september 2016 - microsoft - september... · regular roof maintenance is key to avoiding dangerous...
TRANSCRIPT
September2016
September&
OctoberClassesOffered
120HourCoursesCumming,GA-Sept12-23Cypress,CA-Sept12-
TheSoutheasternHomeInspectors
Conferenceiscelebratingits10thyearandtheywanttoshareinthecelebrationwithyou!
RegisterNow!
RegisternowfortheSoutheasternUnitedStates'largesthomeinspectionconference.DrawinginhomeinspectorattendeesfromFlorida,Georgia,Tennessee,Kentucky,Alabama,Mississippiandmore!
RegisterNow!
Thereareatonofclassesforwhateveryourneedsmaybe.Plusafewpre-conferencecertificationcoursesonthe7thand8thofSeptemberandtwobonuscourses!
RegisterNow!
Don'tbeleftoutbecauseyoudidn'tregisterintime.Soakuptheknowledgeimpartedbytop-notcheducators,learnwaystobeatyourcompetition,andgetcertifiedtoo!Stopreadingthisarticleand...
RegisterNow!
23Lakewood,CO-Sept12-23Tampa,FL-Sept12-23Cincinnati,OH-Sept19-30Leesburg,VA-Sept19-30Columbus,OH-Oct3-14
93HourClassBrentwood,TN-Sept19-24Austintown,OH-Oct24-29
160HourClassBellevue,WA-Sept19-30
CommercialClassBurbank,CA-Sept21-23DesPlaines,IL-Oct22-24
16-HrRadonMeasurement
LiveWebinar-Oct11-12
4-Pt.Inspection&WindMitigation
Tampa,FL-Sept17-18
60-HrOnlineCourse
Anytime
2016September
Reporter
TheSoutheasternHomeInspectorsConferencetakesplaceattheInfiniteEnergyCenter(formerlytheGwinnettCenter)inDuluth,GA.
RoofMaintenance101:Whenand
HowtoInspectYourRoofBYKatinaHazimihalis
Regularroofmaintenanceiskeytoavoidingdangerousand
costlydamagetoyourhome.Likewise,regularroof
inspectionsarethekeytoagoodroofingmaintenance
routine.Usethisquickguidetolearnhowtoinspectyour
roofforearlysignsofdamage,whentoreplaceorrepair
yourroofandhowtosecureanynecessarypermits.
WhentoWorryAboutRoofMaintenance
Whenitcomestothemaintenanceofyourroof,moreis
more.FrankLesh,oftheAmericanSocietyofHome
Inspectors,urgeshomeownerstoconductroofinspections
frequently.Ifyouspotdamagerightaway,youcanrepairit
beforeitgrowsintoabigger—andmoreexpensive—
problem.Asaruleofthumb,evaluatethestateofyourroof
afteranyheavystormorhighwind.
WhattoLookFor
Thebestwayforahomeownertoevaluatetheirroofafter
severeweatheristousebinoculars.Ifyouhaveasturdy
ladder,youcanclimbupforacloserlook,butunlessyou
haveexperience,youshouldn’tgetontotheroofyourself.
RickDamato,ofRoofingContractor,explainsthatmoving
What'sgoingonwithyour
chapter?Gotaneventcomingup?Somethinginterestinghappenatyourlastmeeting?Whatdidyoulearnabout?Wewanttoknowandwe'[email protected]
Here'swhat'sgoingoninachapternearyou...
September7-11,2016SEHomeInspectionConferenceInfiniteEnergyCenterDuluthGA
September11-12,2016ASHINewEnglandEducationalConferenceHiltonMysticHotelMysticSeaport,CT
September16-17,2016
aroundonaroofisdangerousevenforprofessionals,
especiallywhentheroofmaybedamaged.
Whetheryou’reusingbinocularsoraladder,lookforthese
warningsignsofroofdamage:
Treelimbsorotherlargedebrisontheroof
Shinglesthatarecurlingattheedges
Missingshingles
Shinglesontheground
Peelingflashing
Penetrationsintheroof
Sagginggutters
Wetspotsinyouratticorceiling
HowtoHireaRoofingInspector
ADIYroofinspectioncanonlytakeyousofar.Ifyouspot
anyoftheabovewarningsigns,it’stimetocallina
professionalinspectortodeterminethefullextentofany
damageandthebestwaytorepairit.Startyoursearchfor
aroofinginspectorusingeitherTheAmericanSocietyof
HomeInspectorsortheInternationalAssociationof
CertifiedHomeInspectors.Bothorganizationsrequiretheir
memberstopassrigorousexams,plustakeregularclasses
inordertomaintaintheircertification.Membersarealso
prohibitedfromperformingrepairsonthehomesthey
inspect,meaningtheyhavenoincentivenottobehonest.
WhentoReplaceYourRoof
Iftheinspectionrevealsproblems,handyhomeownerscan
handlesimpleroofmaintenance,likenailingdownloose
shinglesorremovingdebris,themselves.Butaccordingto
Lesh,“Iftherearenumerousmissingshinglesoralotof
cuppingorcurlingoftheshingles,thenitwouldbebestto
havetheroofreplacedorrepairedbyaprofessional.”
Whenlookingforacontractortoreplaceyourroof,startby
simplyGooglingyourchosencandidates.“Allofour
reputationsareoutthereonline,”saysDamato.“Sothat’s
alwaysthefirstboxtocheck.”Onceyou’vechosena
contractor,themostimportantthingistobesureyoufully
understandthecontractbeforesigningit.
SecuringaPermitforRoofMaintenance
Alwayscheckwithyourcity’sbuildingdepartmentfor
permitrequirementsbeforebeginninganytypeofroofing
maintenance.Ifyoubeginworkwithoutapermitwhenone
GreatPlainsChapter2ndAnnualFallConferenceKansasCityExpoCenterKansasCity,MO16ASHICEs
September16-17,2016ASHIWesternWashingtonFallSeminarShorelineCenterShoreline,WA17ASHICEs
September17,2016NICASHI1DayStateCEEventIUPAT.Painter'sDistrictCouncil30Aurora,IL
September17,2016SCASHIEducationEventHolidayInnColumbia,SC6ASHICEs
September23-24,2016GreatLakesChapterFallConferenceHolidayInnExpressGrandRapids,MI
September23-24NYMetroASHIAnnualSeminarDoubleTreeTarrytown,NY19ASHICEs
September23-24,2016NorthCentralOhioChapterFallSeminarHolidayInnofFairlawnAkron,OHSept23-16CEs(Radon)Sept24-8CEs(Electrical/Lead)
September30,2016Tri-StateASHIFallConferenceTempleAmblerCampusAmbler,PA8ASHICEs
October1,2016OhioASHIHistoricalHomeInspections
isrequired,acityinspectorcanissueastop-workorder
untilthepermittingprocessiscomplete.Thiscouldleave
yourroofexposedtotheelements—andatriskofgreater
damage—foranextendedperiod.Workingwithoutapermit
isalsoabuildingcodeviolationthatcouldmakeyourhome
difficulttosellinthefuture.
ThePermittingProcess
Toobtainapermit,you’llneedtofilloutformsfromyour
city’sbuildingdepartmentexplainingwhattypeofproject
you’replanningandhowyouplantocompleteit.Thecity
mayapproveyourpermitimmediately,ortheymayrequire
theirowninspectionfirst.Followinganinspection,thecity
mayrequirechangesoradditionstoyourplans.
CostsandTiming
Permittingfeesvarywidelybylocation,butonaverage,
roofingpermitscostbetween$400-$900.Generally,it
takesamaximumof30daysforthecitytoapprovea
permit.Timingwillvarybylocationandthetypeofwork
you’replanning.
Keepinmindthatifacontractorishandlingyourroof
repairs,theyshouldbehandlingthepermittingprocessas
well.Infact,thisisarequirementinmanyjurisdictions.
Withalittleknowledge,someonlineresourcesandapairof
binoculars,you’rereadytocarryoutinspectionswhenever
necessarytokeepyourroofingoodrepairforyearsto
come.Needtoknowmoreaboutroofmaintenance?Check
outourexceedinglycomprehensiveGuidetoDIYHome
Improvementforhow-tosonallthemostcommonroofing
projects,plusmuchmore.
Areyoustill
lookingforthatcheckinthe
mail?"Iloveitwhenmycompetitorsdon'tacceptcreditcards!"
IheardthisfromoneofHomeGauge'susersthisweekanditmademelaugh—andthenagree.Forsomebuyers,if
RuthSmuckerHomeSalem,OH8ASHICEs
October14-15,2016KeystoneASHISeminarDoubleTreebyHiltonReading,PAupto16ASHICEs
October20-21,2016LeadershipTrainingConferenceFountainBlueConferenceCenterDesPlaines,IL
October20-22,2016CAHPINationalConferenceSheratonCavalierCalgaryHotelCalgary,ABwww.cahpinational.org18CEs
November4,2016Mid-MissouriASHIEducationalSeminarColumbiaBoardofRealtorsOfficeColumbia,MO8ASHICEs
youdon'tacceptcreditcardstheywillnotchooseyoutodotheirinspection.
Thebiggestobjectionwehearfrominspectorsisthattakingcreditcardsisexpensive.Yes,itcostsmorethantakingacheck,butitisalotcheaperthannotgettingpaidatall.Therearedifferentwaysyoucantakecreditcards,soevenonatightbudgetitispossibletogetinthecreditcardgameandgiveaboosttoyourbusiness.
Howcanacceptingcreditcardshelpmybusiness?Somebuyersarerelyingoncreditandthisistheway
they'regoingtopay.Ifyouaren'tacceptingcreditcard
payments,they'regoingsomewhereelse.
Advertisingthatyoutakecreditcardpaymentsonyour
websitecanhelpclosethesale.
WithHomeGaugeServicesyoucanreceivepayments
online.Youcanevenblockviewingofyourreportuntil
paymentismade.
Youcanputawayyourbillcollectorhat.
HowdoIgetstarted?
Theidealwaytoacceptcardswiththemostflexibilityisto
getamerchantaccountandapaymentgatewayaccount.
Withapaymentgateway,youcanacceptonlinepayments
anditcanlinktoyourHomeGaugeaccount,allowingyouto
unlockreportsimmediatelyonasuccessfulpayment,or
takeanonlinepaymentbeforetheinspectiontakesplace.
HomeGaugeintegrationworkswithbothAuthorize.netand
eProcessingforgateways,andmostmerchantaccount
providerswillsupportoneofthose.Wehavenegotiated
goodratesformerchantaccountsthroughGuardian
Financialandwerecommendgivingthemacallasthey
knowhomeinspectors(seelinkbelow),butyoucanuse
anymerchantaccountprovideryoulike.
Readmoreaboutgettingamerchantaccount.(login
required)
Istillwanttotakecreditcards,butamnotreadytosetupa
merchantaccountandpaymentgateway,whataremy
options?
TheotherpopularoptionsincludeserviceslikeSquare,
whereyoucanswipeacardinhandonyourmobiledevice
ormanuallyenterthecardinformationiftakenoverthe
phone.Thesetypesofservicesaretypicallycheaperfor
cardinhandtypepaymentsanddooffersomeonline
optionsthatcostalittlebitmore.BecauseSquaredoesnot
supportAuthorize.netoreProcessing,itdoesnotintegrate
directlywithHomeGauge.AnotherpopularchoiceisPayPal.
PayPalhasimprovedovertheyearsinreputationand
security,andalotofpeoplearefamiliarwithusingit.The
majorobjectionwehavewithPayPalisthatitdoesn'tfall
underallthesamerulesthatapplytotraditionalbanks.
PayPalhasbeenknowntoholdfundsforextendedperiods
oftimeorfreezeaccounts.It'safairlyrareoccurrence,but
itissomethingtoconsider—youcandoonlinesearchesto
readsomeofthestories.
Usingthereportblockingfeatureonyour
HomeGauge.comDashboard
Toblockyourreportfrombeingviewedbeforepaymentis
made,youfirstclickontheRequestPaymentlinkfound
bytheaddressofyouruploadedreport.Enterinan
amount,anoptionaldescription,andcheckthebox
toRequirePaymenttoViewDocuments.Thiswillblock
viewingoftheinspectionreportdocuments,butwillstill
allowthecustomertoviewandagreetoonlineagreements
andseeanyonlineinvoicedocuments.Ifyouhavea
merchantaccountsetupandthegatewaylinkedtoyour
HomeGaugeaccount,whenthecustomergoestoviewthe
reporttheycanpayandthereportwillbeimmediately
unlocked.Ifyoudonothaveanintegratedgatewaywith
yourHomeGaugeaccount,thecustomerwillstillgeta
messagethattheyowemoneyonthereportandwillnotbe
abletoviewit.Onceyouarepaid,youcangobacktoyour
HomeGauge.comDashboardandenterthepayment
informationtoreleasethereport.
Readmoreaboutgettingamerchantaccount.(login
required)
WhatisInspectPACandWhyYouShouldDonatetoit
InspectPACisyourPoliticalActionFund-theonlysuchfundinWashingtonD.C.dedicatedsolelytohelpre-electmembersofCongresswhobelieveinastronghomeinspectionprofession.
Inotherwords,thesemembersofCongressarelookingoutforyourinterests.They'renotworkingonbehalfofreal
EarnaFREECruisewhenyoubookwith
Ira!It'seasytoearnafreecruise
whenyou'retheleaderofagroupoffriendsand/orfamily.Formostcruises,justbringasmallgroupof16peopleina
minimumof8cabinsandyou,theorganizer,willearnafree
cruise*.Bring32peopleinatleast16cabinsandyou
ANDyourtraveling
companioncruisefree*.
CallIratolearnmoreaboutfantasticsailingstoAlaska,theCaribbeanandEuropethisyearandbeyond.It'snottooearlytobookyour2017and2018getaways.Ira'sCruises/DreamVacationsalsooffersgreatsavingsonlandprogramstotheCaribbeanandMexico,aswellasthroughoutEurope.AskushowyoucanstartsavingtodayonyourdreamcruiseORlandresortvacation!
estateagents,realestatebrokers,homeownersorhomebuyersorevenASHIingeneral.Theyareworkingforyou,thehomeinspector.
ThemoneytopayforthisrepresentationdoesNOTcomefromyourASHIdues.Weallneedtodonate-notfromourbusinessaccounts,butfromourpersonalaccounts.It'suptoyoutohelpmakeadifferenceinourhomeinspectionprofession.
SowhathasInspectPACdonefortheprofessionofhomeinspection?
ASHIpersuadedCongresstopasscomprehensivelegislation(draftedbyASHI)thatrequiresHUDtobroadlyincorporatehomeinspectionsintheHUDhousingcounselingprograms.
BrandhomeinspectionasaformofconsumerprotectionandhasalreadyconvincedtheConsumerFinancialProtectionBureau(CFPB)tolethomebuyersknowthatanappraisalisNOTahomeinspection.
RequireaFHAmortgagelenderstopromptmortgageapplicants(atfirstcontact)toconsiderobtainingahomeinspection.
RequireFHAlenderstoprovidea"ForYourProtection--GetaHomeInspection"flyeratfirstmortgagemeeting.
We(ASHI/InspectPAC)arefightingthreatsthatcanimpactyourbusiness,suchas:
Fightinga"patenttroll"whothreatenslitigationagainstASHImemberswhouseinfrareddevicesforinspections.
WoringwithalliesonCapitolHilltoprotectthehomemortgageinterestdeductionasacrucialrevenuedriverforASHImembers.
OpposinghighertaxratesforsmallerScorporationsandistellingalliesonCapitolHilltoopposethisconcept.
Makeyourvoiceheard.helpushelpyou.
Fromlobbyingthegovernmenttopromotinghomeinspectionasfederalpolicy...
...todefendingyourrevenuesandbusinessmodelamongpolicymakers...
ASHIseekstodefend,protect,andexpandyourbusinessasanASHIhomeinspector.
YourgenerouscontributionstoInspectPACareusedtosupportthisaction.
DonateNow
RegistrationIsOpenforInspectionWorldLasVegas|January22-25,2017
ContactIradirect:[email protected]
*Freecruiseappliestothecruisefareonly;taxes,chargesandon-boardexpensesareadditional.Otherrestrictionsmayapply.
Don'tforgettomentionthatyou'rean
ASHImember!
InspectionWorldLasVegasissteamrollingahead.Registrationopeninaboutamonthandahalf(September1st)andtheexpohallisfillingup.Don'tmissoutonthebestandlargesthomeinspectionconferenceinNorthAmerica.Reserveyourboothspacetoday!Areasoutlinedinredhavealreadybeenreserved.ClickontheimageontheleftforthefloorplanandtheimagebelowfortheExhibitorRegistration
AnyonelookingforinformationregardingIWeventsandactivities,education,expohall,andLasVegasshouldclickontheIWbannerlocatedon
thehomepageofASHI’swebsite.Pleasetakealookatthesite.Or,gotowww.inspectionworld.com.
AlinktotheBally’sreservationsiteisfoundhereandIWRegistrationstartstoday.OnOctober1st,therewillbearaffleforregistrants.ThreeluckywinnerswillwinaFullConferenceRegistrationtoIWLasVegas.
AndforfirsttimemembersregisteringforIW,wewillbeofferingOneYearComplimentaryASHImembershipaswedidlastyear.
ASHI'sYearoftheChapterMembershipDrive
Limitedtimeoffer!!!
FromAugust1,2016toDecember31,2016,anyonewhoisnotalreadyanASHImemberwillreceivehisorherfirstyearmembershiptoASHINationalforfreewhentheyjoinyourchapter.
&SponsorshipForm.BecomeanExhibitor.ClickonimagebelowtodownloadtheRegistrationForm.
JoeFerry,LLC
TargetProfessional
Programs
GuardianFinancial
HomeOwnersNetwork
Quill.com
LegalShield
Porch.com
MoverThankYou.com
HomeAdvisor
OneSourceSolutions
LibertyMutualInsurance
InspectionContracts.com
GEMMarketing
(ASHIstore.com)
BuildFax
ASHI@Home
Chapterleadersmakesureyougettheapplicationinyournewmembershands!ClickheretodownloadMembershipForm.Thisishowishowtheprogramworks:1.Theinspectorsignsupandpaysduestothechapter.2.Thechaptergivestheinspectoraapplicationfora1yearfreemembershiptoASHINational.3.Theinspectorgivestheapplicationfilledoutbacktothechapter.4.Thechapteremailstheapplicationtomembership@ashi.org
Ifyouhaveanyquestions,pleasedon'thesitatetocontactRussellK.Daniels:[email protected],
RussellK.DanielsAssistantExecutiveDirector,DirectorofMembershipServices&ChapterRelationsAmericanSocietyofHomeInspectors
MillionaireInspector
Community
GOLDAFFILIATES
3DInspectionSystems
CitadelInsurance
HomeInspectorPro
HomeGauge
HomeHubZone
KaplanHome
InspectionEducation
McKissock
HowToOperateYour
Home
OREP
Palm-Tech
Pro-Lab
ReportHost
SILVERAFFILIATES
CarsonDunlop
HolmesApproved
Homes
BRONZEAFFILIATES
ADT
AllenInsurance
America'sCallCenter
AmeriSpec
BostonEnvironmental
Brickkicker
BuyersProtection
Group
CompleteAppliance
Protection
EliteMGA
EZHomeInspection
Software
GlobalTestSupply
GlobeSpec
HealthyHousing
Solutions
HomeInspection
QuickTip#48:RemoveOilStains
fromyourDriveway
Soyou’vegotanunsightlyoilstainonthe
driveway.Maybeitcamefromanold
clunkerparkedtherebyfamilyorfriends.It
couldbeadripfromyourlatestbarbequeor
aremnantfromthewindydaywhenthegarbagecan
tippedoverandleftagreasysmudge.Inanycase,you
wantthatoilstaingone.
Foraconcreteorasphaltdriveway,thefixisprettysimple.
PurchasesomeMexAll-PurposeCleanerorTSPsubstitute
atthelocalhardwarestore.Thesepowdereddetergentsare
verystronganddoanexcellentjobofremovingoilstains.
Followinglabeldirections,mixastrongsolutionwithvery
hotwater.Wearingglovesandeyeprotection,scrubthe
spotwiththehotdetergentsolutionandastiffbrush.Scrub
andsoak,scrubandsoakseveraltimes.Thenscrubthe
areaaroundthestaintoblendintothesurroundingsurface.
Rinsewellwithastrongblastfromthegardenhose.
Stubbornstainsmayrequireasecondtreatment.
Eventuallysunlightandweatherwillevenoutthecolorof
thepavement.Ifyouendupwithalightspotwhereyou
werescrubbing,youmayneedtoscrubtheentiredriveto
evenoutthecolor.
ByTomFeiza,Mr.Fix-It
(c)Copyright2009byTomFeiza,Mr.Fix-It,Inc.|misterfix-
it.com|htoyh.comHelpingyouoperateandmaintainyour
home
Report
HomeTeam
Imfuna
InspectionCertification
Associates
InspectionSupport
Network
KritterCaps
LiftMaster
LivingInPlace
Institute
MetropolitanSolutions
USA
MonroeInfrared
PRISMAnalytical
RAdata,Inc.
SunNuclear
USInspect
VanguardEmergency
Management
WagnerMeters
ZAITrust
Contactanyoftheabove
AffiliatesandEndorsed
providersandmention
thatyouareanASHI
memberforaspecial
discount.
Wehavebeenworkinghardto
bringsomeexcellentASHIMembersExclusiveBenefits.CheckoutthelistbelowandvisittheASHIwebsite'smember'sonlysectionandclickonMemberBenefits.Here'sasamplingoftheawesomememberexclusivebenefitsASHImembersenjoy:
Travel:-OrlandoVacationPackages
Buildingand
EngagingaCommunityPerhapsthegreatestvalueof
socialmediamarketingisyour
abilitytofosterandengage
withacommunityofother
people.Thatengagementisat
theheartofsocialmedia,andwithoutit,you'releftwitha
megaphoneandnoonetohearyou.Youhavethe
opportunitytointeractwithcustomersallovertheworld-
includingthosewhoarerightdownthestreet-onahuge
scale.Ifacurrentorprospectivecustomerhassomething
tosaytoyouoraboutyou,younowhavetheabilityto
respondimmediately.
Inadditiontoresponsivecommunication,brandsand
businessescanbegintobuildrelationshipswiththeir
customersbeyondthosethathappenduringnormal
transactions.Theserelationshipsarewhatkeepcustomers
comingback,increasingbothloyaltyandretention.Ifthose
customersbecomeadvocatesandincreaseyourword-of-
mouthpresence,you'llstartseeingamazingreturns.
Byprovidingagreatplaceofengagementforyour
communityandhelpingbuildvaluable,authenticresources
foryourbrand'sniche,you'realsobuildingupauthorityfor
yourbrandwithinourprofession.You'llfindyourcustomers
increasinglytrustingwhatyousayandcomingtoyoufor
resourcesthatcanhelpthemsolvetheirownchallenges.
Heck,youmayevenfindyourselflendingahandtoa
competitorinthespace.Allbrandsstartinasimilar
unknownplace,andthemoreyougive,themoreauthority
you'llgetback.
-CruiseDiscounts-RentalCarDiscountsat5differentrentalcarcompanies-HotelDiscounts(10%-55%savings)
Auto:-Savingsonnewandusedcars(savethousandsoffMSRP)-JiffyLubeDiscounts
Retail:-Appleproducts-Dellproducts-Lenovo-Groupon-Awebsitechockfullofdiscountsatyourfavoriteretailers
Health:-Healthcare-SupplementalHealth-Dental/VisionInsurance-TeleMedicinePrograms-PrescriptionDrugCards
BusinessRelated:-Shipping-OfficeSupplies-Legalhelp-CreditCardProcessing
...morecomingsoon!
CallingAllChapters!!!
Doyouhostachapter
Summer’salmostoverbut
Lenovosavingscontinue!
NowisthetimetoupgradeyourPCwithLenovo'slegendaryPC'satgreatsummerenddiscounts.Ifforeitherhomeorhomeofficeuse,Lenovodesignsandengineerslegendarytechnologies,withtopperformance!AsanASHImember,takeadvantageofINSTANTSAVINGSupto24%offnowthroughSeptember30th.Theseexclusiveoffersaretailoredspecificallyforyouandinclude:FREEshippingonallweborders,accesstoenergy-efficientgreentechnologiesandaward-winningservice.Shopnow,saveandenjoy!Upto24%offSelectLenovoLaptopsUpto15%offSelectThinkCentreDesktopsUpto15%offSelectThinkPadLaptopsUpto7%offSelectLenovoTabletsVisit:www.lenovo.com/lspCall:1-800-426-7235,ext.3569(M-F:9am-9pmEST,Sat:9am-6pmEST)Besuretocheckthewebsiteoften–specialofferschangefrequently.
WHYGOOGLE’SQUICKANSWERBOXISCREATINGASEISMICSHIFTINORGANIC
SEARCH
event,seminar,or
conferenceandtrade
show?Doyouattend
themasanexhibitor?If
youanswered'yes'to
eitherquestion,thenyou
needASHI'snew"StepUp
WithASHI"banner.
Thisbannerhasallthe
talkingpointsyouneedto
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membershipandhelp
non-membersandnon-
ACIsalikewiththesteps
tomoveuptotheACI
level.
Orderyourstoday!
ContactDeeGoldstein
togetpricingandmore!
ASHIHQConference
Schedule
Wherewillyoube?
SoutheasternHome
InspectorConference
September9-11,2016
ASHINewMexicoSeminar
September9-11,2016
ASHIGreatPlains
Conference
September16-17,2016
FABIFallConference
September17-18,2016
CREIAFallConference
September23-26,2016
Remodeling&DeckExpo
HOWBRANDSCANSTAYAHEADWITHGOOGLE’S
QUICKANSWERBOX
Google’squickanswerboxisquicklytransforminghowbrandsapproachSEO.You’veprobablyseenone.It’sthehighly-visibletextsnippetservedupatthetopofGoogleSERPstoansweraquestionposedbythesearchquery.Andthey’rehavingahugeimpactonsearchresults.Googlepullsthisinformationfromhigh-ranking,reputablesitesappearingintheorganicsearchresults.AlsoknownasQuickAnswerboxes,RichAnswers,FeaturedSnippets,andGoogleAnswers,thesetextsnippetsarechanginguserbehaviorandimpactingthesuccessofmanywebsites.
WHYBRANDSMUSTENGAGEQUICKANSWERS
Rightnow,QuickAnswersappearforabout40%ofall
searches.Wheretheyappearthey’reboostingtraffic.
ResearchsofarshowsaQuickAnswerwithahigh-ranking
searchresultssignificantlyincreasestrafficcomparedtoa
high-rankingalone.
Buttheeffectsgobeyondtrafficalone.Inonecasestudy,
acompanythatoptimizedkeywordstoearnaQuick
AnswerBoxexperiencedarevenuejumpof600%froman
organicsearchresultaftertheQuickAnswerappeared.
Evenwiththeoptimizationandrevenuesuccess,thesite
neverrankedhigherthannumberfourontheSERP.
Simplystated,QuickAnswersaddcredibilitytoahigh-
rankingsearchresult.Itsupportsasite’sexpertiseona
subjectandtheirabilitytodeliverauserwhatthey’re
searchingfor.Astheresearchshowssofar,thissocial
proof(servedupbyGoogle)hasabigimpactonclicksand
revenue.
AndGoogleplanstoexpandthenumberofresultswith
QuickAnswersbeyondthecurrent40%.
ThedramaticresultsQuickAnswershavedeliveredwith
theirlimitedexposuremakesitessentialforbrandsto
employstrategiestoearnQuickAnswerBoxes.Brands
mustcontinuetoevolvetheirsearchstrategiesasthe
searchlandscapecontinuestochange.
October6-7,2016
LeadershipTraining
Conference
October20-21,2016
InspectionFuel
November10-12,2016
InspectionWorldLasVegas
January22-25,2017