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Page 1: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point
Page 2: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

Presented by

Caryl A. SerbinPresident and Founder

Serbin Surgery Center Billing, LLCand

Becky Ziegler-OtisAdministrator

Ambulatory Surgical Centerof Stevens Point

Page 3: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Opened August 2006

• Multi-specialty

• Two operating rooms

• Medicare certified

• 100 cases/month average

• Clinic and ASC same site

Page 4: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Orthopedics

• Ophthalmology

• Pain Management

• Urology

• Podiatry

• General Surgery

• Plastic Surgery

Page 5: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Requested business officeevaluation* to determine if:

1) processes efficient

2) reimbursement optimized

3) meeting compliance guidelines

*evaluation of both clinical/business office were performed -this presentation reports only business office findings

Page 6: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point
Page 7: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

1) Processes• Using practice software

Recommend acquiring ASC software

• No CMS list of ASC covered servicesor matrix of insurance contractsRecommend providing both toscheduler and insurance verifier

• No up-front collectionsRecommend notifying patient of financial responsibility before DOS

Page 8: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

2) Reimbursement• Billing not up-to-date

Recommend hiring additional staff oroutsourcing

• Coding inaccuracies identifiedRecommend coding audit by certified coder – rebill where necessary

• Not following up on submitted claimsRecommend audit to determine timelyfiling, refunds, resubmission claims

Page 9: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

3) Compliance• Receptionist making patient contact calls

Recommend moving these calls toback desk for HIPAA reasons

• No notification to payor of OONRecommend notifying payor at timeof verification and again at billing

• No advance notification of financialpolicy to patientRecommend providing written policyprior to DOS via phone or brochure

Page 10: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Review fee schedule

• Contact insurance network torequest insurance contracts

• Changes in staffing tasks

• More separation betweenClinic and ASC

Page 11: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point
Page 12: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Revise fee schedule

• Request copies of payor contracts

• Outsource coding and billing

• Appoint new administrator

• Discontinue leasing employees

• Adopt business office recommendations

Page 13: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• No billing backlog

• Days in A/R average 38-44

• Increase in revenue per case

• Meeting compliance guidelines

Page 14: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

DAYS IN ACCOUNTS RECEIVABLE

0

20

40

60

80

100

120

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2007

2008

Page 15: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

Presented byBecky Ziegler-Otis

Administrator

Page 16: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point
Page 17: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Practice software not meeting allASC needs

• Billing outsourced to clinic billingstaff resulting in:- overwhelming volume- increase in errors due to lack of

ASC billing knowledge

• Revenue stream reduced to trickle

Page 18: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Days in A/R escalating

• Claim backlog growing

• Denial rate climbing

• Cost of staffing and supplies as a percentage of revenue continuingto increase

• Non-compliance concerns mounting

Page 19: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point
Page 20: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

1. Have center evaluated forefficiency and compliance

AFTER EVALUATION DECISIONS

• Outsource coding and billing

• Incorporate suggestions received from evaluation

Page 21: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Specializes in ASC billing

• Reputation within the industry

• Uses only certified coders

• Understands/follows current compliance regulations

• Has up-to-date programs for HIPAA, Red Flag and RAC audits

• Performs internal audits

• Fees based on productivity

• No off-shore outsourcing

Page 22: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Appointed separate ASC administrator

• Changed to ASC software

• Revised fee schedule

• Acquired copies of payor contracts

• Initiated use of bank lockbox

Page 23: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Created new insurance verification position

• Established process to collect co-pays

• Developed financial policies to handle self-pay patients, payment plans, financial hardship cases, etc.

• Made changes in business office task responsibilities

Page 24: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point
Page 25: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Outsourcing company uses experienced billing staff whose only tasks are coding and billing

• Eliminates billing calls to center

• Reduction in front office staff results in:- less payroll and benefits- less computers and desks- more space

Page 26: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Allows ASC staff to concentrate on other tasks

• No worries about billing staff coverage for vacations and employee turnover

• Decreased A/R dollars and days

• Regular revenue stream

• Reduced compliance concerns

• Daily interaction with billing company

• Allows ASC staff to concentrate on other tasks

• No worries about billing staff coverage for vacations and employee turnover

• Decreased A/R dollars and days

• Regular revenue stream

• Reduced compliance concerns

• Daily interaction with billing company

Page 27: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point
Page 28: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

1. Reactionary- “just get us through it all”

2. Educational / Informative- learning curve- details important to ongoing

survival

3. Advice / Consultative- payer input- compliance input- collaborative team

Page 29: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point
Page 30: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

• Teamwork

• Center focuses on clinical aspects

• Adding new physicians

• Increasing caseload

• Daily communication with billing company

• Billing company provides worry-free billing services

• Assists with business policies and procedures where applicable

Page 31: Serbin, Caryl Transform-Improve Reimb-Stevens Point-Becker ... · Serbin Surgery Center Billing, LLC and Becky Ziegler-Otis Administrator Ambulatory Surgical Center of Stevens Point

Caryl Serbin239-482-1777

[email protected]

Becky Otis715-345-0500

[email protected]