service marketig ppt

7/31/2019 Service Marketig Ppt

1/24

Click to edit Master subtitle style

5/15/12

Entertainment

andMedia

TeamSangeetaSapnaRounakShaikSamad


2/24

5/15/12

Introduction

The entertainmentindustry increasesalong with the

countrys economy. Television , film, radio

industries plays a

major role. Change in Indian

culture is spending

more on these factors.


3/24

5/15/12

DEFINITION

Companies that provide,operate, or engage inamusements and attractions,entertainment exhibitions,ticket sales and also those

involved in providingentertainment through radio,television, films and theatre.


4/24

5/15/12


5/24

5/15/12

Film Industry

The first Indian film wasreleased in the year 1898.

In the 20th century, Indiancinema found its marketabout more than 90countries in the world.

Indian film industry hasgone up to 5 billion USdollars in the year 2010.


6/24

5/15/12

Radio Industry:

This is the oldestone in India.

From 2005 onwardsforeign investmentswere made andgrowth factor

increased randomly. The concepts like

satellite, internet

and community


7/24

5/15/12

TelevisionIndustry:

Television is the majorsegment ofentertainment industry in

India.

It started its operationsin early 1980s.

Later in 1990s cableindustry started.

In 1992 governmentliberated its markets


8/24

5/15/12

Music industry

The Indian music industryhas been affected bypiracy and had been

showing a very slowgrowth in the industry .

Mobile music and

licensed digitaldistribution have helped torecover the music industryall over the world.


9/24

5/15/12

Strategic MediaManagement &

Planning


10/24

5/15/12

The most innovative and highly creative advertisingin the world can fail if its presented to the wrongaudience, or if its presented at the wrong time, or if

its presented in the wrong place. The mediadepartment is responsible for placing advertisingwhere it will reach the right people at the right timeand in the place...and do so in a cost-effective way.


11/24

5/15/12

The Blair WitchProject


12/24

5/15/12


13/24

5/15/12

Case Study

A Mock Documentarymovie

Production budget35000$,

Total Revenue 250million $


14/24

5/15/12

7Ps


15/24

5/15/12

Product

The Blair Witch Project

Movie


16/24

5/15/12

Place Internet

TV

Film Festivals


17/24

5/15/12

Promotions Putting

Missingpersonposters.

Online Blog Online

trailers


18/24

5/15/12

Success'sKey

Creation

ofmodern

Hoax


19/24

5/15/12

People

Promotion Media

Productions Audience


20/24

5/15/12

Price


21/24

5/15/12

Physical

Evidence


22/24

5/15/12

Process


23/24

5/15/12

Due to the variouscompetition in the

entertainment industry ithas become important todevelop the new

innovative concept inmarketing to attract theaudience to the theaters.

Conclusion


24/24

5/15/12

THANK YOU

service marketig ppt

Documents