sertifikasi halal indonesia
TRANSCRIPT
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MARKETING of HALAL
PRODUCTS
in
INDONESIA
International Halal Summit 2014, Manila
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Indonesia: a huge halal food market
Globally, 1.2 to 1.57 bio Muslims populate the world, 60% of them live in Asian countries such as Malaysia, Indonesia, Pakistan and Bangladesh.
Indonesia is the world’s largest Muslim population with approximately 88% of its 252 mio country population
Promising Halal Market
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Source: Economist Intelligent Unit (EIU), ATKearney
Indonesia: Huge halal food market
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Indonesia: Huge halal food market
Source: World Halal Forum *GCC: Saudi Arabia, UAE, Bahrain, Kuwait, Oman, Qatar
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HIJABERS: OPEN MIND, FASHIONABLE, TECHY Growth of
sharia hotels serving halal
foods
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The rise of halal cosmetics
Halal resto Become
trend
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Only 13,136 products (8.4%) have halal
certificate, from all 155,774 products
distributed in Indonesia
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Country Rules
Consumer Producer
HALAL AWARENESS
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Marketing
Halal
Strategies
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1.
Halal Regulation
Government control the Halal Certification process, include isued Halal Certificate and logo
Open other Halal Certificatier that approved by Government
MUI give fatwa only
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Agencies related to halal food
Indonesia Council of Ulama (MUI)
- The Assessment Institute for Foods, Drugs, and Cosmetics (LPPOM)
- “Fatwa” Commission National Agency for Drug and Food
Control (BPPOM):
- For processed packaged foods
Department of Agriculture:
- For primary meat and poultry ard
The HOT label!!!
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website www 2.
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Mobile Apps for moslem
youth
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3. Community
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Hijabers revolution help drive
halal market
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Halal Corner Community
Followers meeting
Founded on
December 4, 2011
10 branches
in Indonesia
1 contributor in Madina
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Halal Corner Raising
Market Drive
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Activities 1. Training 2. Coaching For Micro Business
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Activities
Public Seminar
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Activities
Edu Halal Class
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