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September 2019 Strategy & 2Q19 Results

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Page 1: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

September 2019Strategy & 2Q19 Results

Page 2: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

Safe Harbor

This presentation has been prepared by El Puerto de Liverpool, S.A.B. de C.V. (together with its subsidiaries, “Liverpool”), is strictly confidential, is not intended for generaldistribution and may only be used for informational purposes. This presentation may contain proprietary, trade-secret, and commercially sensitive information and neither thispresentation nor the information contained herein may be copied, disclosed or provided, in whole or in part, to third parties for any purpose. By receiving this presentation, youbecome bound by the above referred confidentiality obligation and agree that you will, and will cause your representatives and advisors to, use the information contained herein onlyto evaluate a credit rating for Liverpool and for no other purpose. Failure to comply with such confidentiality obligation may result in civil, administrative or criminal liabilities. Thedistribution of this presentation in other jurisdictions may also be restricted by law and persons into whose possession this presentation comes should inform themselves about andobserve any such restrictions.

Although the information presented in this document has been obtained from sources that Liverpool believes to be reliable, Liverpool does not make any representation as to itsaccuracy, validity, timeliness or completeness for any purpose. The information set forth herein does not purport to be complete and Liverpool is not responsible for errors and/oromissions with respect to the information contained herein. Certain of the information contained in this presentation represents or is based upon forward-looking statements orinformation. These forward-looking statements may relate to Liverpool’s financial condition, results of operations, plans, objectives, future performance and business, including, butnot limited to, statements with respect to outlooks and growth prospects, liquidity, capital resources and capital expenditure, growth in demand for our products, economic outlookand industry trends, development of our markets, competition in areas of our business; and plans to launch new products and services, and the effect of legal proceedings and newlaws, rules and regulations and accounting standards on Liverpool’s financial condition and results of operations. All statements contained in this presentation that are not clearlyhistorical in nature are forward-looking, and the words “anticipate,” “believe,” “continues,” “expect,” “estimate,” “intend,” “project” and similar expressions and futureor conditional verbs such as “will,” “would,” “should,” “could,” “might,” “can,” “may” or similar expressions are generally intended to identify forward-lookingstatements. The information in this presentation, including but not limited to forward-looking statements, applies only as of the date of this presentation and is not intended to giveany assurance as to future results. Liverpool and its advisors expressly disclaim any obligation or undertaking to update or revise the information, including any financial data andforward-looking statements, and will not publicly release any revisions they may make to this presentation that may result from events or circumstances arising after the date of thispresentation.

Any projections included herein have been prepared based on Liverpool’s views as of the date of this presentation of future events and financial performance and variousestimations and assumptions, including estimations and assumptions about future events, may prove to be incorrect or may change over time. The projections have been preparedand are set out for illustrative purposes only, and do not constitute a forecast. While the projections are based on assumptions that Liverpool believes are reasonable under thecircumstances, they are subject to uncertainties, changes (including changes in economic, operational, political, legal, and other circumstances) and other risks, all of which arebeyond Liverpool’s control and any of which may cause the relevant actual, financial and other results to be materially different from the results expressed or implied by suchprojections. No assurance, representation or warranty is made by any person that any of the projections will be achieved and no recipient should rely on the projections. None ofLiverpool, its affiliates, Citigroup Global Markets Inc., Merrill Lynch, Pierce, Fenner & Smith Incorporated or any of their respective directors, officers, employees, partners,shareholders, advisers and agents makes any assurance, representation or warranty as to the accuracy of the projections. Nothing contained in this presentation may be relied uponas a guarantee, promise or forecast or a representation as to the future. Liverpool undertakes no obligation to update the projections or any of the information contained in thispresentation. (1.0)

2

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3

OMNI-EXPERIENCE ENTITY

- Private label cards *- VISA cards- 5.2M card holders

126 boutiques (Presence in +65% of country)

27 Shopping malls (Presence across 17 states)

121 stores (Nationwide presence)

138 stores (Nationwide presence)

*For Liverpool & Suburbia.

Omni-experience

- Digital Sales- Click & Collect- Liverpool Pocket- Seller´s App- Extended Catalog- Marketplace

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ProfitabilityImprovement

Digital Transformation

Suburbia´sGrowth

STRATEGIC PRIORITIES

Omni-experience

CX & BD

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SUBURBIA´S PRIORITIESMaintain successful business model

Accelerated expansion to reach 250 total

units by 2022

Development of our own credit cardLaunched in July 2018

Omni-experiencelaunch

World class

Suburbia.com platform

Talent development model

Create CRM capabilities

Best in class IT(SAP S/4 Hana)Implementation

completed

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6

DIGITAL TRANSFORMATION PRIORITIES

Logistics: Shipments Consolidation &

Delivery TimeFulfilled delivery time & New DC for 2021

IT PlatformState of the art technology

New Payment Methods

Continue Development of Click & Collect

Half of e-commerce sales

Seller´s AppExtended Catalog

Marketplace -Full IT Integration

-10% of sales took place in-store-98% of returns were made on sales floor

As of June 30th 2019

Liverpool Pocket104% sales growth

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7

CUSTOMER EXPERIENCE & BIG DATA PRIORITIES

Customer 360° View

Business Intelligence

Segmentation

Customer Service

Advanced Analytics

Customer Knowledge

Holistic customer view

-Descriptive analytics -Predictive models-Prescriptive models-Cognitive models (AI)

-Personalized communication (CRM)-Increase R-F-M

-Customer identification-Unique customer

-Comprehensive knowledge of customer behavior-Experiences design & value generation

Clients, channels, products payment methods, etc.

Page 8: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

Department stores closed some of these departments.

As well as the overexpansion, one of the main reason of the B&M fall.

E-commerceOverexpansion

Off-Price

8

RETAIL EVOLUTION: USA & MEXICO

- Based on Quick Response method.

- The supply chain is the backbone of these business.

Fast Fashion

Offer convenient prices on selected items.

Price Clubs

- Offer a wide variety of consumer goods.

- Some of them follow the EDLP (everyday low price) policy.

New Breed ofSupermarkets

Physical department stores declined in sales and traffic while B&M openings were increasing .

Category Killers

In the USA, department stores failed on adapting to

new customer needs.

Usually offering surplusmerchandise from mayor retailers or from their parent brand at discount prices.

Shopping malls and department stores quickly adapted to the new trends

Department stores remain as a destination point for

consumers.

In Mexico:

Department Stores GrowthReplaced mom and pop’s with a convenient and self service shopping place.

Up to 1970s

In USA:

Mexico has endured these evolution steps

Apply for Mexico

Doesn´t apply for Mexico

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Highly Recognized Liverpool Brand

Liverpool Cards- Payment Solutions- Preferred Online Payment Method (+65%)- Lowest Fraud Index & Surcharges

Logistics Infrastructure121 Stores

2 National DCs1 Central Warehouse

+40 Regional WarehousesArco Norte under construction

Store Network-Click & Collect (half of e-commerce sales)-Seller´s App (Extended Catalog )-Store fulfillment (+87% of orders)-Customer Service (Seamless Returns)-Mobile POS (+10K units in store)

Retail Assortment, Extended Catalog

& Market Place

OMNI-EXPERIENCE RIGHT TO WIN

Liverpool PocketDownloads (67% increase YoY)Most important digital channel

Page 10: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

1 40.7% Revenue growth and 57.4% EBITDA growth over the last 5 years

2 Mobile Only

3 Omni-experience

4 Marketplace

E-COMMERCE PRIORITIES

10

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LIVERPOOL DIGITAL ACHIEVEMENTS

MARKETPLACE5% of commercial offering

CLICK & COLLECTHalf of e-commerce sales

E-COMMERCE SALES30.2% increase 2019 YTD

DIGITAL SALES8.3% of total sales CUSTOMER 360° (BIG DATA)

Technological infrastructure on customer dataAlgorithms to create focused promotions

Customer personalizationData on over 15M customers

LIVERPOOL POCKET67% increase in downloads

Liverpool.com.mx50% increase in website visits

Top three in bounce rate & visit average time

EXTENDED CATALOGItems sold 3.4x vs. YA (approx.)

As of June 30th 2019:

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LIVERPOOL POCKET

Credit Card Payments

Account Balance

Safe Transactions

Access to Market Place & Extended Catalog

Real Time Inventory Availability by Store

Our most important digital channel104% sales growth

Click & Collect option Account Monthly Statement

Follow Up

Order Tracking

Our digital customer is worth 4x a normal customer.

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13

CUSTOMER EXPERIENCE & BIG DATAHyper-personalization

Web

App

SMS / Push

Contact Center

Mail

SMS/Push

SMS / Push

Seller’s App

Analytics ModelsNext best offer that generates value to our customers.

Communication PlatformIdentify & personalize our offers.

Unique Customer ProgramImprove our customer knowledge.

2018 – Unique Customer Program2019 – Next Best Offer & Action Model Design2020 – Hyper-Personalized Communication Enabled

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HYPER-PERSONALIZATION CUSTOMER MODEL

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15

CURRENT LOGISTICS PLATFORM

95% SKU´sCentrally received

+ 165 M Products delivered

by our DCs 1

+4.6 MAnnual home

deliveries 2

1 On a 12 month base2 Packages & Big ticket

121 Stores2 National DCs1 Central WHS

+40 Regional WHS

14% reduction in average

delivery time

94% delivered on or before

time

Savings by using store network to

deliver

Supplier

Distribution Center

Department Stores

Delivery

Customer

50% increase in purchase

orders

As of June 30th 2019

87% of home deliveries from store

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LOGISTICS PLATFORM CONTINUED GROWTHARCO NORTE PROJECT

$8.5MM MXPEstimated CAPEX

(2019-2021)

Hard LinesSoft Lines

20212022

SustainabilityFlexibility Scalability

1.2M sqmt

+450 acres

BEST-IN-CLASS TECHNOLOGY & PROCESSES

Consolidation of our DCs operations

$16.8MM MXPEstimated Total CAPEX

Master Plan

1800 mts

900 mts

LARGEST LOGISTICS CENTER IN LATIN AMERICA

Optimization of our Omni-experience

Page 17: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

Click & Collect

Liverpool Pocket

Seller´s App Women´s Wear New Floor & Brand Layout

ExperienciaGourmet

New Gift Registry Experiences

17

STORE ECOSYSTEM: EXPANDING EXPERIENCES

BX Beauty

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CAPEX (Ps $ in millions)

$3,944

$4,970

$7,958

2017201620152014

4K

3K

1K

2K

5K

0

$4,873

$8,418

2Q192Q182018

$3,403

6K

8K

7K

9K

10K

$8,592

10%

5%

0%

15%

20%

% RevenueCapex

Stores & Shopping

Mall Expansion

Maintenance

IT Investment

Store & Shopping

Mall Remodeling

Logistics

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FINANCIAL HIGHLIGHTS

EBITDA Margin

SG&A *

EBITDA *

Total Income *

Gross Margin

Net Income *

IFRS 16 Recognized in 1Q19

IFRS 9 Recognized in 2018

Total Debt

Net Debt / EBITDA

10.9%

39.8%

18.5%

10.3%

10.3%

14.9% 1

16.6%

0.73x

(1) Flat vs. YA* YoY

2018

Page 20: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

1 Liverpool + Suburbia + Digital *Figures in Million MXP2 Liverpool + Suburbia **All figures without IFRS 163 Liverpool only.

19

RETAIL SALES 2

2Q19 8.7% increaseYTD 8.1% increase

REVENUES2Q2019 $35,663MYTD $63,133M

CAPEX$3,403MYTD

EBITDA MARGIN2Q19 30 bps decreaseYTD 30 bps decrease

LIVERPOOL AT A GLANCE

SSS 12Q19 6.8% increaseYTD 5.6% increase

EBITDA2Q2019 $5,212MYTD $7,718M

NPL´s2Q2019 5.6%10 bps vs. YA

CREDIT CARD3

46% of total retail sales

CARD HOLDERSMore than 5.3M

OPERATING CF$820MYTD

STORE OPENINGS2 Liverpool Stores 3 Suburbia Stores through 2019

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8.7% 7.1% 4.8% 6.9%

Department Stores

SSS

SSSSSSSuburbia

SSSLiverpool

Retail Sales

15%

10%

0%

5%

RETAIL SALESANTAD Departmental Stores 2Q19

15%

10%

0%

5%

8.1% 6.1% 5.1% 3.6% 5.3%

Department Stores

SSS

SSSTrafficLiverpool

AverageTicket

Liverpool

SSSSuburbia

SSSLiverpool

Retail Sales

15%

10%

0%

5%

15%

10%

0%

5%

2Q19

ANTAD Departmental Stores 2019 YTD2019 YTD

Liverpool & Suburbia

5.0%

2.5%1.0%

Page 22: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

Annual Growth:

Liverpool

Suburbia

TOTAL

2017 2018

5.8% 6.5%

10.6%

7.1%

22

4.6% (1)

(1) Starting in April ´17

SAME STORES SALES GROWTH

2019

6.1%

2.5%

5.6%

4.1%6.1% 6.8%

4Q173Q172Q171Q17

15%

10%

0%

5%

20%

-5%

Suburbia

Liverpool

5.1%5.9%

4Q193Q182Q181Q18 2Q191Q19

7.4%6.4%6.3%

4.9%

7.1%

4.7%7.3%3.2%

17.1%

11.4%

6.6%

11.5%

(0.5%)

5.0%

Quarter Growth:

Consistent growth above

ANTAD

ANTAD

Page 23: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

Millions

Initial balance of reserve

(+) New Reserves

(-) Write off

201820182019 Dif. %

4,014 3,086 3,086 29.1%

10.2%

7.3%

2nd Quarter YTD

Ending balance of reserve

2019

3,982

Dif. %

30.1%

1,431 1,280 2,029 2,236 11.8%

(809) (726) (1,475) (1,583) 11.4%

27.3% 4,636 3,640 3,6404,636 27.3%

23

CREDIT CARD DIVISION2Q2019

4.5%5.0%

4.5%

4Q173Q172Q171Q17

4%

3%

1%

2%

5%

0%

5.6% 5.1%

4Q183Q182Q181Q18 2Q191Q19

5.7%

4.5%

5.8%5.2% 5.6%

6%

10%

5%

-2.5%

0%

15%

20%

Preferred payment method

online and in B&M

NPL´s within company targets

Change vs. YANPLs

Page 24: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

3,000 3,400 3,500

2019 2020 2021 2022 2023 2024 2025 2026 2027

Local Bonds 144A Reg S

100.0%

Fixed

(3) Fully hedged in Pesos: principal + interest

By interest type:

14,546 (2)

3,948 (1)

(1) LIVEPOL24 144A Reg S US$300 million, fixed exchange rate 13.15 MxPs/USD (2) LIVEPOL26 144A Reg S US$750 million, fixed exchange rate 19.39 MxPs/USD

By Instrument:

By currency:

34.9%

65.1%

Local Bonds

144A Reg S

24

34.9%

65.1%

Pesos

Synthetic Pesos (3)

Leverage

Million Pesos (as of June 30th 2019)

Total Debt: Mx$28,394.1 (not including IFRS16)(Includes derivative instruments acquired for hedging purposes)

Average interest rate: 7.97% Average life: 6.5 years

DEBT STRUCTURE & MATURITY PROFILE

0.06x

1.0x

20142013

1.5

1.0

0

0.5

2.0

Net Debt/EBITDA

Debt/EBITDA

1.2x0.9x

2018201720162015 2Q192Q18

1.6x1.4x

1.8x1.6x

1.4x

0.6x

1.1x

0.4x0.7x

0.9x1.1x

0.8x

Page 25: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

$12,536 $13,024$14,870

$16,051

$18,350$20,237

$7,224 $7,71816.9% 16.1% 16.3% 16.0% 15.0% 14.9%

12.5% 12.2%6.0%

11.0%

16.0%

21.0%

26.0%

31.0%

36.0%

1,000

6,000

11,000

16,000

21,000

2013 2014 2015 2016 2017 2018 2018 Σ2Q 2019 Σ2Q

$6,506

$4,821

$8,652

$11,691 $11,650$12,453

$2,802 $2,5828.7%

5.9%

9.5%11.6%

9.5% 9.2%

4.8%4.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

2,000

4,000

6,000

8,000

10,000

12,000

2013 2014 2015 2016 2017 2018 2018 Σ2Q 2019 Σ2Q

Cash flow

%Revenue

$74,504$81,214

$91,293$100,442

$122,168

$135,535

$57,896 $63,133

2013 2014 2015 2016 2017 2018 2018 Σ2Q 2019 Σ2Q

Liverpool has been a consistent performer, delivering solid results throughout the years

Same store sales growth

6%7%

6%

Revenues(Ps $ in millions)

7% 8%

10%

EBITDA and EBITDA margin(Ps $ in millions)

Operating Cash flow(Ps $ in millions)

25

8%6%

Return on Invested Capital (ROIC)

11.10%

9.60%8.90%

9.40%8.60%

9.90%

-1.0%

1.0%

3.0%

5.0%

7.0%

9.0%

11.0%

13.0%

15.0%

2015 2016 2017 2018 2018 Σ2Q 2019 Σ2Q

FINANCIAL PERFORMANCE TRENDS

Page 26: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

• Financial statements• Growth history

26

Appendix

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INCOME STATEMENT2Q2019

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INCOME STATEMENT2019 YTD

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BALANCE SHEET2Q2019

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30

CASH FLOW

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0 1 2 48

15

26

36

43

5156

61

70

8590

99104 106

112 114

131136

128

123

131

137

1.4x1.7x

1.0x

1.8x

0.9x

1.4x

0.5x 0.6x0.9x

1.1x

0.6x0.4x

0.06x

0.9x 0.7x 0.8x

0

1

2

3

4

5

6

7

8

0

20

40

60

80

100

120

140

Liverpool Stores Suburbia Stores Net Debt/EBITDA

Historically, Liverpool has reinvested its profits to expand its operations (Number of Stores)(1)

Profitable growth and significant value creation through the development of a dense network of stores across Mexico and selected acquisitions.

Source: Company website and annual reports.(1) Includes Liverpool and Fábricas de Francia formats. Does not include Suburbia

1982 – Inaugurates its first stores

outside of Mexico City

1988 – Acquisition of Fábricas de

Francia, incorporating 5 more stores

1997 – Acquisition of Las Galas, a

department store chain with 7 outlets

1934 – First Liverpool department

store inaugurated in Mexico City

1962 – Second Liverpool opens in

Insurgentes, Mexico City

2013 – Reaches 100 department

stores

1998 – Acquisition of Salinas y

Rocha, allowing Liverpool to increase

its portfolio by 11 stores

1965 – Launches IPO in the Mexican

Stock Market

2017 – Liverpool buys 100% of

Suburbia with its 122 stores (April)

1980 – Liverpool begins to operate

the Perisur mall, being its first real

estate operation

1847 – J.B. Ebrard arrives to Mexico

City from France

31

COMPELLING STORY OF DISCIPLINEDGROWTH FOR THE LAST 170 YEARS

Page 32: September 2019 Strategy & 2Q19 Results · Shopping malls and department stores quickly adapted to the new trends Department stores remain as a destination point for consumers. In

Contact [email protected]

IR: www.elpuertodeliverpool.mxwww.liverpool.com.mx

Stock Information

Bolsa Mexicana de Valores (BMV): LIVEPOL