serious about social?
TRANSCRIPT
Are you serious about social?
We wanted to see how
responsive the UK’s top
retailers were on social channels.
Click next to find out
Social media is exploding
4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook
But most are just shouting
They aren’t listening…
…or engaging
We asked each of the 25 retailers a question on Facebook and Twitter…
On Facebook, 50% of questions posted on retailers’ walls were
left unanswered
It was worse on Twitter with 75% failing to reply
And when we posted a negative comment, the response was even worse…
…with 89% of negative comments on Facebook
ignored
Flickr credits
• Explosion - http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/
• Shouting - http://www.flickr.com/photos/maguisso/2385382456/sizes/o/in/photostream/
• Listening - http://www.flickr.com/photos/pinksherbet/3716439453/sizes/l/in/photostream/
• Engaging - http://www.flickr.com/photos/weltbild-schweiz/5201206285/sizes/l/in/photostream/
• Fingers in ears -http://www.flickr.com/photos/lachlanhardy/2367774564/sizes/l/in/photostream/
• Wasteland -http://www.flickr.com/photos/denisdefreyne/2496959629/sizes/l/in/photostream/
• Upset - http://www.flickr.com/photos/31878512@N06/4936949011/sizes/l/in/photostream/
• Out of office - http://www.flickr.com/photos/dnorman/5557714724/sizes/l/in/photostream/