september 2012 amplify - building your brand through social and mobile media strategies
TRANSCRIPT
Age…don’t be afraid it’s anonymous
1. 18-252. 26-353. 36-454. 46-555. 56-656. Over 65
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What sector do you represent in the Cleveland community?
1. Manufacturing2. Distribution3. Technology4. Health Care5. Real Estate Commercial/Residential6. Finance/Legal/Accounting7. Non-Profit or Government8. Education9. Marketing & Communications10. Sports/ Entertainment
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Which county do you work in?
1. Cuyahoga2. Lake3. Geauga4. Portage5. Summit6. Lorain7. Medina
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What is your current title/position? (Choose one closet to your current title)
1. CEO2. CIO/CTO3. President/Owner4. Senior Level Manager5. Mid Level Manager6. Director7. Associate
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Is your company represented on? (Choose all that apply)
1. Facebook2. Twitter3. LinkedIn4. GooglePlus5. Pinterest
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Is your company engaged in mobile marketing?If so, choose all that apply. If not, choose N/A
1. SMS2. Mobile Web3. Applications4. Mobile Ads5. N/A
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If not already, when do you plan on implementinga social media management and tools?
1. Within a month2. 1-3 months3. 4-6 months4. 7-12 months5. Don’t know
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What portion of your marketing budget is dedicated to social media?
1. 0-10 percent2. 11-25 percent3. 26-50 percent4. 51-80 percent5. 81-100 percent
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Who manages your social media efforts?(Choose all that apply)
1. Unpaid Intern2. Paid Intern3. Entry Level4. Mid-Level5. Director6. Vice President7. CIO/CTO8. Owner/Operator9. Agency
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Currently how are you using media for your business? (Choose all that apply)
1. Lead Generation2. Custom Service3. Jobs/Recruitment4. PR Efforts5. Market Research6. Corporate Sponsorships/Partnerships
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What monitoring platforms are you currently using to measure your social media efforts?
1. Google Analytics2. Hootsuite3. Radian 64. Vocus5. Social Mention6. Sprout7. Facebook Insights8. Other9. No measurement tools in place
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What is your #1 barrier to entry for adoptinga social Media Strategy?
1. Lack of technology support2. Lack of understanding of the key platforms3. Lack of staffing/key skill sets4. Lack of leadership/initiative5. No budget/money allocated for social media6. All of the above7. Other
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What did you think of the speaker?
1. Very favorable2. Favorable3. Not sure4. Not favorable
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What did you think of the venue?
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1. Very favorable2. Favorable3. Not sure4. Not favorable
What did you think of the value?
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1. Very favorable2. Favorable3. Not sure4. Not favorable
How did you hear about the event?
1. CBC Magazine2. Eblast3. One of the sponsors4. Internet
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