service marketing build operate transfer
DESCRIPTION
Service Marketing in the Build Operate Transfer Industry in India.TRANSCRIPT
![Page 1: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/1.jpg)
B. O. T.
BOT: Build
Set-up the facility and infrastructure, staff the development center, and establish knowledge transfer
Operate Manage the offshore organization: Program
Management, Development, QA, maintenance, enhancements, and product support
Transfer Register a new offshore subsidiary for the
customer, transfer assets, and handover operations
![Page 2: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/2.jpg)
B. O. T.
Comparative Advantage
BPO/KPO Sectors
Public Private Partnership
Reduction of Risk
![Page 3: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/3.jpg)
Built - Operate - Transfer
S.W.O.T Analysis
![Page 4: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/4.jpg)
STRENGTHS
INTERNAL
Easing Budgetary Constraints
Speedy Working
Reliability & Efficiency
Access to International Finance
Technology Transfer
Training & Innovation
Raising quality of life
![Page 5: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/5.jpg)
STRENGTHS Optimal Risk Allocation.
![Page 6: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/6.jpg)
WEAKNESSES
INTERNAL
Based on Probabilities
Company selection is by its past performance
![Page 7: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/7.jpg)
OPPORTUNITIES
EXTERNAL
Currently only Airports & Highways
BOT can be used in:
Railways – Track lines and Trains
Power & Energy Plants
Research and Development
Hospitals and Educational Institutes.
![Page 8: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/8.jpg)
THREATS
EXTERNAL
Continues failure of past B-O-T projects.
Extreme economic Recession or Depression.
Unstable Government or Leftist Govt. Policies.
![Page 9: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/9.jpg)
Importance
Popularity
Stages
Benefits
Alternative
![Page 10: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/10.jpg)
Examples
☛ ITS system
☛ Margaon extension
☛ Pune metro-DMRC
![Page 11: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/11.jpg)
PHYSICAL EVIDENCE
![Page 12: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/12.jpg)
Process
![Page 13: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/13.jpg)
![Page 14: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/14.jpg)
People
Building of working force.
Take care of administration.
Provide resources and facilities.
After a period transfer it.
Internal marketing.
![Page 15: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/15.jpg)
PRICE
Total Cost of Project
Traffic
Time Period
Maintenance and Service Expenses
![Page 16: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/16.jpg)
PROMOTION
![Page 17: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/17.jpg)
PRODUCT
Construction
Operation
Engineering
![Page 18: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/18.jpg)
PLACE
Why Noida ?
Quick Connectivity
Physical Infrastructure
Resources Mobilization
H R Catchments
Destination Malls
![Page 19: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/19.jpg)
EXAMPLES
Some Existing BOT Projects
![Page 20: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/20.jpg)
GMR - DIAL
GMR- 50.1% , AAI – 26%
Modernize – Operate – Develop – Transfer
Fraport (Ger) (10%) - Airport Operator
Eraman Malaysia (10%) – Retail Investors
IDF (3.9%) – Financial Investor
![Page 21: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/21.jpg)
GMR - DIAL
Upgrade existing terminals
New Domestic terminal – T 1D (10m Pasgr)
4 level in line baggage handling system
Spacious , F&B and Retail Facilities, Special Contact Zones
![Page 22: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/22.jpg)
GMR - DIALIntegrated Passenger Terminal – 3
Common Use Terminal Equipment (CUTE)
• 5 level in-line baggage handling system
• 160 + check-in counters
• 90 desk for immigration procedures
• By 31st Mar 2010 - Common Wealth Games
![Page 23: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/23.jpg)
GMR - HIAL
GMR-63%, AAI – 13%,
Malaysian Airport holding 11%,
Govt. of AP – 13%
Greenfield Project
![Page 24: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/24.jpg)
GMR - HIAL 12m Passengers per Annum. Max 40m
1m tones of cargo per annum
12 boarding bridges & 30 remote stands
16 self check-in kiosks
46 immigration
Counters.
130 (CUTE)
check-in desks
![Page 25: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/25.jpg)
AMBALA – CHANDIGARH
Location - NH22-21, Haryana-Punjab
Project Distance - 35 km.
Widening (4 – Lane)
![Page 26: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/26.jpg)
AMBALA – CHANDIGARH
GMR Projects Private Limited(GPPL) Engineering, Procurement & Construction (EPC)
Concession Period - 20 years
Reduce Travel Time
![Page 27: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/27.jpg)
Farukh nagar – Jadcherla
Location - NH 7, Bangalore-Hyderabad
Project Distance - 58 km. Made in 2.5yrs
4 Lane. Improvement, maintenance, strengthening of existing road.
![Page 28: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/28.jpg)
Farukh nagar – Jadcherla 6 lane improved toll plaza
Ease traffic congestion
Boost trade and commerce
HASSEL FREE experience
![Page 29: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/29.jpg)
Delhi-Noida Direct (DND) Toll Bridge
4-6 lane, 1.5 km
Halcrow Consulting India Pvt Ltd.
Silver Lane Facilities
![Page 30: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/30.jpg)
Noida – Gr. Noida Expressway
8 lane, 23.64 km.
Silver Lane Facilities
![Page 31: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/31.jpg)
Delhi – Gurgaon Expressway
6-8 lane, NH – 8, 28 km.
D S Constructions Ltd.
Gives fastest access to IGI Airport.
![Page 32: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/32.jpg)
Future B-O-T Projects
![Page 33: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/33.jpg)
Golden Quadrilateral
![Page 34: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/34.jpg)
ADAG – DMRC High Speed Airport Metro ExpressAIRPORT Express Line
From Ajmeri Gate - IGI Airport (22km).
30 yrs (BOT basis)
NDRS - City Airport Terminal (CAT)
Non Stop - High Speed journey
JUST 20 mins.
![Page 35: Service Marketing Build Operate Transfer](https://reader035.vdocuments.net/reader035/viewer/2022081716/5466a34cb4af9fc6288b46ca/html5/thumbnails/35.jpg)
High Speed Airport Metro Express
FACILITIES Provided:
Buy Air tickets, Check timings etc.
Check-in baggage
Get boarding pass
Shopping – Duty Free Shops
Multi Level Parking
Conveniences of an Airport terminal