service creation & mgmt system product overview

Starvision Multimedia - 21/04/23 - 2Confidential

Service Creation & Mgmt System

Product Overview


What is Starvision’s SCMS?

Media OnDemand

MultimediaConferencing

ScheduledConnectivity

Complex Call Services

PartitionsFCAPSDisaster Recovery

A sophisticated TINA based software system which enables service providers to rapidly create and deploy differentiated, value added services on their broadband packet network(s)

Multiple Services


Features

Provides Managed and Controlled Services for all Stakeholders.

• Conference services -quad-split, full continuous view, multicast, broadcast • Session services - conductorship, local and remote device control, help• Resource management services - CUGs, WEB scheduling• Circuit Mgmt services - SVC proxy, soft PVCs, SNMP• FCAPS services - Fault, Configuration, Accounting, Performance, Security

all accessible through SNMP or a WEB interface,remote configuration and management of all devices

Results in services that are :• reliable, secure, robust, flexible, scaleable, portable, billable• transport network independent

• network connected, 19” rackmounted SUN server(s)• TINA-C based, object-oriented services software


Benefits of TINA

TINA• Service Provider Centric• value-added network

services• intelligence distributed in

network devices, IN-like• managed services• high reliability &

availability• economies of scale• universal access

Traditional Approach• End User Centric• basic network services• intelligence distributed in

user terminal devices• unmanaged services• low reliability &

availability• potentially expensive for

small users


SCMS

Architecture


MCUsGWIWU

networks CODEC

SNMPMIB

Net Mngrs

EdgeDevices

accesssystems

1. SCMS

value-addedservice business

Distributed Software Architecture (O-O, Corba)

resource controladapters

ATMnetwork

VisualServices

CustServMngr

VODsvcs

CMsvcs

CM, Auth, Security, BW mngmnt, WEB I/Fcore serviceplatform

TDMnetwork

IPnetwork


MCUIWUGW

UNI CODEC SNMPMIB

Net Mngrs

EdgeDevice xDSL

Visual Service System

value-addedservices

DPE (O-O, Corba)

resource controladapters

ATMnetwork

multipointCall

VODsvcs

CM, Auth, Security, BW mngmnt, WEB I/Fcore serviceplatform

TDMnetwork

IPnetwork

Pt-PtCall

Confscheduler


SCMS

Features


SCMS Service Features• Base Platform Features

• Videoconferencing VPN/CUG • Service Federation• Generic Scheduling, User Authentication, Security

• Conferencing Service Packages• Pt-Pt, Quad Split/Collage. Continuous View, Broadcast• T.120 Data Conferencing• Media Library, Media Store (futures)• Adjuct processor/hardware assist (DMF=GW/MCU)

• Other Service Packages (future)• disaster recovery, TDM connection services,

• Adapters• NNC 36150, Optivision, AGCS, MF, DMF, QS, SVC, others


R2.0• New TINA-C-based architecture

• Starvision's second generation SCMS.

• New DPE environment • New embedded database

• serving all components of the SCMS, • implemented using a commercially available database package• Oracle 8.0 has been selected as the database.

• NEBS-certified Unix platform


R2.0• Enhanced Scheduler

• Starvision-developed • for creation of both immediate and future session types• improved narrowband gateway support• Non-Interactive Broadcast session type. • a web-based user interface


Partitioning• Enhanced Partitioning

• 4 partition levels supported • network operator• service provider• customer• customer site

• Allows CUGs• shared & dedicated resources

– (MFs, Gateways…)


R2.0

• Enhanced Narrowband Topology:

• A more complete H.320 narrowband gateway capability, including dialing-out support of codecs connected to the Media Forum 36150.

• A Non-Interactive Broadcast session type• using network multicast, for Qs, IP, and SVC networks, up to 32

sites• Media Forum not required


R2.0

• Increased System Capacities

• # of Scheduler user ids supported = 1000.• # conferencing terminals = 600.• # Media Forums supported = 100.• # simultaneous Scheduler web clients supported = 100.• # simultaneous Configuration+ web clients supported = 10.• # simultaneous Service Manager web clients supported = 10.


R2.0• Increased Session Capacities

• # concurrent communications sessions supported = 200.

• Increased Participant Capacities• AMF Support for up to 8 Ports

• broadband plus narrowband

• Up to 32 sites recieving broadcast from main site


R2.0

• New User Interfaces

• Service Manager web-based GUI • Scheduler web-based GUI • Configuration+ web-based GUI• (LaunchPad remains Windows 95 GUI)


R2.0

• Enhanced DIRECTORY SERVICES

• Directory entries for each managed entity

• partitions• users• terminals• Media Forums• Media Gateways• QOS list entries


R2.0

• Enhanced FCAPS• Reports• Logs (History Records)• Security Management• Configuration Management• Accounting Management• Performance Management• Fault Management• Backups & Restores


R2.1

• Narrowband H.321Support• Generic Connection Management• Bandwidth scheduling• Advanced NOC Features• Advanced DMF Capabilities


Visual Services Integration

Service Control and ManagementSystem (SCMS)

End-UserApplication

MCU/IWU/GW

xDSL/LMDSaccess

ATMCore

End-UserApplication

WEB service Interface WEB service Interface

NBH.320/H.321

MPEG 2BBlegacy

End-UserApplication

WEB WEB

MMConf

MMstore

MMMsg

IP/native IP/native

End-UserApplication


V.35 (Video/Audio)

Ethernet (T.120, Scheduler IP) 3Com S310/S330

SCMS with Proxy SVCStarvision PC with Zydacron PC Codec

(or any other H.320 terminal)

ATMT1/ATMMux

LP/Sched PVCSVC PVC

Starvision on T1/ATM


Core ATMSwitches

SVC message over VC5

SVC messageover PVC conn

EN/video

T3/OC3

OC3 mm

ATMEdge Switch

EN/video

SVC messagelooped back on to VC5

SVC signalling stack

ATMEdge Switch SVC for MPEG II video/audio

SVC messageover PVC conn

SVC messagelooped back on to VC5

Proxy SVCs

• UNI physical interface• standard call setups• no stacks in terminals• no tariffs required• requires SVC capable core switches

SCMS


SVC Interoperability Fore Systems ASX-200BX (Release

4.1.1, Release 5.3)Ascend CBX 500 (Release 2.0.0.0)Siemens/Newbridge MainstreetXpress 36170 (Release

2.1, Release 2.3)3Com PathBuilder S36170

(Release 2.1, Release 2.3)3Com CoreBuilder 7000 (Release 3.5.5)Siemens/Newbridge MainstreetXpress 36150 (Release

3.x Release 4.x)Newbridge ESR (Release 2.1)


QOS

• selection by user or automatic with application• up to 32 levels, can be labeled by service provider• config’d by service provider into CODEC and network QOS params• control by SCMS, set up CODEC, set up network circuits• guaranteed by network equipment at each switching point• today automatic QOS, bandwidth only, through Net Mngr• by 1999 automatic QOS bandwidth, framing, rates, for all services

Media Forum

SCMS

QOS set in sched

MPEG 2CODEC

StarED

QOS to network

QOS to CODEC

QOS to MF


Quad-Split View

• Quad-Split View• Monitor is located in the front of the classroom so that the

students can view the three remote sites, the teacher, and themselves

• Only requires one monitor• Requires much less bandwidth, quality of video remains, but

introduces some minor latency in video


ATM Network

170

170

170

170Starvision

MediaFORUM

46020 StarvisionSCMS

Site 2

Site 3

Site n

...Site 1

DS

3/O

C3

MPEG2 Encode

MPEG2 Decode

Ethernet

Audio/VideoSwitch

StarvisionTerminal

Site 2

Site 3 Site 4

Site 1

Local Monitor Remote Monitor

Camera1 Camera2Document

CameraVCR


Full Continuous View

• Full Continuous View• Each classroom receives a full video signal from each of the

other classrooms• Requires more bandwidth, codecs and more TV monitors, but

maximizes the quality of the signal and best emulates the true classroom experience


ATM Network

170

170

170

170

46020 StarvisionSCMS

Site 2

Site 3

Site n

...Site 1

DS

3/O

C3

MPEG2 Encode

MPEG2 Decode

Ethernet

Audio/VideoSwitch

StarvisionTerminal

Local

Camera1 Camera2Document

CameraVCR

MPEG2 Decode

MPEG2 Decode

Remote Site 1

Remote Site 2

Remote Site 3


Summary ofthe Challenges

• enter markets for ATM services today, e.g. powerful video services

• rapidly, flexibly offer any new broadband-based services tomorrow

• rapidly, flexibly intergrate usage of new services into customer care and billing

• offer its customers easy-to-use applications (e.g. MS Windows, WEB-based) to use new services

• offer its customers complete, end-to-end solutions

StarvisionSolutions

Broadband video services today!• SCMS, “Star” apps, Media Forum

SCMS’s CORBA/TINA services platform

Interface SCMS to CORBA/TINA compliant cust. care/billing apps.

PC-based video apps today!• StarCORP, StarED, StarMED

Starvision can deliver end-to-end solutions for video services today!


SCMS Positioning info


Service Provider: Key Messages• Executive Level:

• value added services: higher margin, differentiated from competitors• lever investment in broadband infrastructure• Business case: multiservice approach = multiple revenue streams

• Management Level:• accelerate advanced service development and deployment• reduced operational costs of new services• multi-service/multi-access/multi-vendor=flexibility to adapt

• Operations Level:• platform delivers telco reliability and scalability = peace of mind• centralized, comprehensive management of value added services• less time, resources and headaches for deployment and troubleshooting• minimizes learning curve and service expertise requirements of staff


Value Proposition: Incumbents• SCMS allows you to leverage the broadband

packet based network you already have to rapidly create new, profitable services and revenue streams

• SCMS allows you to deliver these services in record time and with fewer resources

• SCMS gives you essential tools to manage value added services and service bundles in an increasingly competitive market


Incumbent Service Providers• Examples:

• IXCs, RBOCs, PTTs, ...

• Starvisions products offer… A TINA-C based services infrastructure capable of

supporting multiple value added services on their broadband network

carrier class tools to capitalize on the rapidly growing multimedia conferencing services market

end-to-end solutions for key vertical markets sophisticated provisioning, fault and management

capabilties for visual services elegant interworking and management of existing

visual services


Value Proposition: Emerging Service Providers

• SCMS allows you to rapidly deploy advanced broadband services which can be used as a revenue generator and differentiator from the incumbent(s)

• SCMS offers then a single infrastructure for all their broadband value added services

• SCMS minimizes the operational costs of deploying and managing advanced broadband services


Emerging Service Providers• Examples:

• CLECs, ISPs, LMDS Licensees, Utilities, ...

• Starvision’s products offer... tools to differentiate themselves from incumbents tools which minimize cost of deploying and managing new

value added services infrastructure capable of supporting multiple value added

services sexy marketing tools to increase media and customer

awareness

service creation & mgmt system product overview

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