Service Providers & the Cloud OS - Insight NL · Service Providers & the Cloud OS . ... Do not plan the future of your data center ... Networking . Storage Spaces with Tiering
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Service Providers & the Cloud OS Windows Server 2012 R2 System Center 2012 R2 Windows Azure Pack
Service Providers & the Cloud OS Windows Server 2012 R2 System Center 2012 R2 Windows Azure Pack
The Transition to the Cloud
Implications For You
Anywhere, anytime, any device. SaaS development and hosted applications
Capitalize on storage waves while controlling costs and Big Data market momentum
Customers want more hosted solutions from fewer vendors
Customer Reality
3.3 devices per worker by 2014
45% of IT spend on Cloud by 2015
5x Faster than
traditional IT spend
Data created in the last 2 years
90%
Trends
Presenter
Presentation Notes
The world of applications, devices and data is evolving rapidly. With the proliferation of apps, devices, and the explosion of data, people have turned to the cloud in order to store and manage this mass of information. This has changed the way customers are interacting with each other and how they consume computing resources. <Click> With the increase in popularity of websites like Facebook, Twitter, Pintrest, and LinkedIn and the demand by users for anytime access to these sites, there has been an upsurge in the interaction between users’ devices and the websites they love. It is estimated; by 2014 workers will possess an average of 3.3 devices. This puts a lot of pressure on your customers to manage challenges like reliable uptime and the need for instant scalability to accommodate bursts in traffic. This proliferation of apps and devices has produced mountains of data in a short amount of time. 90% of the world’s data has been created in the last two years. The storage and management of all this data has become an impossibility for many of your customers and they require solutions which will enable them to not only store data but analyze it to discover insights which will be valuable to their business. All of these elements are driving the massive growth of cloud computing and have increased the demand for hosted cloud services drastically. According to IDC, businesses worldwide will spend $98 billion on public cloud-delivered IT services by 2016. This is 5x the growth rate of IT spending overall. As customers turn to hosting service providers for cloud services, 45% have stated that they would prefer a small number of service providers who offered many different services. <click> As a hosting service provider, the opportunities in the cloud space are abundant. In order to succeed you must enable your customers to access their data anywhere, anytime, on any device. The growth of Software-as-a-Service developments, hosted applications, and the market momentum of Big Data also increases the requirements to offer continuously available services and reliable uptime while simultaneously controlling your costs. In the end, customers want all of the hosted services they require from a small number of vendors. The future is cloud and hosting service providers who can offer everything the customer needs, will win. Its you.
Your Platform Options
“I‘ve been a huge advocate for VMware. With Windows Server 2012 and the latest version of Hyper-V, all of that changes.” —Justin Apps, Head of Enterprise Architecture, about how they improved identity
and access management with Windows Server 2012
“Do not plan the future of your data center with the assumption that OpenStack will be at its core.” Gartner, Sep. 2012 Don't Let OpenStack Hype Distort Your Selection of a Cloud Management Platform in 2012
Presenter
Presentation Notes
<click> In the beginning, you had few options for your hosted solutions. VMware was the first platform on which you could build your datacenter. Being first-to-market enabled VMware to capture a large share of the market. However, service providers utilizing VMware’s platform must endure a high cost structure due to licensing and the prospects for scaling your business translates to purchasing more servers. <click> Then came OpenStack which offered free software and a broad community of users. The benefits of this open source were custom built infrastructures with proprietary functionality serving as the key differentiator. This seemed to be the solution until many hidden costs of open sourced were revealed due to the immaturity of the technology. Open sources require an army of developers which drive up the cost of operations and maintenance. Additionally, the ability to scale was predicated on your speed of innovation or your human capabilities. <click> Now you have the option to build your datacenter on Microsoft’s platform. With a lower cost structure, stronger scalability options, and more comprehensive features, service providers are turning to Microsoft for their hosting solutions.
Microsoft’s Answer
Customer
Service Provider Microsoft
Consistent Platform
ONE
Multi-Tenant Unified Management Flexible Development Common Identity
Integrated Virtualization VM Hosting Web Hosting Application Hosting Database Hosting Desktop Hosting
Presenter
Presentation Notes
Microsoft’s platform for hosting service providers is the Cloud OS – our vision of a unified platform built for modern business. Microsoft’s Cloud OS is designed for hosting service providers to deliver diverse services and meet the dynamic needs of your customers. With Cloud OS, we deliver a consistent and comprehensive set of capabilities which can run in a customer datacenter, service provider datacenter, or Microsoft’s own datacenter via Windows Azure. This consistency across clouds benefits service providers in several ways. Multi-tenancy: You can take advantage of in-the-box, multi-tenant capabilities supporting complete tenant isolation with end-to-end management supported by Windows Server, System Center, and Windows Azure Pack. Unified Management: You can use System Center as single pane of glass to deploy and manage apps across multiple clouds. Visual Studio will let you build once and deploy anywhere. It also boasts integration with application lifecycle management for rapid issue resolution and iterative innovation. Common identity: Utilizing Active Directory group policies, your customers can easily extend their IT to your hosting service partner cloud using a single identity as well as extend apps and data to devices securely. The group policies that your customers set can extend out to the cloud automatically so they don’t have to manage multiple federation identities across disparate clouds. Integrated and portable virtualization built into the OS: Virtualization is integrated into the core of the OS. This means the Cloud OS capabilities extend beyond mere server virtualization to virtualize the network, storage & apps helping customers manage datacenters holistically. VM portability also means that you can move your VMs across your private cloud to Windows Azure and service provider clouds. This delivers a flexible development environment for your developer and ISV customers so that you can code once and deploy on premises, in a partner cloud, or on Azure’s cloud. [Click] Cloud OS is one consistent and comprehensive platform that enables your end-to-end offerings including web, VM, database, desktop, and application hosting. Regardless of services you provide, Cloud OS empowers you to extend your offerings and optimize your existing services to increase profitability. In addition, you can take advantage the opportunities provided by the consistency of the platform. [Additional notes below] Customer On-Premise Cloud 75% of servers worldwide run on Windows Server and SQL Server is the most widely deployed database in the world with 46% market share. With your existing customers you should be looking at extending new offers to them. You can move their workloads to your cloud. Cloud OS has established opportunities to deliver Hybrid Cloud to your customers. You can: Offer the same experience Meet hybrid scenario requirements Ease migration from on-premises Meet diverse customer needs with a platform that delivers on open-standards Leverage Microsoft Cloud experience with Windows Azure Leverage our experience. Cloud OS is deeply informed by our first-hand experience running 200+ cloud services for 1+billion customers and 20+ million businesses around the world. Microsoft runs over 200 online services to hundreds of millions of people globally 24/7. Some of these online environments include MSN, Bing, Outlook.com, and Office 365. We consume data from those datacenters to drive rich analytics to improve customer experience. And of course our work with Windows Azure creates a virtuous cycle that brings even more of this feedback into our Windows Server development process. We have incorporated all our knowledge and experience gained from our datacenter into Cloud OS products, specifically Windows Server, System Center, and Windows Azure Pack. These products were built from the cloud up and provide comprehensive capabilities to enable modern workloads. Cloud OS enables you to do this by: Offering features that help you capitalize on devices and applications with hosted solutions Granting you the ability to add advanced management of the OS and applications Leveraging Windows Azure Pack for Website-as-a-service and IaaS in-the-box capabilities Service Provider Benefits Cloud OS optimizes your existing services and expands services for new business opportunities. The comprehensive capabilities from Cloud OS make it easy to expand your business into high growth areas such as desktop hosting, high-density web hosting, hybrid cloud services, and more. In addition, enhanced storage, network, and management capabilities enable the delivery of highly profitable services by leveraging affordable commodity hardware with dynamic management efficiency. Cloud OS enables you to grow your business and build profitable services. You can flexibly extend your hosting business from core offerings to new areas of growth with a wide range of cross-sell and up-sell opportunities.
VM Hosting Web Hosting Application Hosting Database Hosting Desktop Hosting
Multi- Tenancy
Multi-Tenant Virtual Networking
Storage Spaces with Tiering
Enterprise Scalability & Density
Windows Azure Pack & SPF
At-scale management of Windows Server R2
Robust Linux
Integration &
Cross-Platform
Management
True Hybrid VMs & VM Mobility
High-Performance Live Migration
Multi-node Hyper-V Replica
RemoteFx over WAN
NUMA aware scalability
In-box Service Templates & Runbooks
Application Performance Monitoring
Presenter
Presentation Notes
Research from 451 Advisors have identified key opportunities for core service growth over the next two years. Within this research, on average, most customers purchase 9 hosted services. 30% purchase 10 services. We’ve learned that customers want to streamline their relationships moving forward, reducing the number of contracts and partners with which they work with. As companies grow and expand, they are looking to simplify their IT processes with nearly half at 45% would prefer to work with fewer service providers. Core services: Web, VM: healthy growth Increasing Growth from Non-Core Services: Security, Backup, Shared Servers, Disaster Recovery and VDI are outpacing current adoption. The requirement for “full-service” grows as the size and importance of the off-premise application portfolio grows
Cloud OS Platform for Hosting Service Providers
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Compute Storage (File/Block)
Network
Windows Server 2012 R2
Web Applications Remote Desktop Services
Networking Storage Management Active Directory
Virtualization with Hyper-V Availability / Scalability / Security
System Center 2012 R2
Service Provider Foundation API
OS & Application Monitoring
Automation & Self-Service
Infrastructure Provisioning
Foundation for Hosting Service Provider Offers ISV Control Panels Custom Control Panels Service Management Portal Windows Azure Pack
Service Management API
VM Hosting Web Hosting Application Hosting Database Hosting Desktop Hosting
Windows Server 2012 R2 Provides the comprehensive, highly scalable platform
System Center 2012 R2
Provides the cost efficient, unified management
platform
Windows Azure Pack & Service Provider Foundation API Provides standard management API
Presenter
Presentation Notes
Microsoft has built a comprehensive Platform that enables Hosting Service Providers that is built upon the same enterprise ready platform that customers will be deploying within their own environments, allowing them to take advantage of Hosted Private Cloud, Public Cloud, and Hybrid opportunities. Windows Server 2012 and System Center 2012 provide the foundational layer for hosting Service Providers to build on top of. Windows Server offers the low cost, highly scalable infrastructure solution Hosting Providers require, and System Center 2012 SP1 simplifies the complexity and reduces the cost of managing infrastructure with a familiar single pane of glass management console. This is further extended with Windows Azure Services for Windows Server which provides a series of technologies developed, tested, and validated in market to Hosting Service Providers. In addition there is a series of control panels and management APIs that can help Hosting Providers provide rich self service dashboards, and improve their own management of resources. Microsoft’s extensive investment in this area show its commitment to enabling all of our Hosting Service Providers, across their various hosting solutions.
How to Get Started
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Take advantage the momentum. Plan and expand your service offerings on Microsoft Cloud OS
• Download and Try: Windows Server 2012 R2, System Center 2012 R2, Windows Azure Pack
• Learn more about Cloud OS
• TechNet Virtual Labs
• Hosting Resources on MS.COM/hosting
• Microsoft Partner Network Hosting Community
Build and optimize your services offerings by leveraging new capabilities
• Data Center and Data Platform Hosting Competency
• Technical Deployment Camp: Cloud Infrastructure and SQL Server
• Hosting Days Events
• Cloud OS Hosting Service Provider Programs: Hyper-V Ignite, COSN, Cloud OS Network
• Technical Reference Architecture
Expand your reach with investments in marketing and sales
• Microsoft Services Provider License Agreement (SPLA)
• License Mobility through Software Assurance
• Microsoft Partner Network Resources
• Partner Marketing Center Hosting Service Provider Campaign
