sergiobelletini branding deck v2

Sergio Belletini Senior Art Director/Senior Designer

323.309.3074

Branding Portfolio Deck

Sergio Belletini

First 5 California A government agency created to help underprivileged families better prepare their children for life through nutrition, physical activity and education.

TVPrint

Website

Mobile Ad

Digital Banners

Outdoor

Collateral

Community Outreach

Sergio Belletini

Southern California Gas Company Various collateral, print and the hugely successful “Call 811 before you dig” campaign highlights.

“Doing whatever it takes to make the lives of the

people we serve better, safer and more comfortable.”

There’s a certain responsibility that comes when so many people are depending on you to deliver safe, reliable natural gas. That’s why “Glad to be of service” is more than our slogan; it’s our promise to always embrace new technologies and to always make a difference in our community and the planet. It may sound like a big commitment, but to us, it’s all part of the job.

socalgas.com © 2013 Southern California Gas Company. All copyright and trademark rights reserved.

Doing what comes naturally.

Print and Digital Newsletter

Collateral

Print

8-Sheet

Pandora Takeover

Mobile Ad

Pole Banners (Gibson Amphitheater)

Cinema Video Ad

Sergio Belletini

LEXUS

Y O U A R E W H A T D R I V E S U S .

“Lexus is excited to be the first automotive company to partner with such an elite organization. This partnership with the WPO is a win-win relationship for our brand. Not only are we passionate about empowering people to make the world a better place, but by supporting WPO events and community involvement, Lexus will gain insights it can use to refine its dealership environment to appeal more to women while providing a superb overall guest experience.”

— Peggy Turner, Vice President, Lexus Owner Retention and Satisfaction

LEXUS IS PROUD TO BE THE FIRST CAR COMPANY

TO PARTNER WITH THE WPO.

LEXUS

Y O U A R E W H A T D R I V E S U S .

“Lexus is excited to be the first automotive company to partner with such an elite organization. This partnership with the WPO is a win-win relationship for our brand. Not only are we passionate about empowering people to make the world a better place, but by supporting WPO events and community involvement, Lexus will gain insights it can use to refine its dealership environment to appeal more to women while providing a superb overall guest experience.”

— Peggy Turner, Vice President, Lexus Owner Retention and Satisfaction

LEXUS IS PROUD TO BE THE FIRST CAR COMPANY

TO PARTNER WITH THE WPO.

The Lexus Diff erenceA B2B and B2C program created to give women more confi dence in a Lexus dealership and with the brand.

B2B Website

Social Media

Print

Sergio Belletini

LA Department of Public Health - RestaurantsHelping parents make healthier choices for their children in restaurants and at home.

Rail Cards

Mobile Pop Up Ad

Static Digital Banners

Sergio Belletini

LA Department of Public Health - Sugar Sweetened BeveragesEncourage parents to choose water over soda, juice or sports drinks that can lead to childhood obesity and type 2 diabetes.

Billboard

Bus Shelter

Rail Card

Digital Banners

Page Takeover

Sergio Belletini

Left untreated, syphilis can cause brain damage and permanent vision loss in less than a year.

Get a syphilis test every 6 months.

It’s curable. To find out more about the symptoms and where to get tested, go to

ReallyCheckYourself.org

CheCk YouRseLf.You can’t escape the night before.

LA Department of Public Health - MSM & WOCGroundbreaking STD-awareness campaigns that promoted testing without judging behavior, achieved a retention rate of 87%, earned outdoor PSA awards, and drove a staggering 900% increase in testing among at-risk demographics.

Billboard

8-Sheet

Bus Cards

Bus Kings

Zoom Board

Print

Nail SalonZoom Board

Bus Shelter

Sergio Belletini

LA Department of Mental Health - Profi les of HopeUsing testimonials to encourage people to seek help by erasing their shame and stigma.

Logo

Video Testimonial

Website

Print

Sergio Belletini

AIDS Healthcare FoundationLaunch campaign for AHF Pharmacy

TV

Guerilla

Print

Direct Mail

Not for profit healthcare

www.ahfpharmacy.orgAHF Pharmacy is an affiliate of AIDS Healthcare Foundation

* Receive a $25 AHF Pharmacy Gift Card when your transferred prescription is dispensed. The gift card cannot be used to pay for this purchase, but can be used like cash on future purchases (except for money orders or prepaid cards) at any AHF Pharmacy. Limit one gift card per customer visit. Law prohibits use of this offer by persons enrolled in, or for any prescriptions reimbursed by, any publicly (state, federal) funded healthcare programs (this includes programs such as Medicare and Medi-Cal). Gift cards cannot be used on any item reimbursable by public aid programs. Gift card is not transferable, and is not valid where prohibited by law. Offer is only good for prescriptions transferred from another non-AHF Pharmacy that have not been previously filled at any AHF Pharmacy. Offer expires: 07/15/2009

Get a

$25gift card when you transfer your prescription.*

AHF Pharmacy is part of AIDS Healthcare Foundation, the nation’s largest provider of HIV/AIDS medical care to people all over the world.

Get a $25 giftcard when you

transfer your prescription *

AHF PharmacyWe prescribe expertisewww.ahfpharmacy.orgAHF Pharmacy is an affiliate of AIDS Healthcare Foundation

All AHF Pharmacy pharmacists are experts in treating HIV/AIDS.

• We know the possible interactions of HIV meds with other medications

• 96¢ of every dollar AHF Pharmacy makes goes to the care and treatment of people living with HIV/AIDS

• We accept most insurance

• We offer free HIV testing

• We offer free and confidential delivery

NOW OP EN! Hollywood 6210 Sunset Blvd. 323-467-6811

West Hollywood 8212 Santa Monica Blvd. 323-654-0907

Downtown LA 1414 S. Grand Ave. Suite 400 213-741-5270

Hollywood 1300 N. Vermont Ave. Suite 407 323-661-0643

Westside Beverly Hills 99 N. La Cienega Blvd. Suite 200 310-854-2330

Sergio Belletini

WaterHeatedbytheSun.com - Go Solar California ProgramLaunch of solar thermal rebate program that signifi cantly outperformed client’s target metrics.

LogoTV

Transit

Collateral

Direct Mail

Digital - Rich Media pencil drop downWebsite

Print

Sergio Belletini

Black & White (Reversed out of Gray/tint of Black)

Symbol: White

company Name: Solid Black

tagline: Solid Black

Jonathan Louis Brand Guidelines | page 3

01-a

Logo

01. logoa. Primary: Vertical lock-up (centered)

Black & White

Symbol: 30% Tint of Black (Gray)

company Name: Solid Black

tagline: Solid Black

coloR

Symbol: JL Leaf Green*

company Name: JL Brown*

tagline: JL Brown*

*Please see section 02. Color on page 7 for complete color breakdown.

Symbol

Tagline

Company Name

Black & White (Reversed out of Solid Black)

Symbol: White

company Name: White

tagline: White

coloR (Reversed out of Jl leaf Green)

Symbol: White

company Name: JL Brown

tagline: JL Brown

FoNt

company Name: BBY Apex Light

tagline: Nobel Light


01-d

Logo

01. logod. logo usage with Photography

liGht/BRiGht iMaGeS

When using the Jonathan Louis Logo and Tagline over light or bright images,

the Corporate Color Combination (see page 8) of the Logo should be used.

In addition, the Logo and Tagline should be positioned in a section of the image

so they are clearly readable.

daRk/BuSy iMaGeS

When using the Jonathan Louis Logo and Tagline over dark or busy images,

the Logo should be reversed or print white. In addition, the Logo and Tagline

should be positioned in a section of the image so they are clearly readable.

iNcoRRect uSaGe

Using a partially reversed Logo over dark or busy images is not allowed.

The Logo must be completely reversed (prints all white).


02-b

CoLo

r

02. brand colorsb. color combinations

Jl coRPoRate

Jl BedRooM

Jl diNiNG

c. color tints

Color tints, ranging from 10 - 90%, are acceptable only with the JL Leaf Green brand color.

See below for other color tint usage.

20% 40% 60%

iNcoRRect uSaGe

Any percentage color tints of the JL Brown, Teal and Burgundy brand colors are

not allowed. These colors are to be used at solid 100% only.

+

+

+

20% 40% 60%

Green is the color of nature, prosperity

and wealth. It brings energy and life to

a room as people gather around the

Jonathan Louis line to socialize, work

and play.

The bedroom is a place to relax and

rejuvenate. The softer tones of the teal in

the color palette bring those soothing and

relaxing qualities into the Jonathan Louis

bedroom line.

Like a perfectly grilled steak, caramelized

on the outside, while tender and succulent

in the middle, the rich burgundy tones

make a great statement about the alluring

side of the Jonathan Louis line.

02-c

Jonathan LouisFurniture manufacturer launch materials.

SymbolSymbol

TaglineTagline

B2B Website

Collateral

Social Media

Style Guide

Print

Logo & Tagline

APPROACH 01:4 5/8” x 6 3/4” Open End Envelope

(shown below in actual size)

www.jonathanlouis.net

Swatch Cover (3 ”x 3” flat)

The swatch cover could be a square sticker, so staples are not involved. Half of the sticker is placed at the narrow edge of a 3” x 6” swatch sample, while the other half is folded under it. The finished piece is a 3” x 6” sample swatch

with a 3” x 1.5” label at one end. The back of the label has a fill-in form for the fabric’s name,

model number and content (100% cotton, etc.)

Your

sw

atch

sam

ples

hav

e ar

rive

d!

544 West 130th Street

Gardena, CA

90248

Fabric Name ..........................................................

Model Number .......................................................

Fabric Content ........................................................

4 5/8” x 6 3/4” (2 PMS colors, converted / bleed)

(2 PMS colors)

Toni VivianFraser Communications1631 Pontius AveLos Angeles, CA 90025

Your

sw

atch

sam

ples

hav

e ar

rive

d!


Gardena, CA

90248 Toni VivianFraser Communications1631 Pontius AveLos Angeles, CA 90025

shown: alternate version (not in actual size)

2 PMS colors, not converted / no bleed

APPROACH 01:4 5/8” x 6 3/4” Open End Envelope

(shown below in actual size)

www.jonathanlouis.net

Swatch Cover (3 ”x 3” flat)

The swatch cover could be a square sticker, so staples are not involved. Half of the sticker is placed at the narrow edge of a 3” x 6” swatch sample, while the other half is folded under it. The finished piece is a 3” x 6” sample swatch

with a 3” x 1.5” label at one end. The back of the label has a fill-in form for the fabric’s name,

model number and content (100% cotton, etc.)Yo

ur s

wat

ch s

ampl

es h

ave

arri

ved!


Gardena, CA

90248

Fabric Name ..........................................................

Model Number .......................................................

Fabric Content ........................................................

4 5/8” x 6 3/4” (2 PMS colors, converted / bleed)

(2 PMS colors)

Toni VivianFraser Communications1631 Pontius AveLos Angeles, CA 90025

Your

sw

atch

sam

ples

hav

e ar

rive

d!


Gardena, CA

90248 Toni VivianFraser Communications1631 Pontius AveLos Angeles, CA 90025

shown: alternate version (not in actual size)

2 PMS colors, not converted / no bleed

Sergio Belletini

HOURS OF OPERATION:

FALL, WINTER, & SPRING QUARTER:

Monday-Thursday 8am – 6:30pmFriday 9am – 6:30pmWalk-in Urgent Care 3pm – 6:30pm

WINTER, SPRING, & SUMMER BREAK:

Monday–Thursday 8am – 4:30pmFriday 9am – 4:30pm

The Ashe Center is closed all nights, weekends, and university holidays.

When The Ashe Center is closed, all registered UCLA students may contact the 24/7 Nurseline for advice and information from a registered nurse at (877) 351-3457.

SERVICES

Primary CareWomen’s HealthImmunizationsTravel ClinicLaboratoryOptometryPharmacy Physical TherapyOccupational TherapyRadiologySpecialty ClinicsAcupunctureChair MassageUrgent Care

All registered UCLA students can access services at The Ashe Center. Please see the Fees Flyer on the Ashe website for pricing details. All charges are billed directly to students’ BruinBill accounts.

ASHE PRIMARY CARE PROVIDERS

All UCLA students have their own Primary Care Provider (PCP) to coordinate all of their health care needs. Every PCP is a physician or nurse practitioner who can offer preventative care, health education, and manage all primary care concerns.

To learn more about Ashe PCPs, visit the Services page of the Ashe website, and click on Primary Care Providers. Students can communicate with their PCP for anything related to their health by signing in to the online Patient Portal and sending him/her a secure message.

The Ashe Center is committed to helping students “shine, inside and out.” From eating well and staying active to managing stress, The Ashe Center also focuses on student well-being by offering ongoing wellness workshops and “Student Health 101,” a monthly interactive online magazine.

MEDICAL EMERGENCY

LIFE-THREATENING EMERGENCY

Go to the nearest hospital emergency department. Ronald Reagan UCLA Medical Center Emergency Room can be reached at (310) 825-2111. If an ambulance is needed, call 911 or campus UCPD at (310) 825-1491.

URGENT MEDICAL CONCERN

When The Ashe Center is open, visit the 1st Floor for Urgent Care. When The Ashe Center is closed, call the 24/7 Nurseline and/or visit a local urgent care center (listed on the Ashe website).

URGENT MENTAL HEALTH CONCERN

Contact Counseling and Pyschological Services (CAPS) for 24/7 access to a crisis counselor at (310) 825-0768.

2012–13RESOURCE GUIDE

www.studenthealth.ucla.edu inside/out

The Ashe Center | Student Health and Wellness

LOCATION:

221 Westwood PlazaLos Angeles, CA 90095Bruin Plaza: Across from Ackerman Union,next to the Wooden Center

Main Phone: (310) 825-4073

Website: www.studenthealth.ucla.edu

SCHEDULE AN APPOINTMENT

ONLINE: www.studenthealth.ucla.eduBY PHONE: (310) 825-4073, option 1, 1IN PERSON: 1st Floor Scheduling Station

UC SHIP COMPONENTS

• Anthem Blue Cross Medical• Blue View Vision Care• Delta Dental• UCLA Counseling and Psychological

Services (CAPS)• UCLA Neuropsychiatric Behavioral

Health Services (BHS)

Visit www.ucop.edu/ucship for plan details.

HOW TO WAIVE UC SHIP COVERAGE

• Students who have comparable health insurance and want to waive enrollment in UC SHIP for the academic year must fi le an online UC SHIP waiver application before the fee payment deadline.

• Please visit the insurance page on the Ashe website to complete the waiver application and view the waiver deadline dates.

BRUINCARE

Students who waive UC SHIP have the option of purchasing prepaid access to Ashe core servicesfor only $50 per quarter or $75 per semester. With BruinCare, students receive unlimited access to:

• Ashe primary care visits* • Core laboratory tests • Core X-rays not requiring specialized equipment

BruinCare can be purchased when submitting the UC SHIP waiver application.

*Please visit the Insurance page on the Ashe website for exceptions and details.

MANDATORY HEPATITIS B REQUIREMENT

Incoming UCLA students who are under the age of 19 are required to provide proof of immunity to Hepatitis B prior to enrollment.

1. An online questionnaire must be completed on the Ashe website prior to enrollment in fi rst term at UCLA.

2. There are four ways to satisfy the requirement: a. Completing the Hepatitis B immunization series (3 shots administered over 6 months) b. A positive Hepatitis B Surface Antibody titer that indicates immunity to Hepatitis B c. A medical condition that prevents immunization d. A statement of non-belief in immunizations

Please note: Sending in paper copies of immunization records is NOT a way to satisfy the requirement.

UC STUDENT HEALTH INSURANCE PLAN (UC SHIP)

Health insurance is mandatory for all registered UCLA students and is a condition of enrollment.

UC SHIP 2012-2013 FEES PER QUARTER FEES PER SEMESTER ANNUAL FEE

Undergraduate –Basic without Dental $439.34 N/A $1,318.01

Undergraduate –With Dental Buy Up

$534.13 ($439.34 + $94.79) N/A $1,602.39

Graduate $747.65 $1,121.47 $2,242.94

The Ashe Center is a Department of Student Affairs

Patient Name:

Primary Care Provider (PCP):

The Ashe Center - UCLA Student Health and Wellness

Style Guide

Collateral

Outdoor Banner

Logo Exploration

APPROACH 01Original Burst Idea

insideout

Box #951703 Campus Code 170306L.A., CA 90095-1703

Lynne Fukumoto, R.N., F.N.P.Family Nurse PractitionerWomen’s Health/Primary CareVoiceMail: 310-794-5621Appts: 310-825-4073 Fax: 310-267-1999Mssg me at: www.studenthealth.ucla.edu insideout

Business Card Front Business Card Back

insideout inside.out.

Black & White Color A Color B

inside/e/e out/out/

The Ashe Center | Student Health and Wellness GRAPHICS STANDARDS MANUAL

Graphic Standards Manual | Shine Inside/Out

BrANdiNG ELEmENTsHeADer BAr cOLOr cOMBInATIOnS.In the Header Bar, the burst always appears in ucLA gold. The bar may appear in ucLA Blue or any secondary color.

DOWnLOAD:Assembled Header Bars are available for download in pMS, cMYk, rgB + HeX color formats.


ucLA Logotype inside “Live Area”.

center point of “A” in logotype is at center with “Burst ray”.

“Shift-right Arrow” equal to “10” clicks/nudges.

Inside of burst and height of bar are same size.

NOTE: Downloadable Header Bar and Burst sets available in pMS, cMYk, rgB and HeX #.

caslon 540 LT Std

5


shiNE siGNATurEDiagrammed here you will find element alignments, spacing and relative sizes for a business card (3.5”w x 2.0” h). The point size specifications demonstrate both line spacing, leading and title size relationships.

inside/e/e out/out/

OVerALL fInISH SIZe: 3.5”w x 2.0”hLIVe: 3.25”w x 1.6875”hDouble sided

LOgO LOckupLogo should sit in the lower right hand side of the margin, at:1.4” w X 0.71” h

caslon 540 LT Std, roman:7 pt./9 pt. leading, ucLA Blue

caslon 540 LT Std, roman:7 pt./9 pt. leading, Blk


Lynne Fukumoto, R.N., F.N.P.Family Nurse PractitionerWomen’s Health/Primary CareVoiceMail: 310-794-5621Appts: 310-825-4073 Fax: 310-267-1999Mssg me at: www.studenthealth.ucla.edu

Burst is always in upper Left corner.SIZe: 0.3923 in.

LOgO LOck-up reference:ucLA graphic Standards Manual

Second edition, page 16

caslon 540 LT Std, roman:9 pt./9 pt. leading, ucLA Blue

TYpe cALL OuTS

caslon 540 LT Std, Italic:9 pt./10 pt. leading, Blk

caslon 540 LT Std, roman:7 pt./9 pt. leading, Blk

1.4”

0.71”

13


imAGEry OvErviEwThe use of diversity (ethnicity, gender and age) — as well as imagery (style, content and composition) play a major role in conveying the Shine brand personality.

Our images are always optimistic, active, direct, real and engaging.

peOpLe AnD LIfeSTYLeSpeople’s expressions should appearcandid and spontaneous, with a senseof optimism. Look for images thatcapture interesting personalities and people interacting with others andwith their environments.

17


COmBiNiNG ThE ELEmENTs

inside/e/e out/out/


By carefully orchestrating our core brand elements—including our logo, corporate signature, typography, color palette and imagery—we create a seamless and consistent brand expression across all touch points.

VInYL SIgnAge: 14’ w x 3’ h | 1” = 1’ scale

18

APPROACH 02Abstract Flame

insideout



Business Card Front Business Card Back

insideout

insideout inside.out.


insideout

APPROACH 03Rays

insideout


insideout

Business Card Back



Business Card Front

inside.out.

insideout

insideout

APPROACH 04Light/Flower/Blossom



Business Card Front Business Card Back B

insideout

insideout

Business Card Back A

inside.out.


Sergio Belletini

Tradecraft - Book PublisherLogo Identity Exploration

Tradecraft Logo ExplorationApproach 03

TcTRADECRAFT


TRADECRAFT


TRADECRAFT


TRADECRAFT

Sergio Belletini

Cut to the Content - Talent Resource CompanyLogo Identity Exploration

C U T T O T H E C O N T E N T

CUT TO THE CONTENT

C U T T O T H E C O N T E N T

CCCCCCCCCCCCCCCCCCCCCCCCC

Sergio Belletini

N E S TKathy Fisher2297 Queensberry RoadPasadena CA 91104310.200.5423fisherfamily@sbcglobal.netnestdesigninteriors.com

Interior Design

Nest Logo Design | Concept One | Business Card

F R O N T B A C K

Nest Logo Design | Concept Three | Business Card

Kathy Fisher2297 Queensberry Road

Pasadena CA 91104310.200.5423

[email protected]

INTERIOR DESIGN AND CONSULTING

N E S T

F R O N T B A C K

FRONT: Letter pressBACK: Full bleed

Nest Logo Design | Concept Three | Business Card


Pasadena CA 91104310.200.5423

[email protected]

INTERIOR DESIGN AND CONSULTING

N E S T

F R O N T B A C K


N E S T

Nest Logo Design | Concept Two | Business Card

FRONT: Gold foil stampBACK: Full bleed

EDGE: Gold


Pasadena CA 91104310.200.5423

[email protected]

I N T E R I O R D E S I G N

F R O N T B A C K

N E S T

Nest Logo Design | Concept Two | Business Card

FRONT: Gold foil stampBACK: Full bleed

EDGE: Gold


Pasadena CA 91104310.200.5423

[email protected]

I N T E R I O R D E S I G N

F R O N T B A C K

N E S T

Nest Logo Design | Concept Five | Business Card

F R O N T B A C K

Kathy Fisher2297 Queensberry RoadPasadena CA 91104310.200.5423fisherfamily@sbcglobal.netnestdesigninteriors.com

INTERIOR DESIGN


EDGE: Silver

N E S T

Nest Logo Design | Concept Five | Business Card

F R O N T B A C K

Kathy Fisher2297 Queensberry RoadPasadena CA 91104310.200.5423fisherfamily@sbcglobal.netnestdesigninteriors.com

INTERIOR DESIGN


EDGE: Silver

Nest - Interior DesignLogo Identity Exploration

Sergio Belletini

Anthem Blue Cross - Women’s Care and Wellness Project Brochure

Program Logo Exploration

7

Pr v i deh e a lt h y W o m e n. h e a lt h i e r W o r l d.

from

9

from

half a skyhealthy Women. healthier World.

10

half a skymother. daughter. SiSter. all.

from

project

14

Women. Wellness. World.from

19

from

PRojEctconnect KEEPING WOMEN HEALTHY. CREATING A BETTER WORLD.

Sergio Belletini

Oakwood - Global Living Solutions Brochure

sergiobelletini branding deck v2

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