service design course: intro (vikmb32)
DESCRIPTION
Introductory meeting for Service Design Course at KISK Masaryk University in Brno. The course is taught in Spring 2014.TRANSCRIPT
Service DesignIntroService Design Course
VIKMB32
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How Did the Reading Go?
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What is needed to come up withservice like this?
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Why are youhere?
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Course Structure1. Why Services?
2. Methods and Thinking
3. Business
4. Digital Services
5. Customers Service
6. Overdelivery
THE BASICS
THE EXTRAS
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Can‘t teach you to be a pilot. But can you helpdecide if you like flying.
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Assessment1. Innovation Report or an Opinion Paper
30 April 2014 @ 10 AM
40 %
1. Do all industries provide services now?
2. How do you expect postal services in the Czech Republic to develop in the next 10 years?
3. What are the major strengths and weaknesses of public services in the Czech Republic from the CX perspective?
4. How does technology influence services?
5. One thing the NGOs need to improve their services
2. Tandem Project (Pres + Report)
11 or 18 June 2014
40 %
Innovation of a real service
Recommendations and draft designs
Client presentation
3. Book Presentation
and Lecture Engagement
20 %
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CommunicationHigh standards of communication are expected.
My mobile 602 412 089
My email [email protected]
Please allow me up to two days to respond.
All information (lectures, dates, homework) will be available at my blog at adamhazdra.blogspot.cz.
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I need your helpPhotographer
Someone who will document all wewill do starting next week.
Mr/Ms Feedback
Someone who will speak on behalfof the class and communicatefeedback, ideas, suggesstions etc.
Blogger (Optional)
Someone who will set up a blog and track our progress for futurestudents and others.
Please note: No benefits will be derived fromhaving one of the functions. But it will help a lot ;)
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Book a few Dates12 May 2014 (The whole day)
We will do a field trip
Location will be disclosed later
30 May 2014 (Evening)
Networking with lecturers and partners
Bar, který neexistuje
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Until Next Time1) Please bring an A3 depicting all brands that create your everyday life. (Tip: Try writing down all brands you use during one day.)
2) Please read one of the following books. (Tip: Make sure to google „Experience Economy“ at least.)
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Next MeetingBrno Philharmonic
Komenského náměstí 534/8
Wednesday 19 February 2014
12:15 – 15:30
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