service design techniques presentation at cetis10 conference

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Service Design Techniques Dr Qin Han www.designgeneralist.com Image credit: h7p://www.flickr.com/photos/zilverpics/5114235118/

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this is the presentation I gave at the Service Design for Higher Education session at CETIS10 Conference.I introduced a basic design process (very simplified version to get everyone's head around it quickly) and some techniques used in Service Design such as persona, user journey mapping, and service blueprint. The presentation is followed by a workshop exercise I designed for Higher Education stakeholders, using three student persona as the starting point for them to map out student experience and to understand how they as institution can support it.

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Page 1: Service design techniques presentation at CETIS10 Conference

Service Design Techniques Dr  Qin  Han  www.designgeneralist.com  

Image  credit:  h7p://www.flickr.com/photos/zilverpics/5114235118/  

Page 2: Service design techniques presentation at CETIS10 Conference

It’s all about people…

Image  credit:  www.livework.co.uk  

Page 3: Service design techniques presentation at CETIS10 Conference

Bring people together…

Page 4: Service design techniques presentation at CETIS10 Conference

Understand service user…  Who  are  they  ?  

Image  credit  h7p://www.flickr.com/photos/zilverpics/3214597315/  

Page 5: Service design techniques presentation at CETIS10 Conference

Understand service user…  What  is  their  experience?  

Page 6: Service design techniques presentation at CETIS10 Conference

Understand service user…  How  is  the  service  delivered?  

Image  credit  h7p://  h7p://www.flickr.com/photos/rufflemuffin/4854012493/in/set-­‐72157624639388940/  

Page 7: Service design techniques presentation at CETIS10 Conference

A flavour of Service Design…