service quality at mudra communication
DESCRIPTION
Evaluation of the service of Mudra communication through servqual frameworkTRANSCRIPT
Service quality
Services
Advertising
Media Planning & Buying
Digital & New Media
Data-driven Marketing
Health & Lifestyle
OOH
Retail Design and Visual
Merchandising
Navigation Solutions
Experiential Marketing
Trade Marketing
Youth Marketing
Localisation Pre-Media Services
Content Creation
Strategy and Design
Consultancy
Service quality dimensions• Assurance
– Website – Network – Clients – Acquisition by Omnicom
• Reliability– Timely delivery of work– Innovation and creativity– Quality of work
Service quality dimensions• Tangibility
– Equipment used for MR or advertisement– Friendly working place
• Empathy– Work closely with clients– Have at heart to make tangible the wish of
their clients– Personalized services
• Responsiveness– Timely delivery– Attention to customers
Awards
2nd advertisement agency in India.
Awards
2011
India's most awarded agency network at Cannes, Spikes
and Abbys among others.
Awards
2012
Adfest (Asia Pacific Advertising Festival) Awards,
maximum number of awards including 3 Silvers and 6
Bronzes.
Awards
ABBY award : 33 awards including
2 Golds,
13 Silvers
18 Bronzes.
Awards
Awards
2013
Awarded bronze at Adfest
Awarded a bronze at Clio.
Romped home with 17 metals at ABBYs.
www.ddbmudragroup.com