall of Honor Inductees• Authentic Casino Action – Blackjack, Roulette,

Craps, Texas Hold ’em• Live Auction • Silent Auction • Music all evening• Limited seating available • Please RSVP by October 9, 2006• Black Tie optional

For more information:Amber Spafford, 816/410-5166spafforda@osborn-barr.com

LPC Royal Gala supports the livestock publicationsheritage center

The invitations are inthe mail, but go ahead andmark your calendar for theRoyal Gala and CasinoParty in Kansas City onOctober 20. This is thecontinuation of fundraisingefforts to create the newLivestock PublicationsHeritage Center.

The new plaques in theHall of Honor will beunveiled at during the Galawhich are the formal pho-tos of the winners of LPC’sHall of Fame andHeadliner winners. Theannouncement of the 2007winners will also be a partof the evening.

With continuedfundraising, the Hall ofHistory will be developedas Phase 2. This willbecome a part of the muse-um located in the mainbuilding. This museum andvisitor’s center alreadyfocuses on the significanceof agriculture includingitems from livestock showsincluding saddles, clothingand many interactiveexhibits. The addition ofthe evolution of livestock

publishing will fit perfectlyinto the museum withfuture exhibits to includethe history of printing anditems from the past likewax machines, burnishers,amberlyth, paste up boards- all items that were onceused prior to automationand computers. VolunteersNeeded!

The LPC Club will beopen October 18-23 duringthis year’s American Royal.This is a “home” for LPCmembers to come and relaxduring the show, bring cus-tomers or to bring prospec-tive members to enjoy a cupof coffee and a quiet placeto visit.

This room is beingoffered to LPC by theSaddle and Sirloin Clubwho have furnished it andmaintain it through the year.

Volunteers are need-ed to help through-out the weekend.Contact Diane at theLPC office if you areinterested!dianej@flash.net

Live & Silent Auction!We already have many wonderful items donated,but need more! Watch for more information andthe complete list in next month’s Actiongram.

Please contact Jay Carlson, JCarlson@primedia-business.com if you have something to donate.

You need not be present to bid!

WORLD DAIRY EXPO ATTENDEES!

TENTATIVE SCHEDULETop quality speakers are being confirmed and will

be listed in the next Actiongram

Friday, November 108-8:30 am Registration

8-8:30 am Welcome and Introductions

9-12 noon Design Clinic

Noon-1 pm Lunch

1-1:50 pm AP Style Book Review

2-2:50 pm Photography Workshop

3-3:50 pm LPC Critique Review

Registration fees: LPC members, $60Non-members, $75Students, $35Send name with check to:

LPC office, 910 Currie St., Fort Worth, TX 76107 or contact Diane by e-mail, dianej@flash.net

DEADLINE IS NOVEMBER 4

Courtyard MarriottLouisville, KY800/321-2244

Book immediately as all hotels closeto the fairgrounds will fill up fast!

Other options:Executive Inn, 800/626-2706

Howard Johnson, 502/363-9952Hampton Inn, 502/366-8100Comfort Inn 502/361-5008

Please join us for the LPC BreakfastOctober 5, 2006 • 7:30 - 9:30 am

during the World Dairy Expo, Madison, WIWingra Room, Exhibition Hall

This is a wonderful opportunity for us to continue the mission of LPC and extend a hand to those wishing to

learn more about our organization. This will be the first time we have had an organized function at a dairy event,so please mark your calendars and plan to attend!

The cost is $20 per person for the buffet style breakfast. YOU MUST RSVP! Please e-mail dianej@flash.net or call 817-336-1130 by September 27, 2006.

Just a reminder: No shows will be billed.

ASSOCIATE EDITORWestern Livestock Journal, Denver

The ideal candidate will have astrong–and diversified background in thelivestock industry with a particular empha-sis on beef cattle. Must be versed with APstyle, possess strong computer skills and befamiliar with Web–publishing software.Candidate should be a self-starter, who is

deadline oriented with an eye for qualitywriting.

Utilize research contacts to develop andproduce a volume of relevant and qualitystories each week. Story writing includesdeveloping unique interview sources togain adequate facts for credible stories.Seek out new and innovative topics fornews articles and feature stories. Edit mate-rials written by other editorial staff andpress release materials. Work with editorial

staff and production artists to effectivelyestimate the required copy to complete thepaper each week. In addition, editorial staffwill work with production to lay out pagesand correct as needed prior to press. Travel on an as needed basis to sales andindustry events. Story material or salereports as appropriate are an important partof travel responsibilities. Contact Pete Crow, 303/722-7600 orpete@wlj.net

help wanted

AwardsJim Bret Campbell, chair American Quarter Horse Journal 806-376-4888 jbcampbell@aqha.orgKathy LaScala Vance Publishing 913-438-8700 klascala@food360.com

Rules & By-Laws/EthicsKyle Haley, chair Limousin World 405-260-3775 limousin@limousinworld.comBrent Langman American Shorthorn Association 402-393-7200 langman@shorthorn.orgTerry Cotton Angus Journal 816-383-5200 tcotton@angusjournal.comStephanie Veldman Broadhead Co. 612-617-7927 sveldman@broadheadco.com

Long Range PlanningLori Maude, chair Gelbvieh World 303-465-2333 lorim@gelbvieh.orgStan Coffman Ozarks Farm & Neighbor 417-532-1960 stan@ozarksfn.comJanice Dahl Anchor Management Group 314-503-7580 jdahl@anchormanagement.netCheryl Oxley Angus Productions Inc. 816-383-5216 coxley@angusjournal.com

Photo ContestMarilyn Brink Kanwaka Communications 620-583-5226 kanwaka@earthlink.netLisa Perrin Holstein Association USA, Inc. 802-451-4174 lperrin@holstein.comAmy Bader Arkansas Cattle Business 501-224-2114 amybader@arbeeef.org

Marketing & Communication/MembershipLisa Perrin Holstein Association USA, Inc. 802-451-4174 lperrin@holstein.comAmber E. Spafford Spafford & Associates 816-741-9372 spafforda@osborn-barr.comWayne Bollum Bock & Associates 507-664-9592 wbollum@aol.comPatty Tiberg Quarter Horse News/Cowboy Publishing 817-737-6397 patty.tiberg@cowboypublishing.comStacy Pigott Cutting Horse Chatter 817-244-6188 spigott@nchacutting.comDon Norton Boelte-Hall Litho 913-766-7726, x 278 donn@boelte.com

Ag Media SummitBecky Newell America's Horse 806-378-4378 bnewell@AQHA.orgMolly Mader Charolais Journal 816-464-2474, x 104 mmader@charolaisusa.comAndy Atzenweiler Missouri Beef Cattleman 816-471-0200 mobeef@sbcglobal.netRebecca Terry-program Showboat Graphics 913-774-2628 becky@showboatco.comKyle Haley-sponsors Limousin World 405-260-3775 limousin@limousinworld.comScott Vernon Cal Poly Brock Ctr. for Ag Comm. 805-756-6138 svernon@calpoly.edu

Student AwardAngie Denton, chair Hereford World 816-842-8878 adenton@hereford.orgScarlett Hagins Kansas Livestock Association 785-273-5115 scarlett@kla.orgStephanie Veldman Broadhead Co. 612-617-7927 sveldman@broadheadco.comBeverly Moseley Land & Livestock Post 979-324-7480 beverly.moseley@theeagle.comJami Gillig McCormick Co. 806-289-5533 jgillig@mids.netJennifer Shike National Swine Registry 765-463-3593 Jennifer@nationalswine.comMicky Wilson Angus Journal 816-383-5213 mwilson@angusjournal.com

Critique ContestJim Bret Campbell, chair American Quarter Horse Journal 806-376-4888 jbcampbell@aqha.orgKathy LaScala Vance Publishing 913-438-8700 klascala@food360.comDavid Hobbs Charolais Journal 816-464-5977 dhobbs@charolaisusa.comJodi Cole Farm Credit Svc of East Central OK 918-251-8596 jodi.cole@aglender.net

Student DevelopmentChristy Lee, chair Seedstock Edge 765-463-3593 christy@nationalswine.comTeresa Oe Hereford World 701-290-5751 toe@hereford.orgJulie Olson Charolais Journal 816-464-5977 jolson@charolaisusa.comCrystal Albers Angus Journal 816-383-5215 calbers@angusjournal.comMiranda Reiman Certified Angus Beef 785-539-0123 mreiman@dcertifiedangusbeef.comCaryn Vaught Hereford World 816-842-8878 cvaught@hereford.orgShelly Sitton Oklahoma State University 405-744-4081 shelly.sitton@okstate.eduMegan Sheridan Seedstock Edge 765-463-3593 megan@nationalswine.comKati McQueen Seedstock Edge 765-463-3593 Kati@nationalswine.com

Oklahoma/Texas Regional WorkshopBeverly Moseley Land & Livestock Post 979-324-7480 beverly.moseley@theeagle.comBecky Newell America's Horse 806-378-4378 bnewell@AQHA.orgJim Bret Campbell American Quarter Horse Journal 806-376-4888 jbcampbell@aqha.orgLisa Bryant The Cowboy Connection 580-332-7480 cowboyconnection@sbcglobal.netKyle Haley Limousin World 405-260-3775 limousin@limousinworld.comAlan Gold Cutting Horse Chatter 817-244-6188 adgold@nchacutting.com

Des Moines/Midwest Regional WorkshopCindy Cunningham, chair National Pork Board 515-223-2600 cindy.cunningham@porkboard.orgJulie Olson Charolais Journal 816-464-5977 jolson@charolaisusa.comCheryl Oxley Angus Productions 816-383-5216 coxley@angusjournal.comDeb Hoge Shorthorn Country 402-393-7051 debbie@shorthorn.org

Denver Regional WorkshopLori Maude, chair Gelbvieh World 303-465-2333 lorim@gelbvieh.orgJennifer Womalk Wyoming Livestock Round-up 307-234-2700 jennifer@wylr.netBrad Parker North American Limousin Foundation 303-220-1693 brad@nalf.orgBarb Wilkinson Colorado Livestock Association 970-378-0500 bwilkinson@coloradolivestock.orgKati Anderson National Western 303-297-1166 kati@nationalwestern.comKatie Danneman Gelbvieh World 303-465-2333 katied@gelbvieh.orgKristen Torres NCBA 303-694-0305 ktorres@beef.orgJill DeLucero NCBA 303-694-0305 jdelucero@beef.org

Nominating CommitteeLori Maude, chair Gelbvieh World 303-465-2333 lorim@gelbvieh.orgJoe Roybal Beef 952-851-4669 jroybal@prismb2b.comWayne Bollum Bock & Associates 507-664-9592 wbollum@aol.com

Louisville Regional WorkshopCarey Brown, chair Cow Country News 852-278-0899 cbrown@kycatle.orgChristie Gillespie Tennessee Cattle Business 615-896-2333 christie@tncattle.orgLeAnne Peters Cattle Business in Mississippi 601-354-8951 cbmag@bellsouth.netBelinda Ary Cattle Today 205-932-8000 editor@cattletoday.comCheryl Oxley Angus Productions 816-383-5216 coxley@angusjournal.comJulie Sims Georgia Cattleman 478-474-6560 juliesims@gabeef.org

2006-07 LPC Commit teesThis list has just been confirmed from President Lisa Bryant. If you have beenlisted incorrectly or would like to be added to a committee, please contact Diane.Thank you all for you continued committee work!